Chrysler Pentastar

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Betty Newman
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Articles written by Betty Newman:

March 17, 2008

Listening to the Customer

 

 Customer Officer. His name is Doug Betts, and he joined Chrysler in November in this new role. In this video, Betts explains how Chrysler is focused on not only listening to customers and the dealers...



March 20, 2008

Under the Pentastar -- At the New York Auto Show

This week's "Under the Pentastar" brings highlights from the New York International Auto Show and other top stories.



April 7, 2008

The "New Kid" Dodge Big Rig Shows 'Em Up


Dodge has a huge hit on its hands! Huge - as in really big, and it’s a vehicle you might not notice at your local dealership. The Dodge Ram 3500 Chassis Cab is taking the...



June 26, 2008

UConnect Web Brings Internet on the Road

Maybe you’re driving down the road, and your spouse needs to check email for directions. Or the kids want to download some music, movies or games to their iPhone, Sony Playstation or laptop. Soon, it will...



July 8, 2008

Getting the Straight Story From the Customer

While Chrysler VP and Chief Marketing Officer Deborah Meyer chatted up journalists at our What's New program in Chelsea, MI in June, she spent some time with Voices to talk about how the Customer Advisory Board is...



July 17, 2008

Podcast-Gilles on Mopar Underground Vehicles

Ralph Gilles, the company’s Vice President for Jeep®, Truck, Advance Interior and Component Design, was a busy man at the recent What’s New event at Chelsea Proving Grounds in Chelsea, MI., talking with the many journalists interested in the Mopar Underground...



August 20, 2008

PODCAST-Electric Roots Part 1

The concept vehicle Dodge ZEO was a big hit on the auto show circuit this year--a study in how an electric vehicle can be wrapped in a very attactive and functional package.

While electric vehicles have taken on new...



September 8, 2008

Ram Drive Texas Tough Talk

Brian Goldsmith already owns a customized 1995 Dodge Ram pickup, but he couldn't resist the chance to test drive the all-new 2009 Ram during the Ram Challenge's stop in San Antonio, Texas. After putting the Ram...



October 23, 2008

Ram Wrangles Top Prize at Texas Truck Rodeo

Deep in the hearts of Texas auto writers is affection for the 2009 Dodge Ram pickup's toughness, handling, outstanding interior and innovative features such as the RamBox.  That's why they voted the 09 Ram the top...



December 5, 2008

Mega Week Recap-Under the Pentastar

 

From laying out of the "Plan" by Chrysler Chairman and CEO Robert Nardelli, to employee appeals for support of Federal bridge loans, to grass roots events to the hearings themselves, it was a pivotal week...



January 30, 2009

Under the Pentastar-Jan. 30, 2009

In this week's edition of Under the Pentastar, Betty Newman recaps comments from Chrysler Chairman and CEO Bob Nardelli on the proposed Fiat alliance, the Employee Plus Plus pricing program and offers some comments from consumers...



March 13, 2009

Under the Pentastar: March 13, 2009

 

 

Dodge Ram wins honors from the New England Motor Press Association, and scores higher U.S. market share for sales in February. And two racing legends team up. One of them is the first drag-race-only...



March 27, 2009

Under the Pentastar March 27, 2009

Jeep®Patriot scores in roof strength tests, Chrysler's military support honored and ENVI electric vehicles are featured in the Far East.  Those are among the top stories in this week's edition of Under the Pentastar.



April 2, 2009

Under the Pentastar April 2, 2009

President Obama weighs in on the fate of the U.S. auto industry, Chrysler Chairman Bob Nardelli responds, details on a live webcast of a new product revela at the NY Auto Show, and Chrysler vehicle sales...



April 17, 2009

Under the Pentastar April 17, 2009

A commitment to battery production in Michigan, Challenger and Ram win top honors and interior excellence round out this week's edition of "Under the Pentastar."

Under the Pentastar wraps a week energized by Chrysler LLC's new partnership...



May 29, 2009

Under the Pentastar May 29, 2009

 

 

 This week's edition is a roundup of top news stories for May 29, 2009, including Fiat alliance draws closer, new board members, National Dealer Council support, GMAC news and an electric future.

 

...


July 1, 2009

Recycling to Save Money and Help Environment

Employees at Chrysler are pitching in, helping the company's recycling efforts and saving a lot of money in the process.  



July 30, 2009

Under the Pentastar July 30, 2009

In this week's edition of Under the Pentastar, we recap the first meeting of Chrysler Group LLC's new Board of Directors, new honors for the Dodge Challenger, and a look at the return to work after...



August 3, 2009

Call Me "Retro" and Proud

 

Betty Newman is a video features producer with the Chrysler Communications Electronic Media Team.

You know that warm and fuzzy feeling that all’s well in your world? Count me there now that Chrysler won’t be pulling the plug on...



August 12, 2009

Bright Ideas in Reducing Energy

Small steps can add up to  major energy savings.  Chrysler Group LLC Facilities group is proving just that with several new green programs at its World Headquarters and Technology Center complex in Auburn Hills, Michigan that are already leading to big leaps...



August 14, 2009

Under the Pentastar August 14, 2009

In this week's edition of "Under the Pentastar" it's all about Dream Cruisin' and building support for the temple of Chrysler heritage, one brick at a time.



August 20, 2009

Under the Pentastar - August 20, 2009

This week's Under the Pentastar:  Chrysler makes a move in the American Customer Satisfaction Index scores, Dodge will continue to compete in NASCAR and the "Fiat Freak Out" delights fans.

 



September 4, 2009

Under the Pentastar - September 3, 2009

 

The top stories from Chrysler Group LLC for the week of September 4, 2009: Stories include: August sales, the new international Dodge Caliber, a second shift added at Belvidere assembly plant and Big Daddy...



September 25, 2009

Leading By (Eco) Example

 

Trenton South Engine Plant  

Chrysler Group employees are going beyond conventional thinking to help preserve and protect our environmental resources. That innovative spirit and dedication were honored during...



October 2, 2009

Under the Pentastar - October 2, 2009

The top stories from Chrysler Group LLC for the week of October 2, 2009 include: September sales, Sergio Marchionne's press event, the 10th annual Matchmaker supplier forum, and Moparized minivans. 



October 23, 2009

Under the Pentastar - 10-23-2009

 

 

The top stories from Chrysler Group LLC for the week of October 23, 2009: Stories include: Texas truck honors, Ram Heavy Duty rollout, Dakota and Patriot win and Plum Crazy is back.

 



October 27, 2009

Trucking To Talladega

 

Early this morning a convoy of five different 2010 Ram Heavy Duty trucks, sporting custom Talladega graphics and Ram engineers behind the wheel, set off from Chrysler headquarters in Auburn Hills headquarters. They charted an...



November 13, 2009

Under the Pentastar - 11-13-2009

 

A special Friday the 13th Under the Pentastar. This week's edition features a look at two new ads for Jeep;  the unveiling of the new NASCAR Nationwide Series Dodge Challenger at Talladega Superspeedway; and Kurt Busch chalks...



December 11, 2009

Under the Pentastar - 12-11-2009

The top stories from Chrysler Group LLC for the week of December 11, 2009: Stories include: Ram Heavy Duty named 2010 Motor Trend Truck of the Year; Consumer Reports latest owner satisfaction survey puts Dodge Challenger...



January 23, 2010

Under the Pentastar - 1-22-2010

The top stories from Chrysler Group LLC for the week of January 22, 2010: Stories include: Golden Globes 300C, Viper’s winning curves and minivan family hauler.

...


February 8, 2010

A Recipe for Cool

 

A heaping cup of talent, three huge tablespoons of passion and a large dollop of opportunity. For three Chrysler Group vehicle designers, these were the magic...



March 1, 2010

Under the Pentastar - 2-26-2010

 

Under the Pentastar for the week of Feb. 26. Top stories this week include: Chrysler 300C auctioned, Mopar drag pak and Camp Jeep in-door off-road.



March 1, 2010

Cutting Carbon While Cutting Costs

Steve Bartoli, Chrysler Group LLC Head of Regulatory Affairs and Engineering Planning, knows what works when it comes to reducing greenhouse gas emission. In the above video Bartoli describes the 16-year success...



March 5, 2010

Under the Pentastar - 3-5-2010

 

The top stories from Chrysler Group LLC for the week of March 5, 2010: Stories include: February U.S. sales, the Geneva Motor Show, Ram FLOTV and...



March 19, 2010

Under the Pentastar - 3-19-2010

 

Top stories Under the Pentastar for the week of March 19, 2010 include: Job One at Trenton South Engine Plant, a rare LEED certification and a...



April 23, 2010

Under the Pentastar - 4-23-10

 

The top stories from Chrysler Group LLC for the week of April 23, 2010: Stories include: Chrysler Group LLC financial report, Mopar now on Youtube, Ram...



May 21, 2010

Special Edition Under the Pentastar - 5-21-10

 

A Special Edition of Under the Pentastar for the week of 5-21-10 as the company celebrates the launch of the all-new Jeep Grand Cherokee as well...



June 14, 2010

Behind the Scenes: Developing the Next NASCAR Nationwide Car

 

The wind tunnel is the best place to test a vehicle's aerodynamics without running on a race track. That goes double when it comes to developing...



June 15, 2010

How A Viper ACR-X is Born



June 18, 2010

Video: Jeep® Grand Cherokee in Northern California

 

 

Hollister Hills, California may not be a big dot on the map, but it'ss been ground zero the past couple weeks for waves of...



July 2, 2010

Chrysler News Recap-Under the Pentastar, July 2, 2010

The top stories from Chrysler Group LLC for the week of July 2, 2010: Stories include: June Sales, Dodge Viper exclusive and Challengers return to NASCAR.

...


July 9, 2010

Under the Pentastar July 9, 2010

This week's Under the Pentastar looks at the intro of the Mopar 10 Challenger, creation of a Fiat dealer network in the U.S. and a customer...


August 19, 2010

Under the Pentastar-August 19, 2010

This week's Under the Pentastar contains sneak peeks of the all new Dodge Durango and Jeep® Wrangler, plus a look at Grammy-award winning Zac Brown Band's day...



September 28, 2011

Ram Brand Hispanic Outreach

The Ram Brand launched an Hispanic Ad Campaign during a press conference in Dallas, Texas, on Wednesday. The campaign is called ‘A Todo, Con Todo,’ which means … to everything, with everything, is aimed at building and...



September 30, 2011

Under the Pentastar: Sept. 30, 2011

What's that saying about the Lone Star State -- "everything's bigger in Texas"? Ram Truck took that to heart with a number of big introductions this week at the Texas State Fair.

 

If you weren't in Texas, you can catch...



December 2, 2011

Under the Pentastar: Dec. 2, 2011


It's been another all-star week Under the Pentastar:


January 18, 2012

Uconnect™ Excites, Delights at CES


They came from all over the world to be amazed, blown away, WOWED by what’s next on the ever-changing technology horizon … and they were not disappointed. Among the many hundreds of high-tech exhibits vying for the attention of this...



January 20, 2012

Innovation keeps Town & Country on Top With Consumers


It’s not easy being the leader of the pack! Twenty-four seven – ready and on-call to handle any need and demand … with style and conviction. It may not be easy, but some just...


February 2, 2012

New Ram Promotion Brings Country Music Stars, Fans Together


You could say Ram trucks are to country music, what jam is to bread. Each just makes the other one better. Well, that same kind of thinking has gone into a new Ram Truck initiative, coincidentally called “Road to the...


March 6, 2012

Ram 'Beefs Up' Tradesman Lineup


When you’ve already won the hearts and minds of small-business owners and operators with a value- and performance-loaded pickup like the Ram 1500 Tradesman, where do you go from there? How about expanding on that success?

...


March 14, 2012

Chrysler Marketing Chief Says Changing Direction Changes Results

 It’s Halftime in America.” Who doesn’t remember that Chrysler Group 2012 NFL Championship game ad. “It’s Halftime in America,” which set the record for second most watched Super Bowl ad, also continued a marketing effort of ‘taking the road less...


March 23, 2012

2012 LX Spring Fest Kicks Off With Passion


LX owners and their “babies” packed the parking lot of Beach Burgers in Huntington Beach, California, last night for the traditional kickoff of the 2012 Spring Festival of LXs.

This ‘car crazy’ love-fest for all things LX is the...


March 24, 2012

LX Owner 'Stretches' Passion for Challenger to the Limit



From one-of-a-kind paint jobs and upholstery to over-the-top lightshows and graphics, LX owners
are bringing it all this weekend to the seventh annual Spring Festival of LXs in Irvine, California. 
 
Among this year’s nearly 1,000 participants, one LX...


April 3, 2012

Rocky Mountain High (aka) Moab Easter Jeep Safari

 


Rocky mountain high, altitude “attitude,” Jeep on the rocks. No matter how you say it, it’s a feeling like no other behind the wheel of a Jeep across the tough terrain of Moab,...


June 21, 2012

Belvidere ‘Labs’ Push Quality to New Levels of Precision


Pristine white walls, gleaming white floors, the steady ‘beeping’ of laser beams connecting with their metal targets … a perfect SciFi scenario, except this time it happens to be the new face of “quality” at work in Chrysler Group’s Belvidere...


August 6, 2012

Fiat owners celebrate decades of passion

Excitement was running high throughout Chrysler Group this weekend … from Team Viper’s American Le Mans Series (ALMS) track action in Ohio, to a mountaintop family reunion in Virginia.

Family reunion?  Well, not officially, but the annual...


August 17, 2012

'Insider Outlook' Taps Analyst Michael Robinet



Keeping up with what’s happening in the automotive world, both locally and internationally, can often feel a bit like Keeping Up With The Kardashians …. only much more complicated!


August 23, 2012

LX Owners Share the Passion


The metro Detroit area was firmly in the grip of “cruisin’ fever’ last weekend. Little wonder. The annual Woodward Dream Cruise is always a fun …. and FREE … chance to pull up a lawn chair along the 16-mile Woodward...


August 24, 2012

Under the Pentastar: Week Ending Aug. 24, 2012


As we cruise into the end of August, Chrysler Group keeps its foot firmly on the accelerator with more high-performance happenings:


September 27, 2012

Ram Shows Commercial Customers-'We've Got Your Number'


Deep in the heart of Texas … the Ram Truck brand is rolling out its biggest, boldest and most capable workhorses yet.

With automotive journalists and hard-core, social enthusiasts taking notes, Ram Truck brand...


October 3, 2012

American Auto Industry: 'Livin' The Dream'

Detroit Free Press (10/03/2012 )
by Nathan Bomey
Vehicle Sales Surge In Sept., Americans Buy at Strongest Pace Since ’08


October 10, 2012

Ram Wraps It Up




When you’re aiming at “moving heaven and earth” … you better have the goods! So how’s this for starters? 
The Chrysler Group headquarters in Auburn Hills, Mich., is now sporting...


October 12, 2012

New Ram Ads Ready for Prime Time

It kicked off with a 15-story building wrap on Chrysler World Headquarters in Auburn Hills, Mich., 140 x 210 feet of in-your-face boldness and capability called the 2013...


October 26, 2012

Ram On The Move

 

Ram enthusiasts on the lookout for 2013 Ram 1500s in Indiana, Ohio, Michigan and Kentucky got a real eyeful Wednesday  thanks to the  D-Day (that’s Delivery Day) kick off at the Palace in Auburn...



November 28, 2012

Ram Chalks Up a Decisive Victory



Definitely stylish, but practical. Quiet as a luxury car. Capability - it’s in there!

With a menu of attributes like these, Decisive Magazine set the bar high in making its tough choice for 2013 “Urban Truck of...


December 6, 2012

2013 Ram 1500 Captures A 'Big One'


When it came time to select the best of the best … the most outstanding new pick-up truck for 2013 among a field of tough contenders … the folks at Motor Trend packed up their...


December 27, 2012

2013 Ram1500 'Rings in the New Year' with Free Press honors

 

“Chrysler could have gotten away with a mere face-lift for the 2013 Ram 1500 pickup. Instead, it provided a glimpse of the pickup of the future, a truck that combines workhorse capability with fuel efficiency.”

That...



January 9, 2013

UConnect Unveils the Future of Mobile Connectivity at CES



Mid-January temps were flirting with a balmy 60 degrees on Tues., Jan. 8, but that didn’t keep thousands of diehard ‘technophiles’ from streaming into the Las Vegas Convention Center on opening day of the 2013 Consumer Electronic...


January 10, 2013

Ram Grabs Top Towing Spot



It’s official! The Ram Truck brand’s Heavy Duty haulers are the undisputed “King of the Road” for 2013.

The truck world is one tough, demanding arena, and Ram Truck Heavy Duty pickups continue to ‘go big’...


February 7, 2013

Ram Ups the Ante in the Commercial Truck Market



Say ‘hello’ and ‘ciao’ to the Ram ProMaster, the newest member of the brand’s expanding full-size commercial segment.

The 2014 ProMaster was unveiled Feb. 7, 2013, at the Chicago Auto Show, giving the media...


April 6, 2013

Ram adds 'Country Action' to ACMs in Las Vegas




The Ram brand came ‘ready to ride’ this weekend in Las Vegas as part of the American Country Music Awards ‘ACM Experience.’

‘The ACM Experience’ offers country music fans the chance to be immersed in...


April 15, 2013

'Luxury' Honors for Ram 1500 Laramie Longhorn


What does it take for a vehicle to make Ward’s coveted 10 Best Interiors list?
 
Drew Winter, Editor-in-Chief of WardsAuto World, summed it up this way in welcoming the 2013 Ram Laramie Longhorn to this year’s coveted...


April 19, 2013

Chrysler Partners with Analysts to Boost Information Flow


The information highway – for the auto industry it’s getting more and more congested every day. New products, new people, new processes … and that’s just for starters!

Tracking that continuous flow of info from the OEMs to suppliers, to...


April 24, 2013

Robots Help Students Build a Future


Bionic Barons - representing Andover & Lahser High Schools, Bloomfield, MI.
 
How many hours do you think it takes to build a working robot?

Okay, I don’t know the answer either, but I...


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