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Articles written by Blog Editor:
October 14, 2008
Injured in Iraq, Veteran Finds New Direction as Auto Mechanic
John Harrell was serving his second tour in Iraq, and soon headed
for home, when it happened. Harrell, a Marine machine gun squad
leader, had been selected to go out as a senior leader to show the
relief battalion an...
November 2, 2008
Reasons for Optimism in the New Reality

Jim Press is Vice Chairman and President of Chrysler LLC. The following comments were from a speech Press delivered to the Society of Automotive Engineers in Detroit on Oct. 22.
Everyone in the auto industry is...
November 16, 2008
Chrysler Dealers Deliver Main Street Message to Washington
• Liquidity crisis hits dealerships in communities across all
50 states
• Thousands of dealers call for immediate temporary financial
assistance for domestic automotive industry
As the U.S. Congress considers support for the domestic automobile
industry, a select...
November 19, 2008
Chrysler CEO Testimony to House and Senate Committees
Chrysler LLC Chairman and Chief Executive Bob Nardelli, along with
the CEOs of Ford Motor Co and General Motors Corp., will testify to
the House Financial Services Committee, a day after appearing
before the Senate Banking,...
December 2, 2008
Chrysler Makes a Case for Federal Loans
* Chrysler LLC Meets with Stakeholders in Support of Federal
Bridge Loan for Automakers *
- Chrysler LLC Chairman and CEO Bob Nardelli will drive to hearings
- Virtual Road Show highlights local impact of auto industry
- Focus on dealers, suppliers, local communities, trade and export...
December 2, 2008
Highlights from Chrysler Submission to Congress
CHRYSLER LLC SUBMISSION TO CONGRESS
PLAN HIGHLIGHTS
December 2, 2008
The first question is, what changes has Chrysler made to help itself? Since Chrysler became an independent company in 2007:
o We eliminated over 1.2 million units of capacity, or 30...
December 4, 2008
Chrysler Testimony to Senate Banking Committee
Following is the text of prepared oral testimony by Bob Nardelli, Chairman and CEO of Chrysler LLC, before the Senate Banking Committee on Thursday, Dec. 4.
I appreciate the opportunity to represent the one million people who depend on Chrysler for their...
December 8, 2008
We’re glad to see support for the auto industry, and
recognition of the importance to the U.S. economy, coming from
across America. People realize that the auto industry is critical
beyond the Detroit region. Another supporter who has voices
his...
December 19, 2008
An Open Letter From Bob Nardelli
To Chrysler employees and other stakeholders:
We have received news that U.S. Treasury Secretary Henry Paulson
will provide $4 billion of initial funding to Chrysler LLC from the
TARP (Troubled Assets Relief Program) as a loan to help bridge the
current financial...
December 31, 2008
As we near the end of 2008, we look back at the good works people at Chrysler have accomplished this year.
January 2, 2009
Statement Re Federal Assistance Received
Chrysler Chairman and CEO Bob Nardelli said on behalf of the
leadership
team, that he was pleased to report that the Company's discussions
with the
Treasury Department have been completed, and that today, Chrysler
received
an initial $4...
January 16, 2009
Affordable Vehicle Financing Offered with Chrysler Financial
With the announcement of Chrysler Financial gaining access to $1.5 billion in loans from the Treasury Department, qualified new vehicle customers will be able to apply for zero percent financing for up to 60 months...
January 20, 2009
Fiat Group, Chrysler and Cerberus Announce Plans for a Global Strategic Alliance
Fiat S.p.A., Chrysler LLC (Chrysler) and Cerberus Capital Management L.P., the private investment majority owner of Chrysler LLC, announced today they have signed a non-binding term sheet to establish a global strategic alliance.
The alliance, to be a key element of...
January 22, 2009
Employee Pricing, Cash, Zero Percent Financing
Now's a great time to buy a new Chrysler, Jeep® or Dodge with our new Employee Plus Plus program.
New vehicle customers receive employee price on all 2008 and
2009 Chrysler, Jeep, and Dodge vehicles
Customers also receive discounts of up to $3,500 on...
January 23, 2009
Playboy Says Challenger SRT8 is Hottest
Playboy Magazine knows hot, so we're pleased to let you know that Playboy has named the Dodge Challenger SRT8 "Hottest American Revival" as one of the winners in its annual Car of the Year competition.
February 17, 2009
Nardelli Email to Stakeholders about Viability Plan
Chrysler LLC Chairman and Chief Executive Officer Bob Nardelli sent the following email to stakeholders today about the Viabillity Plan submitted to the U.S. Government. A similar email was also sent to employees.
Dear Stakeholders,
Today, Chrysler LLC submitted its viability plan to...
February 17, 2009
Press Release of Viability Plan
The following is the press release sent about the Viability Plan delivered to the U.S. Government.
Chrysler LLC Viability Plan Submitted Today to The U.S. Treasury Department
- Chrysler LLC viability plan to be finalized by March 31 deadline
- Chrysler to complete its aggressive...
February 17, 2009
Text of Viability Plan and Executive Summary
To see the entire Viability Plan, totaling more than 170 pages,
go HERE.
Give the Web page a minute or two to load up, it's a very large PDF
file.
To see the Executive Summary of the Viability...
March 4, 2009

Editor's Note: Chrysler climbed to the number two spot in U.S. sales among domestic automakers last month, beating Ford. Chrysler also outpaced the industry in U.S. retail sales. And in Canada, Chrysler was the number one selling...
March 13, 2009
Dealer Takes Issue With Writer's Column
Chrysler LLC dealer Jim Addis felt so strongly about an op-ed column that appeared last week in the Seattle Post-Intelligencer that he fired off the following letter that the paper published today. In his letter, Addis questions and corrects a number...
March 16, 2009
Fiat Alliance will Save Jobs, but Chrysler Also Viable as Stand-Alone - Nardelli
Chrysler Chairman and CEO Bob Nardelli sent an email to employees
today in which he said the company has had "very constructive
discussions" with the U.S. Treasury and the Presidential Task Force
on the Auto Industry. Chrysler has emphasized in...
March 17, 2009
Update on Talks with the Auto Task Force
Only two weeks until March 31, the date when Chrysler must submit final plans to the U.S. Treasury that show how the company plans to be viable and repay the loans. Chrysler has been hard...
March 18, 2009
No Finger-Pointing - Focus on Solutions to Improve Quality
Finger-pointing doesn’t solve issues. To fix something, it’s better to focus on the problem and on a solution, rather than who or what is at fault.
That’s the idea behind the creation last year of Chrysler’s...
March 30, 2009
Nardelli Statement on President's Auto Industry Task Force
The following is the Chrysler LLC statement in response to the announcement by the Administration, U.S. Treasury and President's Auto Task Force attributed to Chrysler LLC Chairman and CEO, Bob Nardelli.
Today marks an important milestone for Chrysler LLC. We are
encouraged...
April 30, 2009
Chrysler and Fiat Group Announce Global Strategic Alliance
Auburn Hills, Mich. , Apr 30, 2009 - Chrysler LLC today announced that, as a result of the comprehensive restructuring plan agreed to by many of its stakeholders, it has reached an agreement in principle to establish a global strategic alliance...
April 30, 2009
What is Chapter 11?
Chapter 11 provides a company with time, under protection of the
court, to reorganize its business and/or capital structure before
having to meet the financial claims of its creditors. Unlike an
insolvency proceeding or liquidation...
April 30, 2009
Chrysler Restructuring: More Information Here
For further information on the Chrysler restructuring, go to http://www.ChryslerRestructuring.com, where you will find court documents and other materials. That site will be continually updated in the coming weeks.
May 1, 2009
Under the Pentastar: May 1, 2009
A special edition of Under the Pentastar this week includes the global alliance with Fiat Group and the just-announced restructuring.
May 20, 2009
C. Robert Kidder to Become Chairman of Chrysler Group LLC

Chrysler LLC today announced that C. Robert Kidder, former Chairman of Borden Chemical Inc. and of Duracell International Inc., will become Chairman of Chrysler Group LLC, once it completes its acquisition of the operating assets...
June 10, 2009
Chrysler and Fiat Finalize Alliance
Chrysler Group LLC and Fiat Finalize Global Strategic Alliance;
New Chrysler Emerges as a Stronger, More Competitive Global
Company
C. Robert Kidder to be named Chairman of U.S. Automaker
Sergio Marchionne to Serve as Chief Executive Officer
...
June 15, 2009
New Chrysler Executives Address Employees
Chrysler Group LLC CEO Sergio Marchionne addressed employees during a business meeting at Chrysler World Headquarters in Auburn Hills, MI on June 10, 2009 where he laid out the task ahead and explained his philosophy for achieving success. He was joined...
July 5, 2009
Fiat 500 Draws a Crowd at Laguna Seca

Taking center stage at the MotoGP Red Bull U.S. Grand Prix races in Laguna Seca, California, the Fiat 500 was available for inquisitive fans to explore in the Yamaha display. MotoGP Fiat Yamaha Team riders -- former...
July 10, 2009
Chrysler Group LLC announced today that production will continue
for the legendary Dodge Viper SRT10.
Originally slated to cease production in December 2009, the Chrysler Group Connor Avenue Assembly Plant -- the exclusive home of...
August 26, 2009
Problem solving starts with diagnosing what’s wrong, and not merely gathering reams of data on its symptoms. It sounds easy, but it can be deceptively complex. Chrysler Group LLC customer satisfaction team leaders,...
August 26, 2009
A Joint Statement from Nissan and Chrysler Group LLC
The following is a joint statement from Nissan and Chrysler Group LLC:
Nissan and Chrysler Group LLC today announced a mutual agreement to end three OEM vehicle-supply projects announced last year. For the past several months, teams from both companies...
October 5, 2009
Chrysler Group LLC Announces New Appointments
Chrysler Group LLC today announces brand and commercial organization changes.
“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Ram Brand and the Dodge Car Brand organizations. This reorganization will allow us to...
October 7, 2009
Response to Recent Jeep Grand Cherokee Stories
The following is a response to recent media reports regarding the Jeep Grand Cherokee:
The petition filed with National Highway Traffic Safety Administration by the Center for Automotive Safety presents a simplistic, unsubstantiated review of raw accident data. Indeed, its conclusions are...
October 12, 2009
Another Top 10 Finish for Busch

Dodge Motorsports has all the details, which you can see in full after the jump. But the Chase is definitely a marathon and not just a sprint. Kurt Busch seems to be keeping...
December 4, 2009
Chrysler Group LLC Statement Regarding Nobel Peace Laureate TV Film
Olivier Francois, President and Chief Executive Officer - Chrysler
Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles,
submitted the following letter to the editor to AdvertisingAge in
response to an article published Dec. 3, 2009:
Today we at Chrysler...
December 7, 2009
Marchionne Discusses Industry Outlook, Trade

Fiat and Chrysler Group LLC CEO Sergio Marchionne discussed the outlook for the North American auto industry and U.S.-European trade relations today at the Peterson Institute for International Economics.
Audio and the full text of the speech are available...
January 12, 2010
Diverse Accolades: Chrysler Group Leadership, Ram
US Sen. Debbie Stabenow presents the Diversity Leadership Award to Fred Diaz, president and CEO-Ram Brand and General Holiefield, UAW Vice President, at the 15th Urban Wheels Awards Tuesday...
January 29, 2010
Details on 300C "Haiti" Auction
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January 29, 2010
Under the Pentastar - 12-29-2009
This week Under The Pentastar, top stories include the 300C "Haiti" Auction, consumers and Washington officials alike check out Chrysler Group vehicles at the Washington, D.C. Auto Show, and...
February 12, 2010
Oprah Signs the 300C Haiti Edition, Highlights 'No Phone Zone'
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(Above) The Chrysler 300, signed by hundreds of celebrities, before Oprah Winfrey signed it today.
Today, a Chrysler 300, signed by hundreds of celebrities, made its debut on a live episode of “The Oprah Winfrey Show.” As part...
February 22, 2010

Patience paid big dividends for Kurt Busch and the No. 2 Miller Lite Dodge team Sunday in the Auto Club 500 at Auto Club Speedway in Fontana, Calif.
Although Busch ran in the top 15 throughout the 250-lap, 500-mile event,...
February 23, 2010
Mo' Mopar Drag Paks on the Way
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(Above: "Big Daddy" Don Garlits drives his Mopar Dodge Challenger Drag Pak at the 2009 Mac Tools U.S. Nationals).
If you weren't among the lucky 100 to snag a factory-built program vehicle in 2009, Mopar's got your back.
Mopar has unveiled its...
March 5, 2010

Mossy Oak, in a partnership with Ram Trucks and Hall Brothers Racing, is announcing a new 2010 paint scheme for the Rammunition monster truck will include Mossy Oak’s newest pattern Break-Up Infinity. Rammunition is part of the Monster...
March 10, 2010
Chrysler Group Names Laura Soave to Lead Fiat Brand for North America
Several of you have inquired about the leadership for the Fiat Brand in North America. Chrysler Group made the following announcement today:
Chrysler Group LLC today appointed Laura J. Soave to serve as the Head of the Fiat Brand for North America.
(Laura J. Soave)
Soave...
March 17, 2010
LX Festival ... Spring Break Comes Early
LX marks the spot this Saturday.
That's when enthusiasts, fans and collectors of Chrysler's LX platform will descend on Irvine, CA for the annual LX Festival. They're celebrating the...
May 14, 2010
All In for Detroit's Downtown Hoedown

With A-list musicians like the Grammy-award-winning Zac Brown Band making the scene, Detroit's annual Downtown Hoedown this weekend is always a good time. But this year, it's also a great time to send off a letter to...
May 20, 2010
Ram Heavy Duty, Dodge Nitro Score Vehicle Satisfaction Awards
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In announcing its 14th Annual Vehicle Satisfaction awards, AutoPacific has named the all-new 2010 Ram Heavy Duty and the Dodge Nitro tops in their respective segments.
AutoPacific, a future-oriented automotive marketing and product-consulting firm, said the 2010...
May 27, 2010
Replacing the Transport Fleet Brings Savings, Optimism
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One mpg doesn’t sound like a whole lot on its own. But when you consider a 324-truck fleet traveling hundreds of thousands of miles every year, one mpg improvement per truck adds up – in both fuel...
June 2, 2010
2011 Jeep® Grand Cherokee Earns Top Safety Pick From IIHS
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The Insurance Institute for Highway Safety (IIHS) has named the 2011 Jeep® Grand Cherokee a Top Safety Pick, the organization’s highest rating.
“The all-new 2011 Grand Cherokee provides consumers with enhanced safety and security, in addition to legendary Jeep...
June 2, 2010
Chrysler Group Sales Climb 33% in May, New Incentives Set for June
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(The Dodge Charger (above) along with the Dodge Caliber and Dodge Avenger Sedan each increased sales by triple digit percentages versus May 2009.)
As you may have heard by now, Chrysler Group LLC today reported a...
June 3, 2010
Chrysler Group, Dealer Arbitration Status

June 11, 2010
Cars and Freedom: The Debut of the 2010 Dodge Challenger World Cup Preview Ad
Here's the YouTube version of the Dodge Brand's latest commercial featuring the 2010 Dodge Challenger. The new...
June 16, 2010
Replay of the Media Web Chat Announcing the New Smart Phone App
Check out the replay of today's announcement and discussion of the new Smartphone app for the 2011 Jeep Grand Cherokee. (Updated to add the video above the chat).
June 17, 2010
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Domestic automakers moved up in the J.D. Power and Associates Initial Quality Study (IQS) for the 2010 model year, and Chrysler Chrysler Group vehicles were no exception.
The Ram, Dodge, Chrysler and Jeep brands are continuing...
July 6, 2010
Watch Web Chat Replay: Introducing the Mopar '10 Challenger
July 29, 2010
Jeep® Rocks and Road Rolls on to Rockford, Ill
The Jeep® brand is bringing the “Jeep Rocks & Road Tour,” an on- and off-road driving experience, to consumers attending the 2010 Rockford AirFest, July 30-Aug....
July 30, 2010
Big Day: Presidential Visit, SHAP to Stay Open Past 2012, New Jobs on the Way

To roaring cheers, more than 1,500 UAW-represented employees at Chrysler Group LLC’s Jefferson North (Detroit) Assembly Plant (JNAP) welcomed President Obama to the home of the all-new 2011 Jeep® Grand Cherokee today.
The President visited the Chrysler plant a little more...
July 30, 2010
VIDEO: President Obama's Speech at Jeep Plant In Detroit
July 30, 2010
Chrysler Under the Pentastar 7-30-10
August 17, 2010
2011 Dodge Durango Teaser Images
A montage of teaser images for the all-new 2011 Dodge Durango.
August 19, 2010
First Pictures of 2011 Wrangler Revealed
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Here are the first images of the new 2011 Jeep® Wrangler and Wrangler Unlimited, with an all-new and refined interior that provides both improved comfort and utility.
New 2011 Jeep Wrangler interior highlights include a redesigned
instrument panel...
August 25, 2010
Letters For Lyrics Campaign Moves to the Web
The Ram Truck Brand and Zac Brown Band are making it even easier to write a letter to a U.S. soldier deployed around the world with a new and easily shareable widget. (Click...
August 30, 2010
Prospective Fiat Dealers Upbeat About Selling 500, Other Fiat Products in U.S.
September 2, 2010
2011 Dodge Durango Pictures Released
Buckle in and hold tight. Dodge is jumping back into the sport utility (SUV) segment with the 2011 Dodge Durango, a three-row vehicle spacious enough to carry the entire crew and performance-tuned to thrill anyone who truly loves to drive. Durango...
September 14, 2010
Coming to America: The Fiat 500 Sport
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At a time when consumers are looking...
September 14, 2010
First Look: The New 2011 Chrysler 200
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Chrysler Group LLC today announced details of the new 2011 Chrysler 200 mid-sized sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and...
September 14, 2010
Chrysler Group LLC introduces the new 2011 Jeep® Patriot, the affordable compact sport-utility vehicle (SUV) that offers consumers segment-leading capability and unsurpassed 4x4 fuel economy, along with classic, rugged Jeep styling.
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Jeep Patriot’s classic exterior styling and...
September 14, 2010
Safety, Innovation, Style, Spirited Performance: The 2011 Chrysler Town & Country
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When we said Chrysler Group LLC’s product onslaught was coming, we weren’t kidding. Here are some new photos of the new 2011 Chrysler Town & Country minivan, which offers consumers a ton of standard safety features, improved driving...
September 14, 2010
Dealers React to New Products, Marketing Plans at 2010 Dealer Announcement Show
Chrysler Group LLC today hosted a record number of dealers today at its 2010 Dealer Announcement Show in Orlando. More than 75 percent of Chrysler Group’s...
September 14, 2010
Chrysler Group CEO Sergio Marchionne Addresses Dealers
Video excerpts from the speech today by Chrysler Group CEO Sergio Marchionne to dealers attending the 2010 Chrysler Dealer Show in Orlando, FL. (The complete text of Mr. Marchionne's speech follows).
September 23, 2010
The Ram Outdoorsman Walkaround
Hat tip: Steven Thorpe, of Chrysler Communications, who shot and edited this video.
October 28, 2010
2011 Dodge Avenger -- It May Look the Same, but it Won't Feel the Same
The
"look" on the new 2011 Dodge Avenger will have a comfortable
familiarity to it -- but once you get in and take it for a ride, it
won't be like anything you've experienced before.
October 28, 2010
2011 Dodge Grand Caravan -- It's a New Attitude
Like many other Chrysler Group models being rolled out,
the new 2011 Dodge Grand Caravan has a new heart, a new soul...and
a new 'tude.
Dodge engineers redesigned and retuned virtually every system in the...
October 29, 2010
Under the Pentastar: Oct. 29, 2010
October 29, 2010
Getting 'Moparized' at SEMA 2010
For
the past week, Chrysler has released details and video about Mopar® brand's 35
vehicles for next week's 2010
Specialty Equipment Market Association (SEMA) show in Las
Vegas. Mopar will fill...
December 3, 2010
Under the Pentastar: Dec. 3, 2010
Positive Chrysler Group November sales, more awards for Jeep® and sales incentives for the Big Finish of 2010 -- all Under the Pentastar, courtesy of Ed Garsten.
December 10, 2010
Under the Pentastar: Dec. 10, 2010
The year may be wrapping up but there's no end to the news and happenings at Chrysler Group. This week, our own Betty Carrier Newman wraps up the week's highlights Under the Pentastar:
- Celebration of jobs and investment at Sterling Heights...
December 13, 2010
2011 Jeep Compass -- Picture Time!

The 2011 Jeep® Compass -- taking a design cue or two from the Jeep Grand Cherokee -- has a number of high-end creature comforts and safety features as standard. Just like you've...
December 17, 2010
Under the Pentastar: Dec. 17, 2010
The news never stops at Chrysler Group and our various brands. It's been a pretty good week -- with Dodge and Jeep® brands taking two of the three nominations for the North American Truck of the Year Award. The winners of...
December 23, 2010
Chrysler Canada Employees, Retirees Raise More Than $1 Million for UW Windsor-Essex
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At a celebration at its headquarters recently, Chrysler Canada announced that the company's employees and retirees in Windsor-Essex County have committed $1,172,561.11 to the United Way for the 2011 calendar year.
...December 24, 2010
Under the Pentastar: Look back at 2010
The end of a year is a good time to look back and reflect on where we've been. In the final Under the Pentastar of 2010, we give highlights of Chrysler Group and brand activities since Novermber 2009. (Okay, that's more...
January 6, 2011
Chrysler, Jeep Live-Streaming NAIAS News Conferences Monday
If you can't make it down to Cobo Center for Monday's two Chrysler Group news conferences during the North American International Auto Show, we have you covered.
As in L.A. last year, we'll be live-streaming our auto show news conferences. If you...
January 7, 2011
Under the Pentastar: Jan. 7, 2011
It's been a busy first full week of 2011 with Chrysler Group.
In this week's Under the Pentastar, Ed Garsten recaps various news and events from Chrysler Group, including:
- December 2010 and full-year Chrysler Group sales,
- Chrysler Town & Country #1 in minivan sales,
- Jeep® Grand Cherokee...
January 14, 2011
Under the Pentastar: Jan. 14, 2011
WHEW! What a week it's been!
Plenty of fun and excitement at NAIAS with the all-new Chrysler 300 and Jeep® Compass; Dodge dealers getting a first-hand look and drive of the 2011 Dodge Durango; Dodge's Ralph Gilles at the Automotive News World...
January 17, 2011
Chrysler Group 'Walks the Walk' in Diversity
Chrysler Group was one of six primary sponsors during the Inforum Auto Show Breakfast Thursday morning at the Detroit Marriott, Renaissance Center, Detroit.
Inforum, founded in 1962, is a leading advocate of training and development of future women business leaders....
January 21, 2011
NAIAS Report: Fiat North America Detroit Debut
The 2011 North American International Auto Show marks the debut of Fiat North America to the Detroit auto show. During NAIAS -- which runs through Sunday -- there are seven Fiat 500 vehicles at the Chrysler Group exhibit.
In this...
January 21, 2011
Under the Pentastar: Jan. 21, 2011
It's been week of big events and announcements at the Chrysler Group. Our Betty Carrier-Newman recaps the week...Under the Pentastar:
- Chrysler 200 Convertible images
- Production celebration at Windsor (Ont.) Assembly Plant, home of the 2011 Chrysler Town & County and Dodge Grand Caravan minivans
- U.S....
January 28, 2011
Under the Pentastar: Jan. 28, 2011
It's been a week of "fun and games" at Chrysler Group -- as you'll see when Betty Carrier Newman recaps the details Under the Pentastar:
- Certified Pre-Owned Vehicles game
- Chrysler 200 blogger "game on" road trip
- Ram Trucks' Battle of...
February 6, 2011
Under the Pentastar: Feb. 4, 2011
February 11, 2011
Under the Pentastar: Feb. 11, 2011
It's been a super week at Chrysler Group, and our own Ed Garsten recaps it all...only Under the Pentastar:
- Chrysler Brand's "Imported From Detroit" commercial &
response
- Chicago Auto...
February 18, 2011
Under the Pentastar: Feb. 18, 2011
February 25, 2011
Under the Pentastar: Feb. 25, 2011
It's been a week of celebrating at Chrysler Group -- from awards to creativity to increased sales -- and our own Betty Carrier Newman has it all Under the Pentastar:
- Mopar's top 10 accessories for 2010 -- a year when...
March 4, 2011
Under the Pentastar: March 4, 2011
Every brand gets into the act as our own Betty Carrier-Newman wraps up the week's highlights Under the Pentastar:
- February 2011 sales surge
- Jeep® brand at the Geneva International Motor Show
- New Jeep Compass TV spot -- called Bloodline
- Dodge helps Pinckney, Mich., high...
March 8, 2011
Fiat Freshening Up the Air: Leads Europe for Low CO2 Emissions
There's something in the air.
Or rather, there's less of something in the air. There's less carbon dioxide (CO2) to be exact in the European air and there will be less of it in...
March 9, 2011
Chrysler Group Response to #MotorCity Tweet
This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS...
March 11, 2011
Get Your Imported from Detroit Gear –- and help Detroit Charities
Chrysler Brand’s Imported from Detroit gear, inspired by the two-minute, Super Bowl TV commercial for the Chrysler 200, is...
March 12, 2011
Under the Pentastar: March 12, 2011
It's been a week of unveilings for various operations of Chrysler Group, and our own Ed Garsten gives you the scoop Under the Pentastar:
- Ram Trucks showcase at NTEA World Truck Show
- Fiat production celebration and delivery of one of the first 2012 Fiat...
March 23, 2011
Car Care Tip: A Peak at Proper Tire Pressure
Temperature changes and cold weather in particular, along with ordinary driving can impact your vehicle's tire pressure.
In the below video, Chrysler Group gives an overview of how those changes impact tire pressure, and how to use your vehicle's systems...
April 7, 2011
Chrysler Brand...Coming Soon to a Mall Near You
Want a $15 gift card and the chance to be in a future Chrysler brand commercial?
Then head to the mall!

The Chrysler brand is taking its vehicles directly to consumers in an effort to generate awareness...
April 8, 2011
Under the Pentastar: April 8, 2011
As we wrap up the first full week of April, catch the highlights from Chrysler Group....only Under the Pentastar:
- 2011 Moab Easter Jeep Safari vehicle preview
- Ram 1500 Express debuts at Dallas Auto Show
- 2011 Jeep Grand Cherokee named Northwest 2011 SUV of the Year
- ...
April 11, 2011
Media Advisory: Strategic Partnership & NY Auto Show Vehicles
If you're a member of the media -- traditional, offline,
online, social, digital, mobile, broadcast, etc. -- Chrysler
Group's Mopar® brand invites you to a noteworthy announcement
Wednesday morning:
- Chrysler Group will announce...
April 12, 2011
Read on the 'net: A Look at Others' Take on Chrysler, Jeep, Dodge, Ram and Fiat
It's spring -- and naturally, that means it's car-shopping time. Okay, maybe not for you but for someone. Whether you really are in the market for a new vehicle or just interested in some first-hand impressions of some of the new...
April 14, 2011
NY Auto Show: Chrysler, Jeep, Fiat to Live Webcast Reveals
If
you can make it to the New York Auto Show for media days, great! We
hope to see you in and around the Chrysler Group exhibit.
If you can't but still want to...
April 15, 2011
Under the Pentastar: April 15, 2011
Whew! It's been a busy week at Chrysler Group....and our own Ed Garsten wraps it up for you Under the Pentastar:
- New strategic agreement between Mopar®, Magneti Merelli and Shell Lubricants
- Dodge Avenger Rally Car
- Mopar '11 Charger,
- Ward's interior awards for 2011 Jeep® Grand Cherokee Overland Summit...
April 22, 2011
Under the Pentastar: April 22, 2011
Recorded "Live from New York"....it's a recap of Chrysler Group activities from the New York International Auto Show and it's all Under the Pentastar:
- Jeep® Brand: Featuring the 2012 Jeep Grand Cherokee SRT8® and the 2011 Jeep Wranger Unlimited Mojave
- Chrysler Brand: Featuring...
April 25, 2011
Chrysler Group to Webcast First Quarter Financial Results Monday
Chrysler
Group will host an analyst webcast and conference call Monday, May
2, 2011, at 10 a.m. ET / 3 p.m. UK/ 4 p.m. CET to review and
discuss its preliminary first quarter 2011 financial results.
May 3, 2011
FIAT, Dodge Take Honors at 2011 TAWA Spring Roundup
After Ram Truck and Jeep® Brands' big honors last fall from the Texas Automotive Writers Association, Dodge and FIAT brands held their owin in the 2011 TAWA Spring Roundup.
Earlier today, TAWA finished its annual Spring Roundup, and
announced award...
May 6, 2011
Under the Pentastar: May 6, 2011
It's been a pretty good week of profits, sales, awards and concepts at Chrysler Group. Our very own Ed Garsten wraps it all up Under the Pentastar.
- First quarter 2011 profit for Chrysler Group
- April 2011 sales up for 13th...
May 11, 2011
Tennessee Man Wins 'Big Boss' Ram Pickup in ProPickup Contest
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Thomas Ferguson may be "just" the vice president of public relations at Titan Mining Reclamation, Knoxville, Tenn., but he drives the "Big Boss" now.
At first, Ferguson thought the phone calls and emails asking...
May 13, 2011
Under the Pentastar: May 13, 2011
Any Friday the 13th demons are swept away today to make room for the Chrysler Group highlights of the week...Under the Pentastar:
- Chrysler Brand's new Chrysler 300 ads, featuring Ndamukong Suh, John Varvatos and Dr. Dre™
- Mopar lets you...
May 16, 2011
Getting A Hands-On Look At 2012 Ram Chassis Cabs
If you're going to review a truck, you can't very well do it without experiencing it first-hand.
And, that's what select...
May 18, 2011
Fiat's TwinAir Engine Earns 4 International Engine of Year 2011 Awards
Fiat SpA recently collected four awards in the “International
Engine of the Year 2011” competition for it’s
TwinAir engine (image at right) platform, developed by Fiat
Powertrain.
The jury, which consisted of 76 journalists...
May 19, 2011
Go Ahead: CompareChrysler.com. We Dare You
Chrysler Brand definitely made an in-your-face statement during Super Bowl XLV with its two-minute, Imported From Detroit TV commercial, featuring Detroit native, Eminem.
Chrysler Brand is not backing off from that approach by daring you to CompareChrysler.com.
May 27, 2011
Under the Pentastar: May 27, 2011
It's been a historical week in the life of Chrysler Group LLC, as well as for FIAT Brand North America. If you missed any of the week's news, our own Betty Newman catches you up...Under the Pentastar.
- Chrysler Group LLC pays off...
May 30, 2011
Hubinette, MacCachren, Dougas Fly to First at Traxxas TORC at RedBud
Samuel Hubinette (above) had a high-flying good
time as he raced to back-to-back victories during Memorial Day
Weekend at the first stop of the 2011 Traxxas TORC
season at RedBud MX in Buchanan, Mich.
June 2, 2011
An Inside Look...at the New Chrysler, Jeep®, Dodge, Ram Interiors
Chrysler Group paid a lot of attention to improving the interiors of its 2011 lineup. That attention to detail has paid off in automotive reviews and by industry experts. In fact, Chrysler Group is only one of two automotive manufacturers to...
June 2, 2011
Times Running Out to Enter for Chance on a Mopar® MoVenture
Chrysler Group's Mopar® Brand wants to send you on an adventure...a MoVenture to be exact.
Mopar is looking for 10 teams to go on a seven-day combination road rally and scavenger hunt, July 15-22, 2011. The MoVenture will take the...
June 5, 2011
Dr. Dre Featured in 2012 Chrysler 300S Commercial
Sunday night, during the NBA Championship, Dr. Dre appeared in the commercial for the Beats™ by Dr. Dre™ sound system featured in the all-new 2012 Chrysler 300S.
In the Chrysler 300 commercial, “Good Things,”...
June 6, 2011
Auto Industry Trends: 2011 Sales
In the first of a multiple-part series, our Betty Carrier-Newman explores some current automotive industry trends and news with J.D. Power Auto Analyst Jeff Schuster.
In the video, Schuster talks about recent 2011 auto industry sales trends in the U.S., and the...
June 10, 2011
Under the Pentastar: June 10, 2011
The news never stops at Chrysler Group. It's been a week of a brand re-birth, major management moves, capturing checkered flags and other activities...all caught Under the Pentastar by our own Betty Carrier-Newman:
June 13, 2011
Auto Industry Trends: Small Car Market Will Continue to Grow; Minivan, Crossovers Stabilize
The small car segment will continue to grow, and even spawn new types of vehicles not currently on the roadways, while the minivan and mid-crossover segments will stabilize in the automotive marketplace.
Those are some of the predictions from J.D. Power &...
June 17, 2011
Under the Pentastar: June 17, 2011
It is never a dull week at Chrysler Group LLC with so many exciting and important events always occurring. This week started off with a celebration, as nearly 40,000 people gathered at the company headquarters for “Family Day” on Saturday to...
June 29, 2011
Auto Industry Trends: Vehicle Connectivity Trends
As more automotive manufacturers provide drivers with more electronic features and improved in-vehicle connectivity, expect to see a legislative effort to try to keep the roads safe from distracted driving.
That's the prediction from J.D. Power & Associates' Executive Director of...
July 1, 2011
Under the Pentastar: July 1, 2011
It sure was a sparkling week for Chrysler Group...and our own Pete Misiak collects the accolades Under the Pentastar:
- Ram Truck and Jeep lead the way for June U.S. sales
- Multiple awards for Chrysler Brand's Super Bowl Born of Fire TV ad at the...
July 8, 2011
Under the Pentastar: July 8, 2011
Chrysler Group is reaching for the top everyday -- and it's getting noticed. Catch Ashley Fournier's recap of the week's top news...Under the Pentastar:
- Edmunds.com names Ram 1500 one of the 2011 Consumers' Top RatedSM vehicles
- Chrysler Drive Experience makes its...
July 12, 2011
Free Software Update Available for Uconnect 8.4
If you have a 2011 Chrysler 300, Dodge Journey or Dodge Charger with Uconnect™ Touch 8.4N (sales code RB5) or Uconnect Touch 8.4 (sales code RE2) your radio maybe eligible for a FREE software upgrade.
This upgrade gives owners and riders the...
August 5, 2011
Under the Pentastar: Aug. 5, 2011
There's no summer slowdown at Chrysler Group with a showroom full of news and events. Our own Ed Garsten recaps it all Under the Pentastar:
- July 2011 sales
- Chrysler 200 TV commercial Born of Fire earns an Emmy nomination
- Ad and marketing campaign for Fiat 500
- Ad campaign...
August 9, 2011
Keselowski Overcomes Broken Ankle to Capture Second NASCAR Victory of 2011
Rochester Hills, Mich., native Brad Keselowski earned his second victory of the season Sunday -- on a broken ankle no less -- at the Good Sam RV Insurance 500, Pocono Raceway.
The Penske Racing team scored a 1-3 punch at...
August 13, 2011
Under the Pentastar: Aug. 12, 2011
Betty Carrier-Newman talks new vehicle incentives, Toledo Assembly complex, back-to-school honor for the Fiat 500, Chrysler Canada Family Day and a look back at last weekend NASCAR's Dodge boys...all waiting for you Under the Pentastar.
...
August 14, 2011
Chrysler Gives Away 200 During 'The Dark Knight Rises' Pittsburgh Filming
The life of a Hollywood movie extra is glamorous. The hob-knobbing. The food. The wardrobes. The exotic locations. The big pay.
Okay, so maybe not.
More likely than not, extras work hours upon hours a day for...
August 19, 2011
Under the Pentastar: Aug. 19, 2011
Fashion, culture, outdoor adventure and hard-fought racing...you get it all from Chrysler Group Under the Pentastar:
- Simply More by FIAT premeire at Times Square in New York City
- FIAT and Gucci to officially debut at New York Fashion Week
- Members of the Professional Outdoor Media...
August 19, 2011
As part of Chrysler Group's Woodward Dream Cruise festivities, Dodge invited members of the Dodge Durango Owners' Clubs from various states to the home of the current Dodge Durango --...
August 30, 2011
Keselowski Continues Hot Streak on Sprint Cup Circuit
Brad Keselowski and his No. 2 Miller Lite Dodge Charger are some kind of hot.
Four weeks ago, he was 21st in the Sprint Cup standings. Today, he is 11th and quickly gaining on a top-10 standing after his second win...
September 16, 2011
Under the Pentastar: Sept. 16, 2011
From the Western U.S. to Frankfurt, Germany -- with stops in the Motor City and NYC -- Chrysler Group is firing on all cylinders this week. Our own Ed Garsten pulls it together in this week's Under the Pentastar:
...
September 23, 2011
Under the Pentastar: Sept. 23, 2011
It's the first day of Fall but things are still hot at Chrysler Group. Pete Misiak takes a look back at all the happenings this week...Under the Pentastar:
- New Chrysler 300 If You're Gonna TV commercial
- An Emmy for the Chrysler...








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