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October 14, 2008

Injured in Iraq, Veteran Finds New Direction as Auto Mechanic


John Harrell was serving his second tour in Iraq, and soon headed for home, when it happened. Harrell, a Marine machine gun squad leader, had been selected to go out as a senior leader to show the relief battalion an...



November 2, 2008

Reasons for Optimism in the New Reality

 

 

Jim Press is Vice Chairman and President of Chrysler LLC. The following comments were from a speech Press delivered to the Society of  Automotive Engineers in Detroit on Oct. 22.


Everyone in the auto industry is...



November 16, 2008

Chrysler Dealers Deliver Main Street Message to Washington


• Liquidity crisis hits dealerships in communities across all 50 states
• Thousands of dealers call for immediate temporary financial assistance for domestic automotive industry

As the U.S. Congress considers support for the domestic automobile industry, a select...



November 19, 2008

Chrysler CEO Testimony to House and Senate Committees


Chrysler LLC Chairman and Chief Executive Bob Nardelli, along with the CEOs of Ford Motor Co and General Motors Corp., will testify to the House Financial Services Committee, a day after appearing before the Senate Banking,...



December 2, 2008

Chrysler Makes a Case for Federal Loans


* Chrysler LLC Meets with Stakeholders in Support of Federal Bridge Loan for Automakers *

  • Chrysler LLC Chairman and CEO Bob Nardelli will drive to hearings
  • Virtual Road Show highlights local impact of auto industry
  • Focus on dealers, suppliers, local communities, trade and export...


December 2, 2008

Highlights from Chrysler Submission to Congress

CHRYSLER LLC SUBMISSION TO CONGRESS
PLAN HIGHLIGHTS
December 2, 2008

 

The first question is, what changes has Chrysler made to help itself? Since Chrysler became an independent company in 2007:


o We eliminated over 1.2 million units of capacity, or 30...



December 4, 2008

Chrysler Testimony to Senate Banking Committee

Following is the text of prepared oral testimony by Bob Nardelli, Chairman and CEO of Chrysler LLC, before the Senate Banking Committee on Thursday, Dec. 4. 

 

I appreciate the opportunity to represent the one million people who depend on Chrysler for their...



December 8, 2008

NASCAR Backs Auto Loans


We’re glad to see support for the auto industry, and recognition of the importance to the U.S. economy, coming from across America. People realize that the auto industry is critical beyond the Detroit region. Another supporter who has voices his...



December 19, 2008

An Open Letter From Bob Nardelli

To Chrysler employees and other stakeholders:


We have received news that U.S. Treasury Secretary Henry Paulson will provide $4 billion of initial funding to Chrysler LLC from the TARP (Troubled Assets Relief Program) as a loan to help bridge the current financial...



December 31, 2008

Seasons Greetings

As we near the end of 2008, we look back at the good works people at Chrysler have accomplished this year.



January 2, 2009

Statement Re Federal Assistance Received

 

Chrysler Chairman and CEO Bob Nardelli said on behalf of the leadership
team, that he was pleased to report that the Company's discussions with the
Treasury Department have been completed, and that today, Chrysler received
an initial $4...



January 16, 2009

Affordable Vehicle Financing Offered with Chrysler Financial

 

With the announcement of Chrysler Financial gaining access to $1.5 billion in loans from the Treasury Department, qualified new vehicle customers will be able to apply for zero percent financing for up to 60 months...



January 20, 2009

Fiat Group, Chrysler and Cerberus Announce Plans for a Global Strategic Alliance

 

Fiat S.p.A., Chrysler LLC (Chrysler) and Cerberus Capital Management L.P., the private investment majority owner of Chrysler LLC, announced today they have signed a non-binding term sheet to establish a global strategic alliance. 

 

The alliance, to be a key element of...



January 22, 2009

Employee Pricing, Cash, Zero Percent Financing

Now's a great time to buy a new Chrysler, Jeep® or Dodge with our new Employee Plus Plus program.

New vehicle customers receive employee price on all 2008 and 2009 Chrysler, Jeep, and Dodge vehicles
Customers also receive discounts of up to $3,500 on...



January 23, 2009

Playboy Says Challenger SRT8 is Hottest

Playboy Magazine knows hot, so we're pleased to let you know that Playboy has named the Dodge Challenger SRT8 "Hottest American Revival"  as one of  the winners in its annual Car of the Year competition. 



February 17, 2009

Nardelli Email to Stakeholders about Viability Plan

 

Chrysler LLC Chairman and Chief Executive Officer Bob Nardelli sent the following email to stakeholders today about the Viabillity Plan submitted to the U.S. Government. A similar email was also sent to employees.

 

Dear Stakeholders,

Today, Chrysler LLC submitted its viability plan to...



February 17, 2009

Press Release of Viability Plan

 The following is the press release sent about the Viability Plan delivered to the U.S. Government.

 

Chrysler LLC Viability Plan Submitted Today to The U.S. Treasury Department 

 

 

  • Chrysler LLC viability plan to be finalized by March 31 deadline
  • Chrysler to complete its aggressive...


February 17, 2009

Text of Viability Plan and Executive Summary

 

To see the entire Viability Plan, totaling more than 170 pages, go HERE. Give the Web page a minute or two to load up, it's a very large PDF file.

To see the Executive Summary of the Viability...



March 4, 2009

When Down is Up

 

Editor's Note: Chrysler climbed to the number two spot in U.S. sales among domestic automakers last month, beating Ford. Chrysler also outpaced the industry in U.S. retail sales. And in Canada, Chrysler was the number one selling...



March 13, 2009

Dealer Takes Issue With Writer's Column

Chrysler LLC dealer Jim Addis felt so strongly about an op-ed column that appeared last week in the Seattle Post-Intelligencer that he fired off the following letter that the paper published today. In his letter, Addis questions and corrects a number...



March 16, 2009

Fiat Alliance will Save Jobs, but Chrysler Also Viable as Stand-Alone - Nardelli


Chrysler Chairman and CEO Bob Nardelli sent an email to employees today in which he said the company has had "very constructive discussions" with the U.S. Treasury and the Presidential Task Force on the Auto Industry. Chrysler has emphasized in...



March 17, 2009

Update on Talks with the Auto Task Force

 

Only two weeks until March 31, the date when Chrysler must submit final plans to the U.S. Treasury that show how the company plans to be viable and repay the loans. Chrysler has been hard...



March 18, 2009

No Finger-Pointing - Focus on Solutions to Improve Quality

 

Finger-pointing doesn’t solve issues. To fix something, it’s better to focus on the problem and on a solution, rather than who or what is at fault. 

 

That’s the idea behind the creation last year of Chrysler’s...



March 30, 2009

Nardelli Statement on President's Auto Industry Task Force

The following is the Chrysler LLC statement in response to the announcement by the Administration, U.S. Treasury and President's Auto Task Force attributed to Chrysler LLC Chairman and CEO, Bob Nardelli. 


Today marks an important milestone for Chrysler LLC. We are encouraged...



April 30, 2009

Chrysler and Fiat Group Announce Global Strategic Alliance

Auburn Hills, Mich. , Apr 30, 2009 - Chrysler LLC today announced that, as a result of the comprehensive restructuring plan agreed to by many of its stakeholders, it has reached an agreement in principle to establish a global strategic alliance...



April 30, 2009

Chapter 11 Fact Sheet

 

 

What is Chapter 11?
Chapter 11 provides a company with time, under protection of the court, to reorganize its business and/or capital structure before having to meet the financial claims of its creditors. Unlike an insolvency proceeding or liquidation...



April 30, 2009

Chrysler Restructuring: More Information Here

For further information on the Chrysler restructuring, go to http://www.ChryslerRestructuring.com, where you will find court documents and other materials. That site will be continually updated in the coming weeks.



May 1, 2009

Under the Pentastar: May 1, 2009

 

A special edition of Under the Pentastar this week includes the global alliance with Fiat Group and the just-announced restructuring.



May 20, 2009

C. Robert Kidder to Become Chairman of Chrysler Group LLC


 

Chrysler LLC today announced that C. Robert Kidder, former Chairman of Borden Chemical Inc. and of Duracell International Inc., will become Chairman of Chrysler Group LLC, once it completes its acquisition of the operating assets...



June 10, 2009

Chrysler and Fiat Finalize Alliance

Chrysler Group LLC and Fiat Finalize Global Strategic Alliance;


New Chrysler Emerges as a Stronger, More Competitive Global Company
C. Robert Kidder to be named Chairman of U.S. Automaker
Sergio Marchionne to Serve as Chief Executive Officer

 

...


June 15, 2009

New Chrysler Executives Address Employees

Chrysler Group LLC CEO Sergio Marchionne addressed employees during a business meeting at Chrysler World Headquarters in Auburn Hills, MI on June 10, 2009 where he laid out the task ahead and explained his philosophy for achieving success. He was joined...



July 5, 2009

Fiat 500 Draws a Crowd at Laguna Seca

Taking center stage at the MotoGP Red Bull U.S. Grand Prix races in Laguna Seca, California, the Fiat 500 was available for inquisitive fans to explore in the Yamaha display. MotoGP Fiat Yamaha Team riders -- former...



July 10, 2009

Dodge Viper Lives!


Chrysler Group LLC announced today that production will continue for the legendary Dodge Viper SRT10. 

 

Originally slated to cease production in December 2009, the Chrysler Group Connor Avenue Assembly Plant -- the exclusive home of...



August 26, 2009

What?s Your Problem?

 

 

Problem solving starts with diagnosing what’s wrong, and not merely gathering reams of data on its symptoms.  It sounds easy, but it can be deceptively complex.  Chrysler Group LLC customer satisfaction team leaders,...



August 26, 2009

A Joint Statement from Nissan and Chrysler Group LLC

The following is a joint statement from Nissan and Chrysler Group LLC:

 

Nissan and Chrysler Group LLC today announced a mutual agreement to end three OEM vehicle-supply projects announced last year. For the past several months, teams from both companies...



October 5, 2009

Chrysler Group LLC Announces New Appointments

Chrysler Group LLC today announces brand and commercial organization changes. 

“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Ram Brand and the Dodge Car Brand organizations. This reorganization will allow us to...



October 7, 2009

Response to Recent Jeep Grand Cherokee Stories

The following is a response to recent media reports regarding the Jeep Grand Cherokee:

The petition filed with National Highway Traffic Safety Administration by the Center for Automotive Safety presents a simplistic, unsubstantiated review of raw accident data. Indeed, its conclusions are...



October 12, 2009

Another Top 10 Finish for Busch

 

 

Dodge Motorsports has all the details, which you can see in full after the jump.  But the Chase is definitely a marathon and not just a sprint.  Kurt Busch seems to be keeping...



December 4, 2009

Chrysler Group LLC Statement Regarding Nobel Peace Laureate TV Film


Olivier Francois, President and Chief Executive Officer - Chrysler Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles, submitted the following letter to the editor to AdvertisingAge in response to an article published Dec. 3, 2009: 

Today we at Chrysler...



December 7, 2009

Marchionne Discusses Industry Outlook, Trade

Fiat and Chrysler Group LLC CEO Sergio Marchionne discussed the outlook for the North American auto industry and U.S.-European trade relations today at the Peterson Institute for International Economics.

Audio and the full text of the speech are available...



January 12, 2010

Diverse Accolades: Chrysler Group Leadership, Ram

 

 

 US Sen. Debbie Stabenow presents the Diversity Leadership Award to Fred Diaz, president and CEO-Ram Brand and General Holiefield, UAW Vice President, at the 15th Urban Wheels Awards Tuesday...



January 29, 2010

Details on 300C "Haiti" Auction

Since Jan. 12, more than 100,000 people in Haiti have lost their lives due to the earthquake and many others remain injured and homeless. The need for aid is overwhelming.
 


January 29, 2010

Under the Pentastar - 12-29-2009

 

This week Under The Pentastar, top stories include the 300C "Haiti" Auction, consumers and Washington officials alike check out Chrysler Group vehicles at the Washington, D.C. Auto Show, and...



February 12, 2010

Oprah Signs the 300C Haiti Edition, Highlights 'No Phone Zone'

(Above) The Chrysler 300, signed by hundreds of celebrities, before Oprah Winfrey signed it today.

Today, a Chrysler 300, signed by hundreds of celebrities, made its debut on a live episode of “The Oprah Winfrey Show.” As part...



February 22, 2010

Busch Takes 6th at Fontana

 

Patience paid big dividends for Kurt Busch and the No. 2 Miller Lite Dodge team Sunday in the Auto Club 500 at Auto Club Speedway in Fontana, Calif.

Although Busch ran in the top 15 throughout the 250-lap, 500-mile event,...



February 23, 2010

Mo' Mopar Drag Paks on the Way

(Above: "Big Daddy" Don Garlits drives his Mopar Dodge Challenger Drag Pak at the 2009 Mac Tools U.S. Nationals).

If you weren't among the lucky 100 to snag a factory-built program vehicle in 2009, Mopar's got your back. 

Mopar has unveiled its...



March 5, 2010

Rammunition Locked and Loaded

Mossy Oak, in a partnership with Ram Trucks and Hall Brothers Racing, is announcing a new 2010 paint scheme for the Rammunition monster truck will include Mossy Oak’s newest pattern Break-Up Infinity. Rammunition is part of the Monster...



March 10, 2010

Chrysler Group Names Laura Soave to Lead Fiat Brand for North America

Several of you have inquired about the leadership for the Fiat Brand in North America. Chrysler Group made the following announcement today: 

Chrysler Group LLC today appointed Laura J. Soave to serve as the Head of the Fiat Brand for North America.

 

(Laura J. Soave)

Soave...



March 17, 2010

LX Festival ... Spring Break Comes Early

LX marks the spot this Saturday.

That's when enthusiasts, fans and collectors of Chrysler's LX platform will descend on Irvine, CA for the annual LX Festival. They're celebrating the...



May 14, 2010

All In for Detroit's Downtown Hoedown

With A-list musicians like the Grammy-award-winning Zac Brown Band making the scene, Detroit's annual Downtown Hoedown this weekend is always a good time. But this year, it's also a great time to send off a letter to...



May 20, 2010

Ram Heavy Duty, Dodge Nitro Score Vehicle Satisfaction Awards

In announcing its 14th Annual Vehicle Satisfaction awards, AutoPacific has named the all-new 2010 Ram Heavy Duty and the Dodge Nitro tops in their respective segments.

AutoPacific, a future-oriented automotive marketing and product-consulting firm, said the 2010...



May 27, 2010

Replacing the Transport Fleet Brings Savings, Optimism

One mpg doesn’t sound like a whole lot on its own. But when you consider a 324-truck fleet traveling hundreds of thousands of miles every year, one mpg improvement per truck adds up – in both fuel...



June 2, 2010

2011 Jeep® Grand Cherokee Earns Top Safety Pick From IIHS

 

The Insurance Institute for Highway Safety (IIHS) has named the 2011 Jeep® Grand Cherokee a Top Safety Pick, the organization’s highest rating. 

“The all-new 2011 Grand Cherokee provides consumers with enhanced safety and security, in addition to legendary Jeep...



June 2, 2010

Chrysler Group Sales Climb 33% in May, New Incentives Set for June

 

(The Dodge Charger (above) along with the Dodge Caliber and Dodge Avenger Sedan each increased sales by triple digit percentages versus May 2009.)

As you may have heard by now, Chrysler Group LLC today reported a...



June 3, 2010

Chrysler Group, Dealer Arbitration Status

 

 
 
Chrysler Group LLC Continues to prevail in vast majority of dealer arbitration cases. As of today, there have been 27 decisions rendered...


June 11, 2010

Cars and Freedom: The Debut of the 2010 Dodge Challenger World Cup Preview Ad

 

 

Here's the YouTube version of the Dodge Brand's latest commercial featuring the 2010 Dodge Challenger. The new...



June 16, 2010

Replay of the Media Web Chat Announcing the New Smart Phone App

Check out the replay of today's announcement and discussion of the new Smartphone app for the 2011 Jeep Grand Cherokee. (Updated to add the video above the chat).

 



June 17, 2010

Upping the Quality ...

 

 

Domestic automakers moved up in the J.D. Power and Associates Initial Quality Study (IQS) for the 2010 model year, and Chrysler Chrysler Group vehicles were no exception.

 

The Ram, Dodge, Chrysler and Jeep brands are continuing...



July 6, 2010

Watch Web Chat Replay: Introducing the Mopar '10 Challenger



July 29, 2010

Jeep&reg Rocks and Road Rolls on to Rockford, Ill

 

The Jeep® brand is bringing the “Jeep Rocks & Road Tour,” an on- and off-road driving experience, to consumers attending the 2010 Rockford AirFest, July 30-Aug....



July 30, 2010

Big Day: Presidential Visit, SHAP to Stay Open Past 2012, New Jobs on the Way

To roaring cheers, more than 1,500 UAW-represented employees at Chrysler Group LLC’s Jefferson North (Detroit) Assembly Plant (JNAP) welcomed President Obama to the home of the all-new 2011 Jeep® Grand Cherokee today.

The President visited the Chrysler plant a little more...



July 30, 2010

VIDEO: President Obama's Speech at Jeep Plant In Detroit



July 30, 2010

Chrysler Under the Pentastar 7-30-10



August 17, 2010

2011 Dodge Durango Teaser Images

A montage of teaser images for the all-new 2011 Dodge Durango.



August 19, 2010

First Pictures of 2011 Wrangler Revealed

Here are the first images of the new 2011 Jeep® Wrangler and Wrangler Unlimited, with an all-new and refined interior that provides both improved comfort and utility.


New 2011 Jeep Wrangler interior highlights include a redesigned instrument panel...



August 25, 2010

Letters For Lyrics Campaign Moves to the Web

The Ram Truck Brand and Zac Brown Band are making it even easier to write a letter to a U.S. soldier deployed around the world with a new and easily shareable widget. (Click...



August 30, 2010

Prospective Fiat Dealers Upbeat About Selling 500, Other Fiat Products in U.S.



September 2, 2010

2011 Dodge Durango Pictures Released

Buckle in and hold tight. Dodge is jumping back into the sport utility (SUV) segment with the 2011 Dodge Durango, a three-row vehicle spacious enough to carry the entire crew and performance-tuned to thrill anyone who truly loves to drive. Durango...



September 14, 2010

Coming to America: The Fiat 500 Sport

 

 

At a time when consumers are looking...



September 14, 2010

First Look: The New 2011 Chrysler 200

 

 

Chrysler Group LLC today announced details of the new 2011 Chrysler 200 mid-sized sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and...



September 14, 2010

The 2011 Jeep Patriot: Aggressive New Styling, Segment-leading Capability and Unsurpassed 4x4 Fuel Economy

 

Chrysler Group LLC introduces the new 2011 Jeep® Patriot, the affordable compact sport-utility vehicle (SUV) that offers consumers segment-leading capability and unsurpassed 4x4 fuel economy, along with classic, rugged Jeep styling.



Jeep Patriot’s classic exterior styling and...



September 14, 2010

Safety, Innovation, Style, Spirited Performance: The 2011 Chrysler Town & Country

 

 

When we said Chrysler Group LLC’s product onslaught was coming, we weren’t kidding. Here are some new photos of the new 2011 Chrysler Town & Country minivan, which offers consumers a ton of standard safety features, improved driving...



September 14, 2010

Dealers React to New Products, Marketing Plans at 2010 Dealer Announcement Show

 

Chrysler Group LLC today hosted a record number of dealers today at its 2010 Dealer Announcement Show in Orlando. More than 75 percent of Chrysler Group’s...



September 14, 2010

Chrysler Group CEO Sergio Marchionne Addresses Dealers

Video excerpts from the speech today by Chrysler Group CEO Sergio Marchionne to dealers attending the 2010 Chrysler Dealer Show in Orlando, FL. (The complete text of Mr. Marchionne's speech follows).



September 23, 2010

The Ram Outdoorsman Walkaround

Hat tip: Steven Thorpe, of Chrysler Communications, who shot and edited this video. 



October 28, 2010

2011 Dodge Avenger -- It May Look the Same, but it Won't Feel the Same

The "look" on the new 2011 Dodge Avenger will have a comfortable familiarity to it -- but once you get in and take it for a ride, it won't be like anything you've experienced before.

...


October 28, 2010

2011 Dodge Grand Caravan -- It's a New Attitude

Like many other Chrysler Group models being rolled out, the new 2011 Dodge Grand Caravan has a new heart, a new soul...and a new 'tude.

 

Dodge engineers redesigned and retuned virtually every system in the...



October 29, 2010

Under the Pentastar: Oct. 29, 2010



October 29, 2010

Getting 'Moparized' at SEMA 2010

For the past week, Chrysler has released details and video about Mopar® brand's 35 vehicles for next week's 2010 Specialty Equipment Market Association (SEMA) show in Las Vegas. Mopar will fill...



December 3, 2010

Under the Pentastar: Dec. 3, 2010

Positive Chrysler Group November sales, more awards for Jeep® and sales incentives for the Big Finish of 2010 -- all Under the Pentastar, courtesy of Ed Garsten.

 



December 10, 2010

Under the Pentastar: Dec. 10, 2010

The year may be wrapping up but there's no end to the news and happenings at Chrysler Group. This week, our own Betty Carrier Newman wraps up the week's highlights Under the Pentastar:

 

  • Celebration of jobs and investment at Sterling Heights...


December 13, 2010

2011 Jeep Compass -- Picture Time!

  

The 2011 Jeep® Compass -- taking a design cue or two from the Jeep Grand Cherokee -- has a number of high-end creature comforts and safety features as standard. Just like you've...



December 17, 2010

Under the Pentastar: Dec. 17, 2010

The news never stops at Chrysler Group and our various brands. It's been a pretty good week -- with Dodge and Jeep® brands taking two of the three nominations for the North American Truck of the Year Award. The winners of...



December 23, 2010

Chrysler Canada Employees, Retirees Raise More Than $1 Million for UW Windsor-Essex

 

At a celebration at its headquarters recently, Chrysler Canada announced that the company's employees and retirees in Windsor-Essex County have committed $1,172,561.11 to the United Way for the 2011 calendar year.

...


December 24, 2010

Under the Pentastar: Look back at 2010

The end of a year is a good time to look back and reflect on where we've been. In the final Under the Pentastar of 2010, we give highlights of Chrysler Group and brand activities since Novermber 2009. (Okay, that's more...



January 6, 2011

Chrysler, Jeep Live-Streaming NAIAS News Conferences Monday

If you can't make it down to Cobo Center for Monday's two Chrysler Group news conferences during the North American International Auto Show, we have you covered. 

 

As in L.A. last year, we'll be live-streaming our auto show news conferences. If you...



January 7, 2011

Under the Pentastar: Jan. 7, 2011

It's been a busy first full week of 2011 with Chrysler Group.

 

In this week's Under the Pentastar, Ed Garsten recaps various news and events from Chrysler Group, including:

  • December 2010 and full-year Chrysler Group sales,
  • Chrysler Town & Country #1 in minivan sales,
  • Jeep® Grand Cherokee...


January 14, 2011

Under the Pentastar: Jan. 14, 2011

WHEW! What a week it's been!

 

Plenty of fun and excitement at NAIAS with the all-new Chrysler 300 and Jeep® Compass; Dodge dealers getting a first-hand look and drive of the 2011 Dodge Durango; Dodge's Ralph Gilles at the Automotive News World...



January 17, 2011

Chrysler Group 'Walks the Walk' in Diversity

Chrysler Group was one of six primary sponsors during the Inforum Auto Show Breakfast Thursday morning at the Detroit Marriott, Renaissance Center, Detroit.

 

Inforum, founded in 1962, is a leading advocate of training and development of future women business leaders....



January 21, 2011

NAIAS Report: Fiat North America Detroit Debut

The 2011 North American International Auto Show marks the debut of Fiat North America to the Detroit auto show. During NAIAS -- which runs through Sunday -- there are seven Fiat 500 vehicles at the Chrysler Group exhibit.

 

In this...



January 21, 2011

Under the Pentastar: Jan. 21, 2011

It's been week of big events and announcements at the Chrysler Group. Our Betty Carrier-Newman recaps the week...Under the Pentastar:

 

  • Chrysler 200 Convertible images
  • Production celebration at Windsor (Ont.) Assembly Plant, home of the 2011 Chrysler Town & County and Dodge Grand Caravan minivans
  • U.S....


January 28, 2011

Under the Pentastar: Jan. 28, 2011

It's been a week of "fun and games" at Chrysler Group -- as you'll see when Betty Carrier Newman recaps the details Under the Pentastar:



February 6, 2011

Under the Pentastar: Feb. 4, 2011



February 11, 2011

Under the Pentastar: Feb. 11, 2011

It's been a super week at Chrysler Group, and our own Ed Garsten recaps it all...only Under the Pentastar:

 

  • Chrysler Brand's "Imported From Detroit" commercial & response
  • Chicago Auto...


February 18, 2011

Under the Pentastar: Feb. 18, 2011



February 25, 2011

Under the Pentastar: Feb. 25, 2011

It's been a week of celebrating at Chrysler Group -- from awards to creativity to increased sales -- and our own Betty Carrier Newman has it all Under the Pentastar:

 



March 4, 2011

Under the Pentastar: March 4, 2011

Every brand gets into the act as our own Betty Carrier-Newman wraps up the week's highlights Under the Pentastar:

  • February 2011 sales surge
  • Jeep® brand at the Geneva International Motor Show
  • New Jeep Compass TV spot -- called Bloodline
  • Dodge helps Pinckney, Mich., high...


March 8, 2011

Fiat Freshening Up the Air: Leads Europe for Low CO2 Emissions

There's something in the air. 

 

Or rather, there's less of something in the air. There's less carbon dioxide (CO2) to be exact in the European air and there will be less of it in...



March 9, 2011

Chrysler Group Response to #MotorCity Tweet

This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS...



March 11, 2011

Get Your Imported from Detroit Gear –- and help Detroit Charities

 

 

 

 

 

 

 

 

 

 

 

 

 

Chrysler Brand’s Imported from Detroit gear, inspired by the two-minute, Super Bowl TV commercial for the Chrysler 200, is...



March 12, 2011

Under the Pentastar: March 12, 2011

It's been a week of unveilings for various operations of Chrysler Group, and our own Ed Garsten gives you the scoop Under the Pentastar:

  • Ram Trucks showcase at NTEA World Truck Show
  • Fiat production celebration and delivery of one of the first 2012 Fiat...


March 23, 2011

Car Care Tip: A Peak at Proper Tire Pressure

Temperature changes and cold weather in particular, along with ordinary driving can impact your vehicle's tire pressure.

 

In the below video, Chrysler Group gives an overview of how those changes impact tire pressure, and how to use your vehicle's systems...



April 7, 2011

Chrysler Brand...Coming Soon to a Mall Near You

Want a $15 gift card and the chance to be in a future Chrysler brand commercial?

 

Then head to the mall!

 

The Chrysler brand is taking its vehicles directly to consumers in an effort to generate awareness...



April 8, 2011

Under the Pentastar: April 8, 2011

As we wrap up the first full week of April, catch the highlights from Chrysler Group....only Under the Pentastar:

  • 2011 Moab Easter Jeep Safari vehicle preview
  • Ram 1500 Express debuts at Dallas Auto Show
  • 2011 Jeep Grand Cherokee named Northwest 2011 SUV of the Year
  • ...


April 11, 2011

Media Advisory: Strategic Partnership & NY Auto Show Vehicles

If you're a member of the media -- traditional, offline, online, social, digital, mobile, broadcast, etc. -- Chrysler Group's Mopar® brand invites you to a noteworthy announcement Wednesday morning:

 

  • Chrysler Group will announce...


April 12, 2011

Read on the 'net: A Look at Others' Take on Chrysler, Jeep, Dodge, Ram and Fiat

It's spring -- and naturally, that means it's car-shopping time. Okay, maybe not for you but for someone. Whether you really are in the market for a new vehicle or just interested in some first-hand impressions of some of the new...



April 14, 2011

NY Auto Show: Chrysler, Jeep, Fiat to Live Webcast Reveals

If you can make it to the New York Auto Show for media days, great! We hope to see you in and around the Chrysler Group exhibit.

 

If you can't but still want to...



April 15, 2011

Under the Pentastar: April 15, 2011

Whew! It's been a busy week at Chrysler Group....and our own Ed Garsten wraps it up for you Under the Pentastar:

  • New strategic agreement between Mopar®, Magneti Merelli and Shell Lubricants
  • Dodge Avenger Rally Car
  • Mopar '11 Charger,
  • Ward's interior awards for 2011 Jeep® Grand Cherokee Overland Summit...


April 22, 2011

Under the Pentastar: April 22, 2011

Recorded "Live from New York"....it's a recap of Chrysler Group activities from the New York International Auto Show and it's all Under the Pentastar:

 

  • Jeep® Brand: Featuring the 2012 Jeep Grand Cherokee SRT8® and the 2011 Jeep Wranger Unlimited Mojave
  • Chrysler Brand: Featuring...


April 25, 2011

Chrysler Group to Webcast First Quarter Financial Results Monday

Chrysler Group will host an analyst webcast and conference call Monday, May 2, 2011, at 10 a.m. ET / 3 p.m. UK/ 4 p.m. CET to review and discuss its preliminary first quarter 2011 financial results.

...


May 3, 2011

FIAT, Dodge Take Honors at 2011 TAWA Spring Roundup

After Ram Truck and Jeep® Brands' big honors last fall from the Texas Automotive Writers Association, Dodge and FIAT brands held their owin in the 2011 TAWA Spring Roundup.


Earlier today, TAWA finished its annual Spring Roundup, and announced award...



May 6, 2011

Under the Pentastar: May 6, 2011

It's been a pretty good week of profits, sales, awards and concepts at Chrysler Group. Our very own Ed Garsten wraps it all up Under the Pentastar.



May 11, 2011

Tennessee Man Wins 'Big Boss' Ram Pickup in ProPickup Contest

 

Thomas Ferguson may be "just" the vice president of public relations at Titan Mining Reclamation, Knoxville, Tenn., but he drives the "Big Boss" now.

 

At first, Ferguson thought the phone calls and emails asking...



May 13, 2011

Under the Pentastar: May 13, 2011

Any Friday the 13th demons are swept away today to make room for the Chrysler Group highlights of the week...Under the Pentastar:

 



May 16, 2011

Getting A Hands-On Look At 2012 Ram Chassis Cabs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you're going to review a truck, you can't very well do it without experiencing it first-hand.

 

And, that's what select...



May 18, 2011

Fiat's TwinAir Engine Earns 4 International Engine of Year 2011 Awards

Fiat SpA recently collected four awards in the “International Engine of the Year 2011” competition for it’s TwinAir engine (image at right) platform, developed by Fiat Powertrain.


The jury, which consisted of 76 journalists...



May 19, 2011

Go Ahead: CompareChrysler.com. We Dare You

Chrysler Brand definitely made an in-your-face statement during Super Bowl XLV with its two-minute, Imported From Detroit TV commercial, featuring Detroit native, Eminem.

 

Chrysler Brand is not backing off from that approach by daring you to CompareChrysler.com.

 



May 27, 2011

Under the Pentastar: May 27, 2011

It's been a historical  week in the life of Chrysler Group LLC, as well as for FIAT Brand North America. If you missed any of the week's news, our own Betty Newman catches you up...Under the Pentastar.

  • Chrysler Group LLC pays off...


May 30, 2011

Hubinette, MacCachren, Dougas Fly to First at Traxxas TORC at RedBud

Samuel Hubinette (above) had a high-flying good time as he raced to back-to-back victories during Memorial Day Weekend at the first stop of the 2011 Traxxas TORC season at RedBud MX in Buchanan, Mich.

...


June 2, 2011

An Inside Look...at the New Chrysler, Jeep®, Dodge, Ram Interiors

Chrysler Group paid a lot of attention to improving the interiors of its 2011 lineup. That attention to detail has paid off in automotive reviews and by industry experts. In fact, Chrysler Group is only one of two automotive manufacturers to...



June 2, 2011

Times Running Out to Enter for Chance on a Mopar® MoVenture

Chrysler Group's Mopar® Brand wants to send you on an adventure...a MoVenture to be exact.

 

Mopar is looking for 10 teams to go on a seven-day combination road rally and scavenger hunt, July 15-22, 2011. The MoVenture will take the...



June 5, 2011

Dr. Dre Featured in 2012 Chrysler 300S Commercial

Sunday night, during the NBA Championship, Dr. Dre appeared in the commercial for the Beats™ by Dr. Dre™ sound system featured in the all-new 2012 Chrysler 300S.

 

In the Chrysler 300 commercial, “Good Things,”...



June 6, 2011

Auto Industry Trends: 2011 Sales

In the first of a multiple-part series, our Betty Carrier-Newman explores some current automotive industry trends and news with J.D. Power Auto Analyst Jeff Schuster.

 

In the video, Schuster talks about recent 2011 auto industry sales trends in the U.S., and the...



June 10, 2011

Under the Pentastar: June 10, 2011

The news never stops at Chrysler Group. It's been a week of a brand re-birth, major management moves, capturing checkered flags and other activities...all caught Under the Pentastar by our own Betty Carrier-Newman:



June 13, 2011

Auto Industry Trends: Small Car Market Will Continue to Grow; Minivan, Crossovers Stabilize

The small car segment will continue to grow, and even spawn new types of vehicles not currently on the roadways, while the minivan and mid-crossover segments will stabilize in the automotive marketplace.

 

Those are some of the predictions from J.D. Power &...



June 17, 2011

Under the Pentastar: June 17, 2011

It is never a dull week at Chrysler Group LLC with so many exciting and important events always occurring. This week started off with a celebration, as nearly 40,000 people gathered at the company headquarters for “Family Day” on Saturday to...



June 29, 2011

Auto Industry Trends: Vehicle Connectivity Trends

As more automotive manufacturers provide drivers with more electronic features and improved in-vehicle connectivity, expect to see a legislative effort to try to keep the roads safe from distracted driving.

 

That's the prediction from J.D. Power & Associates' Executive Director of...



July 1, 2011

Under the Pentastar: July 1, 2011

It sure was a sparkling week for Chrysler Group...and our own Pete Misiak collects the accolades Under the Pentastar:

  • Ram Truck and Jeep lead the way for June U.S. sales
  • Multiple awards for Chrysler Brand's Super Bowl Born of Fire TV ad at the...


July 8, 2011

Under the Pentastar: July 8, 2011

Chrysler Group is reaching for the top everyday -- and it's getting noticed. Catch Ashley Fournier's recap of the week's top news...Under the Pentastar:



July 12, 2011

Free Software Update Available for Uconnect 8.4

If you have a 2011 Chrysler 300, Dodge Journey or Dodge Charger with Uconnect™ Touch 8.4N (sales code RB5) or Uconnect Touch 8.4 (sales code RE2) your radio maybe eligible for a FREE software upgrade.

 

This upgrade gives owners and riders the...



August 5, 2011

Under the Pentastar: Aug. 5, 2011

There's no summer slowdown at Chrysler Group with a showroom full of news and events. Our own Ed Garsten recaps it all Under the Pentastar:

  • July 2011 sales
  • Chrysler 200 TV commercial Born of Fire earns an Emmy nomination
  • Ad and marketing campaign for Fiat 500
  • Ad campaign...


August 9, 2011

Keselowski Overcomes Broken Ankle to Capture Second NASCAR Victory of 2011

Rochester Hills, Mich., native Brad Keselowski earned his second victory of the season Sunday -- on a broken ankle no less -- at the Good Sam RV Insurance 500, Pocono Raceway.

 

The Penske Racing team scored a 1-3 punch at...



August 13, 2011

Under the Pentastar: Aug. 12, 2011

Betty Carrier-Newman talks new vehicle incentives, Toledo Assembly complex, back-to-school honor for the Fiat 500, Chrysler Canada Family Day and a look back at last weekend NASCAR's Dodge boys...all waiting for you Under the Pentastar.

 

 

 

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August 14, 2011

Chrysler Gives Away 200 During 'The Dark Knight Rises' Pittsburgh Filming

The life of a Hollywood movie extra is glamorous. The hob-knobbing. The food. The wardrobes. The exotic locations.  The big pay.

 

Okay, so maybe not.

 

More likely than not, extras work hours upon hours a day for...



August 19, 2011

Under the Pentastar: Aug. 19, 2011

Fashion, culture, outdoor adventure and hard-fought racing...you get it all from Chrysler Group Under the Pentastar:

 

  • Simply More by FIAT premeire at Times Square in New York City
  • FIAT and Gucci to officially debut at New York Fashion Week
  • Members of the Professional Outdoor Media...


August 19, 2011

Dodge Durango Fans Visit JNAP

 

 

 

 

As part of Chrysler Group's Woodward Dream Cruise festivities, Dodge invited members of the Dodge Durango Owners' Clubs from various states to the home of the current Dodge Durango --...



August 30, 2011

Keselowski Continues Hot Streak on Sprint Cup Circuit

Brad Keselowski and his No. 2 Miller Lite Dodge Charger are some kind of hot.

 

Four weeks ago, he was 21st in the Sprint Cup standings. Today, he is 11th and quickly gaining on a top-10 standing after his second win...



September 16, 2011

Under the Pentastar: Sept. 16, 2011

From the Western U.S. to Frankfurt, Germany -- with stops in the Motor City and NYC -- Chrysler Group is firing on all cylinders this week. Our own Ed Garsten pulls it together in this week's Under the Pentastar:

 

...


September 23, 2011

Under the Pentastar: Sept. 23, 2011

It's the first day of Fall but things are still hot at Chrysler Group. Pete Misiak takes a look back at all the happenings this week...Under the Pentastar:

 



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