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Articles written by Ed Garsten:
September 21, 2007
Ed Garsten manages electronic media communications for
Chrysler.

I was asked to be a guest on Autoline Detroit for a
segment on blogging.
Any of us who have been lucky enough to be chosen...
February 27, 2008
St. Louis Assembly Plant: From Paint to Power
Ed Garsten reports from the Chrysler St. Louis Assembly Plant about an amazing, innovative way that the company is getting green energy from recycled paint materials. Check out the video below to see another way that Chrysler is committed to going green.
...May 19, 2008
"Let's Refuel America" Refueled For Another Month

We promised we'd listen to you and you've made your voices heard loud and clear--both customers and dealers have asked us to extend our "Let"s Refuel America" $2.99 per gallon fuel guarantee, and so that's just what...
May 20, 2008
Technology and Design Working Together
June 10, 2008
Friday the 13th-The Driving Fantasy
Friday the 13th isn't so unlucky afterall. That's the first of a two-day "Let's Refuel America Family Fun Extravaganza," where you can drive most of our vehicles, grab some food, and entertain the kids all in one place.
That place is the Chrysler...
June 16, 2008
The Chairman Lays it Out Straight

What's next for Chrysler? How will the market shift toward smaller, more fuel efficient vehicles affect the company? What are Chrysler's new product initiatives? That's some of the territory Chrysler Chairman and CEO Robert Nardelli discussed last...
June 24, 2008
Less than 100 days to go until the marketing launch of the all-new 2009 Dodge Ram, the best pickup truck in the history of Chrysler. A marching band and cheerleading squad from local high schools visited...
July 3, 2008
Hood-Mounted Military Mural Donation
Army Specialist Michael Gallagher will be riding with memories of his fallen comrades close at hand. On July 1st, at Fort Lewis, Wash., in front of 4,000 soldiers, Gallagher was presented with an all-new custom-painted 2008...
July 11, 2008
Under the Pentastar-Summer Recap Edition
Since going under private ownership with Cerberus Capital Management last August, changes at Chrysler have been fast, furious and fascinating. In this special summer recap edition of Under the Pentastar, we look back at the highlights.
July 14, 2008
How can a guy named Lucky Chance be so snakebit, and how is his misery connected with putting a 2008 Dodge Challenger in one of your garages?

Chance is an undercover DEA agent. Framed for a crime...
August 1, 2008
Here's the hot setup: 99 degree heat under a searing San Antonio sun, 90 percent post-hurricane humidity, acres of white-hot blacktop and more than 400 south Texans game enough to shrug it all off...
August 12, 2008
09 Dream Cruiser is Two-Tone Elegance
Even before the hot rods, cool mods and classic cars roar down Detroit's storied Woodward Avenue for the annual Dream Cruise, Chrysler jump started the action as it traditionally does--with the unveiling of a special...
August 21, 2008

(L to R: Jim Press, Paul W. Smith, Bob Nardelli, Tom LaSorda)
Chrysler's top three executives painted an optimistic, but realistic picture of the company's future during a wide ranging interview this morning (8/21/08) with WJR, Detroit radio host...
August 21, 2008
Hey, let's put on a show! That's what several hundred Chrysler employees and retirees have done each year for the last decade or so. It's called Wild Wheels at Work. Folks from the above two categories...
September 5, 2008
One Number That Adds Up to Improved Quality
How can one number add up to anything? It can if it signifies growing quality improvements.
Take, for instance, the number 29. That's the percentage of decline in warranty claims for Chrysler LLC vehicles since February. Chrysler...
September 9, 2008
Watch the 2009 Ram Launch Live

The all-new 2009 Dodge Ram pickup begins rolling off the assembly line this week and we'd like you to be part of our Job 1 celebration. It's this Friday, Sept. 12, at 11am Eastern Time. You can view the...
September 19, 2008
Rams and Bucks to Battle Ike's Aftermath

Houston Mayor Pro Tem Adrian Garcia (in the bed of the truck)
and Texas State Rep. Dr. Alma Allen got into the spirit of the
relief effort and helped load the Dodge Ram pickups.
Working to make...
September 19, 2008
Last week we celebrated the manufacturing launch of the all new 2009 Dodge Ram pickup. Today, Detroit-area dealers celebrated the highly anticipated 09 Ram by driving about 120 of 'em out of the Warren Truck...
October 7, 2008
Revealed: Chrysler Sales Boost
The old saying that "the numbers never lie" isn't necessarily the entire truth. Sometimes a little extra effort, a dash of reflection, and a dollop of context, results in the numbers revealing a much tastier message. Indeed, respected automotive journalist John McElroy took the time to look...
October 13, 2008
Designers Assemble to Assemble the Ram

Ralph Gilles tries his hand at hanging a door on the 2009 Dodge Ram
Chrysler Design chief Ralph Gilles took 8 members of his team on a field trip Monday, to find out first-hand what it's like to...
October 23, 2008
Under the Pentastar: Oct. 28, 2008
This week's edition looks back at big wins for the 2009 Dodge Ram at the Texas Truck Rodeo, production actions, strong showings for two Chrysler vehicles in the Consumer Reports quality ratings and a prestigious...
October 27, 2008

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October 28, 2008

That title confuse you? Brilha is Portuguese for "dazzles" and that's what the new Dodge Trazo C1.8 did today at the Sao Paulo Motor Show.
The Trazo C1.8 is the first sedan for Dodge in the key Latin American...
November 4, 2008
Silver Anniversary for Minivans
When Chrysler unveiled the first minivan in 1983, millions of families suddenly had a more fun, functional choice for carting around the kids and all their stuff.
25 years and 12 million minivans later, Chrysler still...
November 7, 2008
Under the Pentastar: Nov. 7, 2008
In this week’s “Under the Pentastar”, Mopar shows its stuff at SEMA, fuel efficiency gains, minivan silver anniversary and October vehicle sales.
November 13, 2008
Straight Talk About Assistance
You've no doubt read or heard a lot about moves by the U.S. auto industry's to seek assistance from the federal government. If you have any questions or doubts about why it's so important to contact...
November 17, 2008
Drag! Dodge EV vs. Dodge Challenger
Gas or electric? Which one can haul...um...oats quicker? While not on the order of the chicken/egg conundrum, it's a valid query.
So, while showing off Chrysler's three electric vehicles to the west coast media last Friday, ENVI head...
November 19, 2008
In the hotbed of the environmental movement, Southern California reporters had their first chance to drive the electric Dodge EV, Chrysler EV and Jeep EV during a media program at Pasadena, Calif.'s Rose Bowl last week....
November 23, 2008
A week before the LA Auto Show opened its doors to the public, car enthusiasts got a sneak peek at the hot all-electric Dodge EV. It was at the weekly Cars and Coffee gathering in...
November 27, 2008
ENVI Vehicles-A Stop at a SoCal Dealership
Chrysler has promised to put at least one electric vehicle into production by 2010. Could it be the sporty Dodge EV, rugged Jeep EV or Chrysler EV minivan? Don't know. But when we dropped all...
December 4, 2008
Chrysler Shows ENVI Electric Vehicles in Washington
Chrysler brought its ENVI electric vehicles to Washington DC to demonstrate its commitment to green technology and the fact that it is developing vehicles with new, responsible technology. The vehicles were parked outside the Russell Senate...
January 10, 2009
Live Webcast from Detroit Auto Show

Get right in there with the thousands of reporters attending media previews at the North American International Auto Show in Detroit.
You can view a live webcast of Chrysler's news conference this Sunday, Jan. 11 at Noon Eastern Time. ...
January 13, 2009
Chrysler Boss Tells National Audience We're in it for "Long Haul"
They called it the National Automotive...
January 15, 2009
Readers Rate Chrysler Town & Country Best Family Hauler

For the fourth straight year theChrysler Town & Country minivan won the nod from a panel of 100 Detroit News reader-judges at the North American International Auto Show in Detroit.

“With more than...
January 17, 2009
Bob Nardelli Radio Chat at Charity Preview
Chrysler Chairman and CEO Bob Nardelli joined 7,000 other Detroit-area folks in helping to raise more than $2.6 million for children's charities at the North American International Auto Show Charity Preview on Friday night.
Nardelli took time...
January 31, 2009
Smooth Journey Causes Customer to Cross Over
Thought we'd share a letter Chrysler Chairman and CEO Bob Nardelli received recently from a satisfied customer. His name is Marty Rothchild from Florida. He hadn't purchased a vehicle built by an American automaker in 26 years and decided he would...
February 3, 2009
Chrysler Descends on DC with EVs
Chrysler descended on the Washington Auto Show in the nation's capitol Tuesday (Feb. 3, 2009) with its fleet of electric vehicles developed by the company's ENVI. Any doubt the company is serious about putting consumers...
February 16, 2009
Don't believe all that talk about Chrysler being dead in the water. This 3:56 video produced by Chrysler Corporate Communications makes the case for confidence that the company is making all the right moves towards...
February 17, 2009
An Explanation From the Chairman
Did you know it would cost each taxpayer a lot less money if Chrysler receives additional financial assistance from the Federal government than if it didn't?
Chrysler Chairman and CEO Bob Nardelli explained that, and other key...
March 6, 2009
Under the Pentastar March 6, 2009
We're number two, and that's progress, Challenger outmuscles a competitor and an opportunity to put a HEMI under the hood....for free. Those are among the top stories in this week's edition of "Under the Pentastar."
March 9, 2009
Busch Burns Atlanta Competition

Driving his No. 2 Penske Dodge, Kurt Busch burned up the Atlanta Motor Speedway on Sunday, winning the Kobalt Tools 500.
"This car was unbelievable," Busch said after the race. "I gotta thank Dodge. If that doesn’t inspire anybody...
March 19, 2009
The proposed partnership with Fiat will preserve and create thousands of jobs and give consumers in the United States and elsewhere more choices of fuel-efficient vehicles. Those are some of the reasons why Fiat works...
March 24, 2009
Patriot Saluted in Roof Strength Tests

Only four of the 12 small SUVs tested for roof strength by the Insurance Institute for Highway Safety earned the "good" or top rating and the Jeep® Patriot was one of them. It's the first time...
April 1, 2009
For the first time since last September, Chrysler LLC vehicle sales hit the 100,000 unit mark last month. Total sales in March were 101,001 units.
Highlights:
Dodge Ram sales up 34 percent compared with February, 2009.
Jeep®Wrangler sales up 16 percent from March, 2008.
Dodge Journey sales...
April 6, 2009
Battery Supplier for ENVI Vehicles Named

Chrysler announced today it's signed an agreement with A123Systems for it to produce batteries that will power Chrysler, Dodge and Jeep® electric vehicles, developed by our ENVI unit.
The Nanophosphate LIthium ion prismatic battery cells will be...
April 6, 2009
Ram and Challenger Win Rocky Mountain High-Fives

The Rocky Mountain Automotive Press Association put a couple of Dodge vehicles at the summit of their "...of the year" voting.
The 2009 Dodge Challenger was named "Car of the Year" by auto scribes...
May 1, 2009
Court Approves Worker Pay, Warranty Backing
Chrysler LLC announced today that the U.S. Bankruptcy Court has granted the relief the company requested in a series of court filings known as “First-day motions.” The orders issued by the court will help the company continue to operate its business...
May 8, 2009
Under the Pentastar May 8, 2009
In this week's episode of "Under the Pentastar," we recap news of moves to form a new company, put cash in consumers' pockets and saying goodbye to Tom LaSorda.
May 15, 2009

There are a million questions surrounding Chrysler's decision to reduce the number of its dealers. Vice Chairman and President Jim Press tried to answer some of those questions during a live interview Friday with WWJ, Detroit anchors...
May 15, 2009
Under the Pentastar May 15, 2009
This week's edition includes most recommended vehicles, "Faces Not Numbers" banner unveiled, new preferred lender, and lining up dealers and suppliers.
May 20, 2009
Story Behind Dealer Downsizing
Steven Landry, Chrysler LLC Executive Vice President, North American Sales and Marketing, Service and Parts, answers some of the questions about Chrysler dealers following the announcement last week to reduce the size of the dealer body.
June 1, 2009
Judge Green Lights New Chrysler Era
Chrysler LLC today announced that the U.S. Bankruptcy Court, Southern District of New York, has approved its request to sell substantially all of its operations to Chrysler Group LLC, the new company formed in alliance with Fiat SpA.
“With this approval, the...
June 2, 2009
It's all on the table starting today, June 2nd--zero percent financing, customer cash, loyalty cash, credit union bonus cash.
Here's the deal:
Zero percent financing for 60 months through GMAC Financial Services on select 2009 model vehicles, or up to $4,000 Consumer Cash...
June 9, 2009
The U.S. Supreme Court cleared the way for Chrysler's sale to Fiat late Tuesday. Click here for the full story.
June 19, 2009
Under the Pentastar June 19, 2009
In this week's edition of "Under the Pentastar" we wrap the week's events including the announcement of 7 plants reopening, an award for the Jeep® Wrangler and a charity car show at the Walter P....
June 22, 2009

Questions about the co-called "Cash for Clunkers" program? There's a new website with plenty of information we know you'll find useful. Just click here to get to www.cars.gov.
June 29, 2009
For the first time since the beginning of May, vehicles were rolling down the assembly lines at 7 Chrysler plants. For a look at the first day back at Warren (Mich) Truck Assembly, one of...
July 2, 2009
Yamaha Riders Handle HEMI Challenger
MotoGP Fiat Yamaha Team riders former World Champion Valentino Rossi (right) and Jorge Lorenzo (left) switched gears to the 425-horsepower 6.1-liter HEMI engine of the Dodge Challenger SRT8 as they prepare for the MotoGP Red Bull U.S....
July 5, 2009
New Chrysler Group LLC Board is Complete
Formation of Chrysler Group LLC Board Is Completed
Nine-Member Board Brings Wide-Ranging Experience and Skills to
Board’s Mission to Advance Chrysler’s Future
Viability
Auburn Hills, Mich., Jul 5, 2009 -
Chrysler Group LLC announced the appointment of additional members to its...
July 6, 2009
Under the Pentastar: July 6, 2009
This week's Under the Pentastar includes new sales incentives,
June sales results, another award for the Dodge Ram, and plants
reopen.
July 27, 2009
Back to Work at Chrysler Jefferson North Plant in Detroit
They're back to work making Jeep Grand Cherokees and Jeep Commanders at the Jefferson North Assembly Plant in Detroit today. We were there with our video camera as workers came streaming through the turnstiles at the...
July 31, 2009
Good news for
the many fans of the PT Cruiser...production of the Chrysler PT
Cruiser will continue. The Chrysler Group Toluca (Mexico) Assembly
Plant—the exclusive home of Chrysler PT Cruiser—will
continue to build the quality-proven, versatility...
August 28, 2009
Under the Pentastar - August 28, 2009
This week's top stories Under the Pentastar include: The 2010 Chrysler Sebring and Dodge Avenger receive Top Safety Picks, Dodge Journey ad campaign receives Effie Award, a liability update with Mike Palese, and Chrysler Group...
September 16, 2009
Chrysler Returns to Leasing, Plus More
Good news. After a little more than a year, Chrysler Group LLC is happy to once, again, offer a leasing option.
Chrysler today announced it will offer a leasing option for U.S. customers on all 2010 model year Chrysler, Jeep® and...
September 17, 2009
Under the Pentastar - September 18, 2009
The top stories from Chrysler Group LLC for the week of September 18, 2009 include: Chrysler Group LLC at the Frankfurt Motor Show, leasing is back, hordes of Vipers invade Niagara and the 2009...
September 25, 2009
Under the Pentastar - September 25, 2009
Owners' manuals go digital, a 2010 vehicle paint palette with passion and a thumbs up to Chrysler from Working Mothers Magazine are among the top stories in this week's edition of "Under the Pentastar."
...October 6, 2009
Even if you don't live in the great U.S. Southwest, the gang out there is fun to follow on Twitter. Our Southwest Business Center is running three Twitter channels:
@chryslersw
@dodgesouthwest
@jeepsouthwest
The region covers Texas, Oklahoma, New Mexico, Tennessee, Arkansas, Louisiana and Mississippi.
They've...
October 16, 2009
Jeep Thrills For Italian Figure Skating Queen

Photo by John Gilhooley
Italian figure skater Carolina Kostner is training these days in El Segundo, Calif. Kostner was the 2007 & 2008 European Champion, 2008 World silver medallist, bronze medallist at 2005 Worlds and 2003 Junior Worlds,...
November 3, 2009
Webcast-Chrysler Group LLC 2010-2014 Business Plan
The rollout of Chrysler Group LLC's 2010-2014 Business Plan will be available through a live audio webcast on Wednesday, November 4th starting at 11 a.m. EST until approximately 6 p.m EST at this link. Audio from the business meeting at Chrysler...
November 5, 2009
While no video was permitted during the daylong rollout of the Chrysler Group LLC 2010-2014 Business Plan, our cameras were rolling as President and CEO Sergio Marchionne strolled over to the media room afterwards to take questions from reporters.
Here's that news conference...






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