Chrysler Pentastar

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Mike Ellis
Editorial Director - Online Media

Articles written by Mike Ellis:

March 4, 2008

Through Six Countries - On One Tank of Fuel

How far will one tank of fuel take you? Fuel economy enthusiasts John and Helen Taylor set off to find out.

Driving standard production model Jeep Compass and Jeep Patriot SUVs, each equipped with 2.0 liter turbo...



March 14, 2008

Under the Pentastar: NASCAR Drivers Visit Chrysler

NASCAR’s Kurt Busch, driver of the No. 2 Dodge Charger, took home keys to the 25,000th Viper, while Daytona 500 winner Ryan Newman helped celebrate his victory with Chrysler employees. Those are just two of the highlights you’ll see in this...



March 19, 2008

Montoya Tracks the New Dodge Caliber SRT4


He’s a fresh face to many American NASCAR fans, but former Formula 1 driver Juan Pablo Montoya is well known in Europe. So it was only natural that the Montoya, who drives the No. 42...



March 19, 2008

Chrysler and New York -- a Historic Connection, a Future Vision

 

Chrysler and New York -- the connection is as old as the company itself.

In 1924, Walter P. Chrysler showed his first car, the Chrysler Six, at the Hotel Commodore in New York, because he was denied...



March 26, 2008

LX Spring Fling - One Love That Lasts

It says something good when people spend thousands of dollars to customize their car. It says more when hundreds of those enthusiasts gather in California, the center of the car culture universe.

Rich Truesdell of AutomotiveTraveler.com...



March 28, 2008

Under the Pentastar: March 28, 2008

This week's Under the Pentastar video of news highlights, including honoring director Spike Lee, Moab Jeep Safari and remembering a design leader.



April 1, 2008

Remembering John Herlitz, Designer of the '70 Plymouth Barracuda and '71 Plymouth Roadrunner

Elwood Engel, the Chrysler design chief from 1961 to 1974, had a regular habit of walking through the design studio on the weekends to see how things were progressing. If Engel spied a design that disagreed...



April 3, 2008

Under the Pentastar: April 4, 2008

This week in "Under the Pentastar", significant stories include higher sales for compact vehicles, customized Chrysler 300C, and the Dodge SRT4 goes international.



April 8, 2008

Bringing Dreams to Life

With vehicles like the Chrysler Town & Country, Dodge Viper and the Jeep® Wrangler, Chrysler, as well as the HEMI® engine, has a strong heritage of innovation, performance and passion. But in some respects, Chrysler is...



April 9, 2008

A Tag Team Like No Other

What a tag team.

No doubt, the car you drive makes a statement. And in the world of professional wrestling, making a statement before climbing into the ring is critical - to stir up the crowd, excite fans and leave an unforgettable impression.



April 11, 2008

Under the Pentastar: April 11, 2008

This week in "Under the Pentastar": five stars for Journey, a CEO salute, listening to the customer, and other significant stories from Chrysler.



April 15, 2008

Connecting the Vehicle to the World

On the road no longer means out of touch. Chrysler is connecting the vehicle to the outside world, with a wide array of new, innovative and — in most cases — industry-first technologies, all designed to...



April 18, 2008

Under the Pentastar: April 18, 2008

This week's "Under the Pentastar" includes Dodge Journey drives for kids, a new partnership with Nissan, a GEM of a ballpark, higlights of the Society of Automotive Engineers 2008 World Congress.



April 21, 2008

Chrysler Helps Today Show's Al Roker Lend a Hand

Anyone who has watched TV in the last 30 years has seen a new car roll out to the Price is Right theme song, and people jump up and down in joy.

But when the folks on the receiving...



April 23, 2008

Thrill Ride: the Dodge Journey and the Water Slide


On a recent hot day in downtown Los Angeles, as people were hurriedly heading to the office, a crew went to work creating the world’s longest water slide down the middle of one busy street.

The...



April 25, 2008

Under the Pentastar: April 25, 2008

This week's "Under the Pentastar" stories include: DUB edition vehicles, Beijing auto show, Earth Day, Challenger auction, and support for U.S. troops.



April 28, 2008

Finally. Dr. Drift on Video


We’ve tried our best on this site to describe the amazing driving skills of Sam Hubinette, aka Dr. Drift. But words can’t do justice to the Crazy Swede’s drifting proficiency in his Mopar Dodge Charger...



April 29, 2008

Dealers Drive the Dodge Journey


Detroit area car dealers recently got together at the Walter P. Chrysler Museum in Auburn Hills, Mich. to check out the new Dodge Journey. The dealers took the new seven-passenger crossover for a test drive...



May 2, 2008

Under the Pentastar - Sold Out Challenger

This week's Under the Pentastar includes April sale results, sold-out 2008 Dodge Challenger SRT8, SRT ride and drive and the chairman on the airwaves.



May 2, 2008

White Dodge Challenger, Kowalski and Super Soul Ride Again

 The cult film Vanishing Point is a must-see for Mopar enthusiasts and lovers of Dodge muscle cars, so you can imagine how popular it is around here.

The film featured Kowalski on a desparate mission to...



May 5, 2008

Red Rock Safari - Jeep and Mopar Style

Each spring, thousands of Jeep® owners head for the mountains and sand dunes of eastern Utah for the annual Moab Jeep Safari. This year, Mopar® and the Mopar Underground team showcased their customized Jeep® vehicles and...



May 6, 2008

Stars Honor Chrysler Employees in U.S. Service

 Chrysler kicked off Military Appreciation Month on Monday, May 5 with a salute to Chrysler employees serving in the U.S. military by unveiling ceremonial Blue Stars Service Flat for each of the 45 in active duty....



May 8, 2008

Let's Refuel America


That groan at the gas pumps you hear is loud and clear: Americans want relief from high gas prices.

Earlier this year, Chrysler launched the automotive industry’s first online Customer Advisory Board to establish two-way dialogue...



May 9, 2008

Chrysler Blog Honored for Innovation in Communications


A real thrill for us here in Chrysler communications last night. 

The Chrysler LLC Communications team was honored last night with the Vanguard Award from Women in Communications of Detroit, Inc., at the organization's 70th anniversary Matrix Awards. The Vanguard Award...



May 9, 2008

Under the Pentastar - What's Making News May 9, 2008

This week's "Under the Pentastar", the weekly news roundup, includes "Let's Refuel America", honoring those who serve, and the Dodge Journey heads to Norway.



May 12, 2008

Super Jeep Returns


Coworkers were tired of hearing it: Dave Harris had the "World's Greatest Jeep."

His 1992 Jeep Cherokee Laredo would drive about seven hours, from Toronto to his hometown in Northern Ontario, on a single tank of...



May 13, 2008

In the Dodge Viper SRT10 on the Test Track

 Pete Misiak takes a ride in the 2008 Dodge Viper SRT10 on the Chrysler test track, and gets a closer look at the 2008 Dodge Challenger SRT8 and other SRT vehicles.



May 14, 2008

Ride the Train at the Detroit Zoo

Talk about a powertrain...some great engineering work here. The trains have been a popular attraction at the Detroit Zoo for decades. Now they've been refurbished, with the help of a $250,000 donation from the Chrysler Foundation. Board...



May 16, 2008

Under the Pentastar: What's Making News May 16, 2008

Stories in this week's Under the Pentastar include Presidential hopefuls, one big drive-away, a Bloomberg appearance, kudos for the Chrysler Town & Country minivan, and new life for the Detroit Zoo train.



May 19, 2008

An International Incident...Driving the Dodge Challenger SRT8

Everybody who drives a Dodge Challenger SRT8 has a story to tell. Here's one from Reid Bigland, President and CEO of Chrysler Canada. Bigland told about his experience driving the Challenger from Canada to the United...



May 27, 2008

Under the Pentastar: May 23, 2008

The $2.99 gas card, international sales and NASCAR racing are part of the weekly Under the Pentastar video.



May 27, 2008

Be On the Lookout For Lost Tiger, Eagle and Leopard


Missing: a 2-year old Tiger who loves raw meat. A 130-pound leopard who likes to pounce on strangers. An eagle with an 8-foot wingspan.

 

Those missing pets signs should grab some attention. That’s precisely...



May 28, 2008

Yes, It Can Fly

Need proof that the 2008 Dodge Challenger SRT8 can fly? Look no further...



May 28, 2008

World War II Jeep and $100,000 Donated to MacArthur Foundation

Chrysler wrapped up Military Appreciation Month with the donation of a fully-refurbished operational World War II Jeep ® and $100,000 to the General Douglas MacArthur Foundation in Norfolk, Va. Chrysler’s gifts promote the MacArthur Foundation’s 5 Star Campaign for...



May 29, 2008

Shoot for the Green, Win a Chrysler Aspen Hybrid

Golfing legend Annika Sorenstarn is stepping away from golf soon, but she could soon be driving away in a Chrysler Aspen Hybrid.

She and other LPGA golfers will have another reason to tee up for the green this weekend.

A hole-in-one in...



May 30, 2008

Under the Pentastar: May 30, 2008

This week's "Under the Pentastar" video news summary wraps up Military Appreciation Month with a visit to the MacArthur Foundation. Other highlights include back-to-back NASCAR victories, safety awards for the Chrysler and Dodge minivans.



June 2, 2008

Challenger Rolls Into Dealerships: Order Updates on Web

Each day, about 1,500 eager customers who ordered a 2008 Dodge Challenger SRT8 log in to check the status of their vehicle. They get updates as it’s being built.

Now, their wait is nearly over. That HEMI rumble on...



June 3, 2008

Comedian Jay Leno Adds Dodge Challenger SRT8 to Garage

No need to Jaywalk: Comedian Jay Leno has a new set of wheels. The host of The Tonight Show took delivery on Monday of his new 2008 Dodge Challenger SRT8. 

Leno’s black Challenger SRT8 will share garage space with...



June 6, 2008

Under the Pentastar: June 6, 2008

Carmen Electra, Snoop Dogg, Luke Wilson, David Spade and Rob Lowe were among the celebrities who took the new 2008 Dodge Challenger SRT8 for a spin at the Willow Springs track in California. Comedian Jay Leno...



June 13, 2008

Under the Pentastar: June 13, 2008

This week, "Under the Pentastar", stories include: International sales, Kasey Kahne wins again, 2009 Dodge Challenger pricing, Let’s Refuel America Family Fun Day and miracle child graduates.
 



June 17, 2008

Hear it from Jay Leno Himself

 

There’s a new love in Jay Leno’s life. The Tonight Show host finds something irrestible about his 1970 Dodge Challenger R/T. But he happily turned over the keys to the...



June 19, 2008

His Day Job - Driving the Dodge Viper

Some might say that Bill Iannello has a dream job. After all, he's driven upwords of thousands of Dodge Vipers.



June 20, 2008

Under the Pentastar: June 20, 2008

“Under the Pentastar” is a weekly video highlighting significant stories from Chrysler. This week’s edition includes pricing announced for the new hybrid SUVs, “Cruise Night” with NASCAR driver Kurt Busch, the Family Fun Extravaganza and Chrysler...



June 25, 2008

Kurt Busch Brings His Charger to Museum "Cruise Nights"

Among the many who brought their race cars and classic vehicles to the first “Cruise Nights” at the Walter P. Chrysler Museum was NASCAR driver Kurt Busch. He showed up with his No. 2 Miller Light...



June 26, 2008

What's New at Chrysler

The Voices of Chrysler blog is at Chrysler's Chelsea Proving Grounds today for the annual What's New at Chrysler event. Hundreds of reporters will be in Chelsea, Mich. today to drive the lineup of 2009 Chrysler,...



June 26, 2008

A Thrill Ride in the Challenger SRT8 at the Autocross

As soon as the What's New at Chrysler event opened, cameraman Paul Cirenese and I headed for the "black lake" asphalt area where an autocross course is set up to push performance vehicles like the Dodge...



June 26, 2008

Taking the Challenger from Concept to Reality

It was just over two years ago that the Dodge Challenger was a concept vehicle at the Detroit International Auto Show, a modern vision of the iconic 1970 muscle car. After hugely favorable response at the...



July 3, 2008

Sneak Peek at the Dodge Challenger Drag Race Package Car from Mopar

Some go fast, and others go faster.

Those others who want to race their Dodge Challenger SRT8 at the track have been eagerly awaiting the launch of the drag race package car from Mopar.

NHRA racers and racing fans have...



July 25, 2008

Under the Pentastar: July 25, 2008

"Under the Pentastar" is a summary of news stories at Chrysler over the past week. This week's edition includes the University of Michigan solar car testing at the Chrysler wind tunnel, some tough reductions, another KABOOM!...



July 28, 2008

Revealed - Dodge Challenger Drag Package by Mopar

Drag race fans are again chanting “Mopar”.

A few weeks ago, the blog brought you a sneak peek of the Dodge Challenger Drag Race Package Car. Now, we bring you a video of the car (actually two Challengers)...



July 31, 2008

Solar Power Meets Wind Force

 

Chrysler has had many racing vehicles tested at its top-notch wind tunnel, but never one like this. The University of Michigan brought “Continuum”, its solar-powered car that’s built and run by students, to the wind...



August 1, 2008

Under the Pentastar: Aug. 1, 2008

In this week's "Under the Pentastar" news video, see more about Chrysler's new retail strategy, the "Dodge Ram Challenge", Jeep Patriot least expensive SUV to own, and Four Wheeler magazine's best buys.



August 1, 2008

Shop Til You Drive


As the car-buying market makes a shift from leasing to retail purchasing, Chrysler LLC today announced that in August the Company will repackage its incentives to make purchasing a vehicle more affordable than ever.

The new...



August 7, 2008

Cutting the Ribbon on new Dodge Commercial Truck Center

Call him the Six Million Dollar Man, because $6 million is how much Tony Viviano has invested in the new Sterling Heights Dodge Commercial Center, one of the first dealerships devoted exclusively to serving commercial truck customers.

The 14,000-square...



August 8, 2008

Under the Pentastar: Aug. 8, 2008

This week's "Under the Pentastar" includes marking the first anniversary of private ownership; cutting the ribbon on a new commercial truck dealership; and a new CEO for Chrysler's GEM battery-electric car company.



August 11, 2008

Return of the Pink Panther

"Is that the factory color?"

The answer: yes.

When driving her Pink Panther 1971 Dodge Challenger Convertible, Denise Myers gets a lot of questions, and a lot of looks. And nobody seems to forget her or her car.

"Because of the color and...



August 11, 2008

Lil' Red Express Truck

The cruisers are already driving up and down Woodward Avenue, and the annual Woodward Dream Cruise is just days away. Chrysler will be there, and have some news to make later this week. In that spirit,...



August 13, 2008

Chrysler Makes Investment in Detroit, Future Vehicles


Good news for the city of Detroit and Chrysler workers. Chrysler Vice Chairman and President Tom LaSorda announced today that the company will invest $1.8 billion in new vehicle programs, and expand and upgrade the...



August 15, 2008

Under the Pentastar: August 14, 2008

In this week's "Under the Pentastar," stories include: a "dream" of a PT Cruiser unveiled, pricing announced on the 2009 Dodge Ram, a trio of Chrysler executives speak at the annual auto Management Briefing Seminars conference in Traverse City, Mich.

...


September 3, 2008

Jeep Was Always There


Tommy Nicchi of Niskayuna, N.Y., drove his beloved Jeep® Wrangler 299,374 miles over 10 years. As he said in the letter written to Chrysler (below), his Wrangler was there through his late teens and into...



September 4, 2008

From Florida to Kuwait, Dodge Charger Police Cars Hit the Streets


Back in the 1970s, just driving a racy Dodge was enough to get pulled over by the police. (As some of the Dodge ads at the time pointed out, including one memorable TV commercial with...



September 4, 2008

Viper SRT10 ACR the new King of the Ring


Auto manufacturers routinely bring their top vehicles to Germany’s Nurburgring track, considered the ultimate test of a car’s performance. 

Chrysler's SRT engineers, from the Street and Racing Technology (SRT) family of performance vehicles, did just that in...



September 4, 2008

Olympic Gold at end of long Journey

That was easier than driving to Brazil. Months after traveling all the way to Rio in a Dodge Journey for a rematch (in our fictitious ad), the U.S. Women’s National Soccer Team beat the Brazilians in...



September 9, 2008

Seeing America Behind Wheel of Challenger SRT8


While most of us spend all day toiling in a cubicle, or aching over an assembly line, three lucky guys get to explore America behind the wheel of a Dodge Challenger SRT8. 

Before sending in your...



September 11, 2008

A Voice From Texas Truck Country

Hayden Elder’s dealership is located deep in the heart of Texas pickup country, so he has a strong and knowledgeable opinion about the all-new 2009 Dodge Ram. After all, one out of every four trucks sold...



September 12, 2008

Ram Charges Off the Line

To cheers and applause, Chrysler celebrated the launch today of the all-new 2009 Dodge Ram. More than 1,000 people, including Chrysler officials, employees, the Governor of Michigan, and local politicians, crowded around the end of the assembly...



September 15, 2008

Under the Pentastar: Sept. 12, 2008

Stories in this week's "Under the Pentastar include: Dodge Ram manufacturing launch, minivan best fuel economy, Jim Press at the Automotive Press Association, congratulations to the US women’s soccer team and best place to work.
 

...


September 18, 2008

Never Back Down From a Challenge


Just watching this should put hair on your chest. 

In the spirit of red-blooded reality shows like “America’s Toughest Jobs” and “Ice Road Truckers”, Dodge has created a first-of-its-kind long-form reality competition called Dodge Ram Challenge...



September 19, 2008

Under the Pentastar: Sept. 19, 2008

Stories for this week's "Under the Pentastar" include: Dodge Ram marketing launch, Ram put through tests, Jeep “Urban Ranger” ad, new lifetime warranties for certified pre-owned vehicles and Matchmaker for minority suppliers.



September 19, 2008

"Highway Hop" - How the Ram Suspension Outclasses the Competition

To establish the all-new 2009 Dodge Ram 1500 as a game-changing vehicle, the Dodge brand turned to the independent vehicle testing and evaluation company, Automotive Marketing Consultants Inc. (AMCI), to test the new pickup truck in...



September 23, 2008

Chrysler Goes Electric - First Electric Vehicles on Roads Next Year


Like a bolt out of the blue, Chrysler unveiled today three production-intent electric-drive vehicles which, with a jolt of electricity, could give consumers a gas-free commute and help the environment.

Think about that next time you’re...



September 24, 2008

Unveiled Live on CNBC, Chrysler Electric Cars

It felt like an auto show on the front lawn at the Chrysler headquarters on Tuesday, as Chrysler unveiled three electric-drive vehicles live on CNBC, the financial news network. You can see the clip by clicking this...



September 25, 2008

New Ram Outraces Ford, Chevy Pickups

Better acceleration than the Ford F-150 and the Chevrolet Silverado. 

This is the second in a series of videos establishing how the all-new 2009 Dodge Ram 1500 as a game-changing vehicle. To back up that claim, the Dodge...



September 26, 2008

Lone Star Rises Over Texas

The Texas State Fair opens today, but we can't bring you a corny dog, the midway rides, the rodeo action or the Red River Rivalry football game.

But we can show you the unveiling at the fair of a...



September 29, 2008

The Boss goes on Michael Eisner Show

The boss is back on CNBC. Last week, Chrysler Chairman and CEO Bob Nardelli was on the financial news network, telling the world about three electric-drive vehicle prototypes that  demonstrate the commitment to future, green technology.

On Tuesday, Sept. 30,...



September 30, 2008

Ram Challenge - Better Road Acceleration

Whether merging onto a highway or passing on a country road, power and performance can bring peace of mind. That’s especially true when there’s another vehicle coming in the other direction. 

To establish the all-new 2009 Dodge Ram...



September 30, 2008

SPEEDtv Test Drives the Dodge Challenger

Our bad. With our big news last week on the new electric vehicle prototypes, we forgot to mention this little goodie - SPEEDtv ran a show called the Dodge Challenger Test Drive...



October 3, 2008

Under the Pentastar: Oct. 3, 2008

This week's "Under the Pentastar" travels to Dallas for the Lone Star Edition Dodge Ram pickup, to Paris for the auto show, and elsewhere to bring you some of the news highlights over the past few days.

...


October 6, 2008

Meet the Ram Challenge Teams

 

Here they are, the four teams that will compete in the Dodge Ram Challenge, a first-of-its-kind long-form reality competition. You’ll meet the Cowboys, Military, Contractors and Firemen teams here first – ahead of the broadcast debut tonight. 

The...



October 9, 2008

More Challenger Eye Candy

Have a look at the new 2009 Dodge Challenger SRT8, with a manual transmission, as it takes to the Englishtown, New Jersey Raceway.



October 10, 2008

Under the Pentastar: Oct. 10, 2008

Many Chrysler employees got their first look at the three electric-drive vehicle prototypes unveiled last month. A team of designers and engineers worked in secret for more than one-and-a-half years on the prototypes until they were shown to...



October 13, 2008

Along for the Ride

 

Michigan roads are notoriously bad – it’s sometimes hard to know where the road ends and the off-road begins. Great if you own a Jeep, but for some of it, swerving to avoid potholes and...



October 15, 2008

We Dare You to Carve a Better Pumpkin

 

This Halloween season, Jack O’Lantern has a new look. These Dodge stencils could have you out-carving the neighbors.

 

Choose from the Dodge Challenger or the Dodge Ram design below. Follow the links to print out a stencil...



October 16, 2008

More on Car Designers Assembling the Ram Pickup

We’ve got video now of Chrysler car designers working on the assembly line at the Warren (Mich.) Truck Assembly Plant, where they helped build the 2009 Dodge Ram pickup truck.

Chrysler Design Chief Ralph Gilles and eight other...



October 16, 2008

Polls Now Open for SEMA Vehicle Vote


Don’t wait for Tuesday, Nov. 4 to cast your vote. 

 

These seven vehicles created by the Mopar Underground design team will go on display on Election Day at the annual SEMA show, the ultimate gathering for motoring enthusiasts in Las...



October 22, 2008

Worth Saying Again

"The results speak for themselves."

But we'll go ahead and say it anyway. Vehicle testing company AMCI found that the all-new 2009 Dodge Ram bested the competition in a series of tests designed to show the most important...



October 28, 2008

Sensors See Where You Can't

 

Here’s one instance when by listening to customers, and making a few tweaks, Chrysler technicians were able to come up with another industry-exclusive feature on the minivans.
Steve Buckley, Senior Technical Specialist, explains in the...



October 31, 2008

Under the Pentastar: Oct. 31, 2008

In this week's "Under the Pentastar" roundup of stories, the Dodge EV electric vehicle makes an appearance on The Today Show; the Trazo C1.8 by Dodge debuts at the Sao Paolo Motor Show; and the Dodge...



November 6, 2008

"The Magic Wagon" Turns 25

Earlier this week we told you about the 25th anniversary of the launch of the Chrysler minivans, the segment-busting vehicles that put the family on wheels.

 

They began rolling off the assembly line on Nov. 2 1983....



November 10, 2008

Inside the Dodge Challenger Targa

Here’s a small taste of what’s it’s like to ride in a rally car – in this case the Dodge Challenger Targa, which completed the grueling Targa Newfoundland in September. The Challenger Targa, a full-blown competition...



November 12, 2008

Holiday Gift Idea - DVD System at No Charge on Select Vehicles


Thanksgiving is just a few weeks away, followed quickly by the holiday season, and families will soon be spending quality time with loved ones. 

 

Quality time – like when you’re hitting the road for a 10-hour...



November 14, 2008

Under the Pentastar: Nov. 14, 2008

 

This week's edition of Under the Pentastar features appeal to Congress, honors for Ram, recognition for Veterans, and over events at Chrysler.



November 21, 2008

Under the Pentastar: Nov. 21, 2008

This week Under the Pentastar, we have testimony before Congress for a temporary bridge loan; electric vehicles running in California; and a new partner for fuel-saving axles.



November 21, 2008

Car Dealers Key to Local Economies


While the focus in Washington this week was on the Detroit automakers, a group of auto dealers was in the nation’s capitol to remind Congress that the auto industry touches communities across the country. 

 

Those car...



December 2, 2008

Chrysler Employees Tell America Why They Should Care

Across America people have asked why the government should help the U.S. auto industry with a bridge loan.

So we put that question to Chrysler employees. After all, we thought that in all the coverage of the bridge...



December 3, 2008

Too Important to Fail


The failure of the U.S. automakers would create a domino effect that would impact businesses across the country, the leaders from the trucking and railroad industry said at a rally at Chrysler’s Toledo North Assembly Plant...



December 12, 2008

Under the Pentastar: Dec. 12, 2008

Stories in this week's edition of Under the Pentastar include five-star crash test rating for the Dodge Ram pickup; Hemi honored by Ward's; new health care initiative and federal loans face hurdles.



December 17, 2008

No Credit Crunch at Credit Unions - Auto Loans Available


Tough time to get an auto loan?

 

Not at credit unions. They’ve avoided the subprime mortgage meltdown and other risky investments that have crippled many segments of the financial services industry, said David Adams, President and Chief Executive Officer of...



December 19, 2008

Under the Pentastar: Dec. 19, 2008

This week's Under the Pentastar includes helping hand from U.S. government, Ram Challenge winner, buttons behind Big Three, and credit union discounts.



December 31, 2008

Diversity Groups Honor Chrysler with Numerous Awards


In tough times like these it's great to see some recognition for good work.

 

That's why we're proud to be the recipients of over 25 awards presented to Chrysler this year. The awards represent Chrysler's support and commitment to a...



January 11, 2009

Surprise - Chrysler Unveils 200C EV Concept

 

Nobody saw this coming. 

 

By this point, most automakers have already shared with the press what they plan to display at the North American International Auto Show. But Chrysler pulled out a surprise - the 200C EV...



January 11, 2009

An Inside Look at the 200C EV Interior

 

On the outside, the 200C EV Concept has the sculptured shape that's easy to fall in love with. But on the inside, there's enough around-the-corner technology to delight the geek in everyone. 

 

Get in the car...



January 11, 2009

Taking the Wraps Off the Chrysler EV Electric Vehicles

You didn't have to be one of the thousands of automotive reporters who braved six inches of snow to get to the Chrysler press conference at the Detroit auto show - we've got the highlights here....



January 13, 2009

Designing the 200C EV Concept

 

Imagine seeing the car you sketched actually built and roll onto center stage as the center attraction in an auto show. That's the trhill that Nick Malachowski experienced - he's the lead exterior designer of...



January 14, 2009

On the Show Floor with Bob and Jim

 

 Chrysler Chairman and Chief Executive Officer Bob Nardelli (in the video above) and Vice Chairman and President Jim Press (below) took time this week to speak with us from the floor of the North American...



January 14, 2009

Future of Vehicle Connectivity - in the 200C EV Concept

 

Beauty on the outside, brains on the inside. The interior of the Chrysler 200C EV concept has no buttons or switches - a touch-screen instrument panel features around-the-corner technology to connect your car to the outside world. 

...


January 16, 2009

Dodge Challenger Adds Nostalgic Edition

 


Dodge has a new member in its lineup, one that pays homage to the great Mopar editions of the past -- the all-new 2009 Dodge Challenger R/T Classic.

 

The 2009 Dodge Challenger R/T Classic recalls...



January 16, 2009

Under the Pentastar: Jan. 16, 2009

This week, Under the Pentastar goes to the North American International Auto Show in Detroit, recapping the Chrysler reveals at this year's event. In addition, Chrysler Financial makes financing available to consumers.



January 16, 2009

A Heartfelt Thanks



January 23, 2009

Under the Pentastar: Jan. 23, 2009

 

This week's Under the Pentastar includes the alliance with Fiat Group, the Polk loyalty awards and Chrysler Town & Country named best “Family Hauler”. 



February 5, 2009

Customers Speak Up at Detroit Auto Show

We talked to a handful of the more than 650,000 people who visited the 2009 North American International Auto Show in Detroit, many of whom stopped by the Chrysler stand. Some people said they came to see the five...



February 11, 2009

Chrysler Expands Dodge Ram Lineup

 

The Chicago Auto Show is always about Dodge trucks and this year is no exception. Today, Dodge unveiled the 2010 Dodge Ram Heavy Duty pickup, and for those who need more capability, the 2010 Dodge...



February 12, 2009

"The Future Ain't What it Used to Be"


Just two years ago, Chrysler Vice Chairman Jim Press spoke to the Economic Club of Chicago. At that time, Press was working for Toyota, and he said that the economy was in pretty good...



February 13, 2009

Under the Pentastar: Feb. 13, 2009

The Chicago Auto Show was the main event in a busy week of news Under the Pentastar.



February 20, 2009

Under the Pentastar: Feb. 20, 2009

 

In a special extended edition of the Under the Pentastar weekly news feature, we have highlights of the Viability Plan which was submitted to the U.S. Treasury this week.



February 23, 2009

Giving Kids a Place to Be a Kid


Children across the country now have more places to swing, slide and play. To make sure tomorrow’s generation grows into healthy and successful adults, it’s important as kids today that they get out and play. 

...


February 26, 2009

Chicago Show-Goers Do Good

 

 

No word if there was any Chicago deep dish pizzas, Polish sausages or a cheezebergers among the donations. But attendees to the Chicago Auto Show donated about 20,000 pounds of canned food to be given to...



March 10, 2009

Award-Winning Chrysler Engineer Overcomes Challenges

 

One reason to feel optimistic about the future of Chrysler is the many talented people who work here, who love the auto industry and believe in what they are doing. 

 

One of those people is Olabisi (Bisi)...



March 11, 2009

Quality Time with Doug Betts

Many readers of this blog have had questions and concerns about Chrysler quality. Improving quality has been one of the key missions of the company since Chrysler became an independent company in August, 2007.

 

To lead that effort, Chrysler brought...



March 20, 2009

Under the Pentastar: March 20, 2009

CNBC's visit to Chrysler headquarters in Auburn Hills, Mich. this week, five-star safety ratings and a top pick in quality are a few of the stories in this week's Under the Pentastar.



March 31, 2009

SoCal Shows Modern Mopar Muscle


With all the gloomy headlines about the auto industry in the newspapers, it was great to get out to sunny California over the weekend and see how hundreds of owners from around the country have customized...



April 3, 2009

LX Spring Festival

 

More from the fourth annual LX Spring Festival, held March 28 in Irvine, Calif. The event brought together hundreds of owners of modified Chrysler 300, Dodge Challenger, Dodge Magnum and Dodge Chargers.



April 19, 2009

Mopar and Mopar Underground Hit Moab Trails

 

The annual Moab Easter Jeep Safari is something like a SEMA show - but with moving Jeeps crawling over rocks and dusty trails, surrounded by spectacular scenary.

Mopar and the Mopar Underground design team took about a...



April 22, 2009

The Charge in the Mail


Just in time for Earth Day, Chrysler showed off four all-electric Town & Country minivan concept vehicles to the U.S. Postal Service, with the hope that mail delivery service across the country could soon be cleaner...



April 24, 2009

Come to the Chrysler Minivan Birthday Party


 

 

The Chrysler minivan turns 25 this year, and you can blow out virtual birthday candles, play the Minivan 25th Birthday Game, and perhaps even win a birthday present. 

 

The birthday party is over at http://www.minivan25.com/play.

...


April 24, 2009

Earth Day Ride in Dodge Circuit EV

 

On Earth Day this week we went for a ride through the streets of Detroit in the Dodge Circuit EV all-electric prototype with John Myers, Manufacturing Executive for the ENVI Group. 


We zipped through the city...



May 6, 2009

Helping Consumers with Bottom Line Price


As the new ads say, we're restructuring our business to become stronger, leaner and more competitive.

 

And, and we still have the best powertrain warranty in the industry, backed by the U.S. government.

 

Today, Chrysler announced new...



May 7, 2009

Air Mail - Chrysler Tests All-Electric Minivan in Wind Tunnel

We had winds blowing up to 75 miles per hour in the Chrysler wind tunnel during testing of the all-electric Chrysler Town & Country minivan. These models are part of a proposed fleet of mail delivery...



May 13, 2009

Dodge Nitro, Jeep Wrangler Among Most Recommended Vehicles


Who can give you a better opinion of a vehicle than current owners? Which is why automotive marketing research firm AutoPacific surveys car owners for their opinions about their purchases.

 

AutoPacific found that owners of the Jeep Wrangler and the...



May 13, 2009

Mopar Formula Drift Driver Samuel Hubinette

Team Mopar and two-time Formula Drift champion Samuel Hubinette started off the new drifting season with a strong podium finish in Long Beach, Calif. in April. We caught some of the action with some footage during...



May 13, 2009

"Faces Not Numbers" Banner Unveiled

Thousands of people around the country are impacted by the downturn in the auto industry. 

 

Detroit radio station WCSX 94.7 FM put faces on those numbers with their "Faces Not Numbers" campaign, inspired by the Bob Seger...



May 20, 2009

Jeep At The Movies

Just as Jeep was a key tool in winning World War II, so it will be in the future war against the machines. Or at least in the battle being played out in cineplexes when the summer...



May 27, 2009

Dodge Ram Accepts Interior Award



Chrysler accepted last week the award for “Interior of the Year” for the Dodge Ram pickup truck from Ward's. The Ram beat out competitors such as the Ford F-150, Toyota Tundra and Chevrolet Silverado in the...



June 3, 2009

BIG fan of the Dodge Power Wagon in Middle East

Dodge has some big, and I mean big, fans around the world. One is Sheikh Hamad bin Hamdan Al Nahyan in United Arab Emirates. He built a...



June 9, 2009

Nights at the Museum

 

The weather is warming up, the days are growing longer, which means cruising season has begun.


 

 

Cruise Nights are returning to the Walter P. Chrysler Museum, giving car enthusiasts the chance to open up...



June 15, 2009

Under the Pentastar: June 12, 2009

A historic week at Chrysler with the creation of a new company - Chrysler Group LLC - a new management team a new organizational structure, and a new alliance with Fiat. It's all in this week's...



June 22, 2009

Chrysler, Jeep and Dodge Brands Improve Quality in Study

J.D. Power and Associates released its benchmark study on initial vehicle quality today, and the Chrysler, Jeep and Dodge brands all showed improvement. In fact, the Chrysler Group improved faster than the industry as a whole.

 

“Even in the face of unprecedented...



June 29, 2009

Ram Ranked as Best Truck Ever (No Exaggeration)

 

The "best ever" - it's a trite phrase. But owners spoke up, and what they said indicates that Chrysler Group LLC is headed in the right direction.

The Dodge Ram scored the highest scored the highest Total...



July 7, 2009

Marchionne Named "Industry Leader of the Year"


Sergio Marchionne, the Chief Executive Officer of both Chrysler Group LLC and Fiat S.p.A. has been named the Industry Leader of the Year and Europe CEO All-Star by Automotive News. 

 

“Over the past year, Marchionne has...



July 9, 2009

Under the Pentastar: July 10, 2009

This week's Under the Pentastar includes an All-Star leader, new directors and a residual rebound.



August 7, 2009

Under the Pentastar - August 7, 2009

In this week's edition of Under the Pentastar, hear more about U.S. investment in electric vehicles, Senate approves extension of "cash for clunkers" program, July sales surge and incentives continue into August.