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The Ride & Drive Changes with the Timesby Pete Misiak
June 14, 2012 11:41 AM
 Chrysler Group executives know that when people have firsthand experiences with the latest Chrysler, Jeep®, Dodge, Ram Truck and Fiat vehicles, it helps sell vehicles. And, what better way to showcase the interiors, the capabilities, quality and overall improvements of the latest products than to take them directly to the public. One such dose of experiential marketing is the Company’s “Ride & Drive” program, allowing prospective customers the opportunity to get behind the wheel of their favorite Chrysler Group cars and trucks and obtain additional product information in a casual...  |
Suh-nday Morning Chrysler Encounterby Ed Garsten
June 10, 2012 9:13 PM
In my past life as a reporter I interviewed all sorts of people, from the voice of Bugs Bunny, Elmer Fudd and Daffy Duck, Mel Blanc, to composer Aaron Copeland, to banned baseball great Pete Rose. Football was never my beat, though, so I didn't really know what to expect when encountering Ndamukong Suh of the Detroit Lions. Afterall, he was suspended last season for doing something to an oppenent the NFL wasn't happy about. But what a pleasure to encounter the star defensive tackle, who passionately explained the connection between his humble roots in... |
UPDATE: Owners Show Their Generosity, Enthusiasm Over New Vipersby Pete Misiak
May 4, 2012 4:25 PM
Viper owners sure know how to throw a party. About 500 hale and hearty members of that special auto club attended a gala just hours after the 2013 SRT® Viper and its soul mate, the non-street legal and competition-ready 2013 SRT Viper GTS-R, were introduced to the media at the New York International Auto Show last month. And the owners – from all over North America and abroad – were able to get an up-close look at the two motorized guests of honor at the gala held at Skylight SoHo in the... |
2012 LX Spring Fest Kicks Off With Passionby Betty Newman
March 23, 2012 11:38 AM
LX owners and their “babies” packed the parking lot of Beach Burgers in Huntington Beach, California, last night for the traditional kickoff of the 2012 Spring Festival of LXs. This ‘car crazy’ love-fest for all things LX is the highpoint of the year for these owners, who can’t wait to meet up with old friends and new friends who share their passionate bond for these iconic cars. LX is the basic platform for the Chrysler 300, Dodge Charger, Dodge Challenger and the now-discontinued Dodge Magnum. Several Chrysler Group engineers, designers and product folks are also joining in the... |
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