Chrysler Group LLC’s U.S. sales continue to build momentum with a 5 percent increase in July compared the previous year, marking the fourth consecutive month of year-over-year sales increases. But the dog days of summer won’t slow down the company, which is readying a product onslaught of 16-all-new or significantly refreshed vehicles across all Chrysler Group brands in the coming months.
Dodge set the pace for sales in July, with the Dodge Challenger and Dodge Journey setting sales records. Dodge Challenger sales roared up 317 percent in July, compared to the same month in 2009. The Jeep Brand posted a 19 percent year-over-year increase in July as the all-new 2011 Jeep Grand Cherokee arrived in dealerships in greater numbers. Jeep Grand Cherokee sales were up 54 percent in July, versus July 2009, and were up 86 percent compared with last month. The Ram Brand posted an 11 percent year-over-year increase in July, compared to the same month in 2009. Ram pickup truck sales increased 14 percent in July, fueled in part by the success of the Ram Heavy Duty, Motor Trend’s 2010 Truck of the Year. Ram Heavy Duty sales were up 89 percent in July, with the Crew Cab and Quad Cab models being the most popular choices. Chrysler Town & Country, winner this year of the ninth-consecutive R.L. Polk & Co.’s “Automotive Loyalty Award” in the minivan segment, posted a sales increase of 18 percent in July.
Meanwhile, volumes of the all-new 2011 Jeep® Grand Cherokee are increasing to dealerships, where the much-loved SUV is in very high demand. But the company is just getting warmed up. By the end of August, Chrysler Group will begin to reveal the rest of its 16 all-new or significantly refreshed vehicles in the lineup.
“The all-new 2011 Jeep Grand Cherokee is drawing customers into our showrooms, setting the pace and standard for our company, and generating positive reviews both nationally and internationally,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “We’re gaining some real traction with the all-new Jeep Grand Cherokee, and we look forward to the same when we revamp the remaining 75 percent of our nameplates by year end.”