The new 2011 Ram Laramie Longhorn (above) today was named "Truck of Texas" by the Texas Auto Writers Association (TAWA). Truck of Texas is TAWA's top honor, and is earned during the course of a two-day "Texas Truck Rodeo" organized by the professional journalists' group. This year's event had 57 pickup trucks, SUVs and crossover vehicles entered.
“The Ram Truck Brand is honored to be recognized by TAWA as the Truck of Texas,” said Fred Diaz, a native Texan and President and CEO – Ram Truck Brand and Head of National Sales, Chrysler Group LLC. "The Texas Auto Writers felt that we got it right; the Ram Laramie Longhorn captures the true spirit of Texas and the Southwest which appeals to people all across America."
Ram Trucks swept every category they entered, while TAWA's top non-pickup truck prize -- "SUV of Texas" -- was awarded to the all-new 2011 Jeep Grand Cherokee.
Ram Truck and Jeep category wins included:
- Full-Size Truck of Texas -- Ram 1500 Outdoorsman
- Heavy-Duty Truck of Texas -- Ram Power Wagon
- Luxury Truck of Texas -- Ram Laramie Longhorn
- Mid-Size SUV of Texas -- Jeep Wrangler Unlimited Sahara
- Full-Size SUV of Texas -- Jeep Grand Cherokee Overland (pictured below left)
Judging by the 40-plus TAWA members occurs during two full days of on- and off-road vehicle evaluation. Consideration is given to everything from exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.
“Ram's new Laramie Longhorn edition proved itself in the toughest truck market in the nation this weekend. This new edition shows that Ram tough DNA can be both capable and comfortable,” said TAWA President Michael Herzing. “You’ve got to love how tough it is and how comfortable it is, especially if you’re in a truck all day, like many Texans.”
TAWA's competition named three overall winners, including Truck of Texas, SUV of Texas and Crossover of Texas, along with 12 additional categories.
In talking about the Jeep Grand Cherokee honor, Herzing added, “Jeep has proven itself in the toughest SUV market in the country. Jeep Grand Cherokee is the nicest SUV out there, and still true to its Jeep DNA."
For a note from Jeep CEO Mike Manley check this out on YouTube.
Diaz added, “Texas accounts for about 17 percent of the
total U.S. pickup market – that's why we always call it the
center of the truck universe. The Truck of Texas award is very
prestigious, and we are proud that the Ram Trucks swept every
category they entered. We’ll wear these honors with great