Nearly 350 movers and shakers in the automotive industry,
media and entertainment turned out for a look at the Motor Village
of Los Angeles, 2025 S. Figueroa St. -- Chrysler Group's new,
company-owned flagship dealership and its first in central LA in
about 10 years.
Those in attendance included Chrysler Group CEO Sergio
Marchionne and numerous other company and brand executives, as well
as "Cake Boss" Buddy Valastro, actress/singer Jessica Lowndes, actress/model Amber Lancaster, actor Jayson Blair, and rapper/producer Smoove Da General.
In addition to guests being able to view the range of Chryslyer Group vehicles first hand, the evening's highlights included a Fiat cake presented by Valastro.
The three-hour, invitation-only event showcased Chrysler Group's newest dealership -- highlighted by a dramatic, five-story glass tower that will be used to display Chrysler, Jeep®, Dodge, Ram Truck and Fiat vehicles. Three large LED reader boards placed atop the glass tower are designed to spread each brand's logo and message to everyone driving on the I-110 freeway that runs along the west side of the dealership. Motor Village of Los Angeles also will feature Mopar® Service.
The Chrysler, Jeep and Dodge brands 
will occupy the first floor of the dealership, while the
Ram Truck brand will be situated on the second floor. In addition,
the Fiat brand will have its own, separate entrance to a unique
studio. The salons will take on the character of each brand. The
Jeep salon, for example, will feature Jeep models situated on
realistic-looking rock slabs that you might find in Moab, Utah. The
Fiat brand will feature a style center and terrace, while deep,
rich woods are prominently used in the Chrysler salon area. The
dealership also features a convenient café and a Mopar
Speedshop, a showcase for Mopar performance parts, accessories and
apparel.
Motor Village of Los Angeles is scheduled to open during first quarter, 2011.
Images:
Top
A street view of the Motor Village of Los Angeles where Chrysler Group laid out the red carpet to showcase its newest, flagship dealership.
Middle
Chrysler Group CEO Sergio Marchionne (right) talks with Alisa Priddle of the Detroit News (center) and Jeff Bennett of the Wall Street Journal.
Bottom
The Fiat 500 Cake, courtesy of the Cake Boss, Buddy Valastro.
For more images, see the Chrysler Communications Facebook Page.
