Ram Trucks used the Chicago Auto Show this week as the setting for its first-ever auto show launch -- with the unveiling of the new Ram 1500 Tradesman and the Ram 3500 HD.

 

Throughout his talk, Ram Trucks President/CEO Fred Diaz emphasized the variety of the Ram lineup: "Ram works with people at what they do for a living and at play....People who own a Ram truck respect and honor the value of hard work.

 

"There's a Ram truck for every job and every life style."

 

Ram 1500 Tradesman

 

Diaz described the Tradesman, available in the second quarter, as "a hard-working truck for hard-working people."

  • Properly equipped Tradesman models provide best-in-class standard work truck capability, towing 10,450 lbs
  • HEMI engine with five-speed automatic transmission, rated at 390HP / 407 ft.-lb. torque and 20 mpg highway (4x2)
  • Standard Class IV trailer hitch with lighted, above-bumper four- and seven-pin trailer wire connectors
  • Available in either regular cab short-bed (6 ft., 4 in.) and long-bed (8 ft.) models, with a choice of 4x2 or 4x4 powertrains

 

Ram 3500 Heavy Duty

Available in the second quarter, Diaz went into detail about the upgrades to the Ram 3500 HD, including:

  • Segment-leading 22,700-lb. maximum trailer weight
  • Performance boost to its 6.7-liter Cummins Turbo Diesel Engine that will increase torque by 23% to 800 lb.-ft.
  • Upfitted with a package of components that will increase its gross combined weight rating (GCWR) to 30,000 lbs
  • Cummins Turbo Diesel-equipped Ram pickups are the only heavy-duty pickups to meet 2010 EPA emissions regulations with an engine and aftertreatment system, without the need for Diesel Exhaust Fluid (DEF)

 

The 3500 HD upgrades, the above Ram 1500 Tradesman and the rest of the Ram lineup gives Diaz a lot of confidence for 2011.

 

"We're out to make 2011 the Year of the Ram Truck Brand," he said.

 

If you missed the Ram Trucks Chicago Auto Show news conference this week, you can watch all of it on the Chrysler Communications Facebook Page. You also can catch more images from the news conference in this photo album. For a recap of the news, see below:

 

 

 

Images:

Top: Ram Trucks President/CEO Fred Diaz at the Chicago Auto Show launching the Ram 1500 Tradesman.

 

Bottom: Upgraded Ram 3500 HD during Ram Trucks' Chicago Auto Show news conference.