FIAT has had quite the news-worthy and artistically driven week starting with the launch of the Gucci designed Fiat 500 at Gucci's Fashion Night Out event in New York City and now topping that off with the announcement of an alliance between the passionate car brand and Jennifer Lopez.
A 2012 Fiat 500 Cabrio is featured in a 30-second trailer for Jennifer Lopez's new “Papi” video. The trailer first aired during the first “Monday Night Football” game on ESPN of the 2011 NFL season. Ms. Lopez will also appear in commercials for the 2012 Fiat 500 that will begin airing later this year.
“Like the Fiat consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” Olivier Francois, chief marketing officer for the Chrysler Group, said in a statement. “Jennifer fits perfectly with the brand not because of who she is but because of what she is –authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, 'Life is Best When Driven'”.