FIAT has had quite the news-worthy and artistically driven week starting with the launch of the Gucci designed Fiat 500 at Gucci's Fashion Night Out event in New York City and now topping that off with the announcement of an alliance between the passionate car brand and Jennifer Lopez.
A 2012 Fiat 500 Cabrio is featured in a 30-second trailer for
Jennifer Lopez's new “Papi” video. The trailer first
aired during the first “Monday Night Football” game on
ESPN of the 2011 NFL season. Ms. Lopez will also appear in
commercials for the 2012 Fiat 500 that will begin airing later this
year.
“Like the Fiat consumer, Jennifer Lopez sees the world as her
canvas and is not afraid to express herself; she is continuously
drawn to projects that are authentic and real,” Olivier
Francois, chief marketing officer for the Chrysler Group, said in a
statement. “Jennifer fits perfectly with the brand not
because of who she is but because of what she is –authentic,
passionate, modern and a fighter determined to stand out from the
rest. As you look at her career path, she embodies the Fiat
philosophy, 'Life is Best When Driven'”.
