Chrysler Group sales continue to increase, and not only in the U.S., Canada and Mexico. During the first seven months of 2012, Chrysler Group sales in markets outside of North America increased 23% versus the same period the previous year, despite the depressed market conditions in Europe.

This increase is the result of three factors.

First, the Jeep® brand continues to perform extremely well around the world, with an increase of 57% outside of North America through July 2012, versus the same months in 2011. Jeep is Chrysler Group’s global brand, comprising approximately 76% of total international sales.

Another factor contributing to the good news is market diversification. While in the past most of Chrysler Group international sales came from Europe, this is no longer the case. Asia Pacific region, led by China, took the No. 1 spot, with a 36% sales increase during the first seven months of 2012. On the podium, Europe ranked second, and Latin America earned bronze.

The last element in play is the benefit of the alliance with the Fiat Group. By leveraging Fiat’s broad dealer network, particularly in Europe, Chrysler Group has been able to strengthen its presence in the old Continent.

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Jeep® Wrangler “Dragon” Design Concept debuted at 2012 Beijing Auto Show, inspired by the Year of the Dragon.