August 8, 2012 12:17 PM
Chrysler Group sales continue to increase, and not only in the
U.S., Canada and Mexico. During the first seven months of 2012,
Chrysler Group sales in markets outside of North America increased
23% versus the same period the previous year, despite the depressed
market conditions in Europe.
This increase is the result of three factors.
First, the Jeep® brand continues to perform extremely well
around the world, with an increase of 57% outside of North America
through July 2012, versus the same months in 2011. Jeep is Chrysler
Group’s global brand, comprising approximately 76% of total
Another factor contributing to the good news is market
diversification. While in the past most of Chrysler Group
international sales came from Europe, this is no longer the case.
Asia Pacific region, led by China, took the No. 1 spot, with a 36%
sales increase during the first seven months of 2012. On the
podium, Europe ranked second, and Latin America earned
The last element in play is the benefit of the alliance with the
Fiat Group. By leveraging Fiat’s broad dealer network,
particularly in Europe, Chrysler Group has been able to strengthen
its presence in the old Continent.
Jeep® Wrangler “Dragon” Design Concept debuted at
2012 Beijing Auto Show, inspired by the Year of the Dragon.