Talk about go big or stay home!
Ram and Jeep® brands brought home eight honors this weekend in the 20th annual Texas Auto Writers Association Texas Truck Rodeo. No other auto OEM captured as many combined.
For the second out of the past three years, Ram brought home the coveted Truck of Texas Award with the 2013 Ram 1500 earning it this time around. The 2011 Ram Laramie Longhorn earned the 2011 Truck of Texas honor.
While individual glory is good, full-line glory is better – and shows the quality and strength of the entire Ram brand as the TAWA writers also named the Ram Truck Brand the Truck Line of Texas.
Not to be one-upped, the Jeep Grand Cherokee captured the SUV of Texas for the third consecutive year.
The full listing of awards for Ram and Jeep from 2012 TAWA Texas Truck Rodeo are:
- Truck of Texas: 2013 Ram 1500
- SUV of Texas: 2013 Jeep Grand Cherokee
- Truck Line of Texas: Ram Truck Brand
- Full size SUV: 2013 Jeep Grand Cherokee
- Mid-size SUV: 2013 Jeep Wrangler
- Full-size luxury SUV: 2013 Jeep Grand Cherokee Overland Summit
- Full-size pickup truck: 2013 Ram 1500
- Luxury pickup truck: 2013 Ram 1500
“Our members overwhelmingly chose the 2013 Ram 1500 as the Truck of Texas and the truck for Texans. The new Ram 1500 is amazing,” said TAWA President Michael Herzing. “The new technologies in this truck are true game changers and raise the bar for the competition. You’ve got to love how tough, capable, comfortable, and fuel efficient this new truck is, especially for Texans who frequently drive long distances.
“Until we drove it, we couldn’t believe a truck this nice and capable could achieve 25 miles to a gallon like the Ram does. It blew our members away.”
In talking about the Grand Cherokee, Herzing add, ““Grand Cherokee’s awards at the Rodeo speak volumes about its design, capability, and performance. Texas is Jeep country.”
Judging by the 50 TAWA members occurred over two full days of uncompromising on- and off-road vehicle evaluation. Consideration is given to everything from interior and exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.
More than 60 pickups, SUVs and crossover vehicles were entered in this year’s event. The Texas Auto Writers Association competition names three overall winners, including Truck of Texas, SUV of Texas and Crossover of Texas, along with 19 additional categories.