Many U.S. cities are famous for their nicknames. Hershey, Pennsylvania is known as the Chocolate City. Battle Creek, Michigan is called Cereal City. New Orleans is the Crescent City.
And now, a new moniker enters the lexicon. It just so happens that the community in question is right next door to another city with a nickname, Detroit – the Motor City.
From this point forward, Center Line, Michigan will also be known as Home of Mopar.
This morning, at a ceremony at the entrance to the town, Center Line Mayor David Hanselman and Mopar’s Pietro Gorlier, President and Chief Executive Officer, Mopar Brand Service, Parts and Customer Care, unveiled the new sign that will greet one and all at the city limits.
Center Line is home base for Mopar’s (a contraction of the words MOtor and PARts ) world headquarters, Chrysler Group LLC’s service, parts and customer-care brand and distributor of 500,000 parts and accessories world-wide.
Adding even more significance to the event is the fact that 2012 is Mopar’s 75th anniversary year of operation.
“Today is a great day,” says Grolier. “To see the Mopar logo next to the Center Line name is wonderful. This is our home, and we are really honored to be a part of this town.”
The Center Line facility sits on 80 acres and has 1.2 million square feet of warehouse space. And, as the city’s largest business and biggest employer, the ceremony is not only thoughtful, it’s good business.
“With the employees, with the restaurants and other small businesses in the community, Mopar has been an integral part of our town for over 60 years,” Mayor Hanselman says. “And we hope they’re here for another 60 years.”
So, welcome to Center Line, Home of Mopar … gateway to authentic parts and accessories in 120 countries around the world.
