October 26, 2012 2:35 PM
Many U.S. cities are famous for their nicknames. Hershey,
Pennsylvania is known as the Chocolate City. Battle Creek, Michigan
is called Cereal City. New Orleans is the Crescent City.
And now, a new moniker enters the lexicon. It just so happens that
the community in question is right next door to another city with a
nickname, Detroit – the Motor City.
From this point forward, Center Line, Michigan will also be known
as Home of Mopar.
This morning, at a ceremony at the entrance to the town, Center
Line Mayor David Hanselman and Mopar’s Pietro Gorlier,
President and Chief Executive Officer, Mopar Brand Service, Parts
and Customer Care, unveiled the new sign that will greet one and
all at the city limits.
Center Line is home base for Mopar’s (a contraction of the
words MOtor and PARts ) world headquarters, Chrysler Group
LLC’s service, parts and customer-care brand and distributor
of 500,000 parts and accessories world-wide.
Adding even more significance to the event is the fact that 2012 is
Mopar’s 75th anniversary year of operation.
“Today is a great day,” says Grolier. “To see the
Mopar logo next to the Center Line name is wonderful. This is our
home, and we are really honored to be a part of this
The Center Line facility sits on 80 acres and has 1.2 million
square feet of warehouse space. And, as the city’s largest
business and biggest employer, the ceremony is not only thoughtful,
it’s good business.
“With the employees, with the restaurants and other small
businesses in the community, Mopar has been an integral part of our
town for over 60 years,” Mayor Hanselman says. “And we
hope they’re here for another 60 years.”
So, welcome to Center Line, Home of Mopar … gateway to
authentic parts and accessories in 120 countries around the