
The "best ever" - it's a trite phrase. But owners spoke up, and
what they said indicates that Chrysler Group LLC is headed in the
right direction.
The Dodge Ram scored the highest scored the highest Total Quality
score ever for a truck in the 15-year history of Strategic Vision
Inc.’s study. The Total Quality Index (TQI) surveys owners to
rate all aspects of the ownership experience from buying and owning
to performance and driving.
According to Strategic Vision; “Customers specifically noted
that the Ram has the best added storage capability along with the
best truck interior ever rated by customers. ‘For truck
buyers, the Dodge Ram has reclaimed its perceived leadership in
innovation, a corporate hallmark,’ states Alexander Edwards.
‘We have tracked innovation as a critical dimension in
success since 1979 and have shown that it has been the single most
powerful factor in success across categories, especially among
automobiles’.”
The strong show of support put the Ram at the top of the pickup
truck category in the annual Strategic Vision study. The Ram also
helped the Chrysler Group improve by 15 points in the study.
"Our all-new 2009 Dodge Ram is rated by owners as the best truck
ever built," said Doug Betts, Senior Vice President –
Quality, Chrysler Group LLC. “It is a game-changing,
class-leading truck that is second to none. This award confirms
that we are making significant changes and improvements, which
enhance the overall ownership experience and are being recognized
by our customers.”
Thanks to all the owners out there who participated in this
study.





