That's the new tagline that communicates the Jeep® brand, which is launching an all-new advertising campaign. We think the ads sum up the brand's unique lifestyle and re-establishes one of the most recognizable brand names in the world with a new look, feel and attitude.
The first spot is called "Clocks":
The second spot is called "Reality."
I like the new tagline, but: These are the WORST possible marketing commercials i've ever seen! These are almost as bad as the "we build skyscrapers" junk from before! These explain nothing about the vehicles features, awards, safety or anything about the vehicles! Potential customers need to be educated about why they should purchase a Jeep or Chrysler vehicle, these commercials are USELESS and a waste of advertising $$$$!!!
I am Ram,useless without DODGE !!! Help me..
Uhhh "Chrysler1" ^^ You must not knoe much about marketing or advertising. #1 they are re-establishing Jeep. No more "hahas" or "look a jeep on a mountain" dum-dum ads. These ads engage the viewer and make them think...Which is what needs to happen (for new buyers...you know, the absent ones? Not the monday morning quarterback with a 77 Scrambler in the back yard..you are not the demo) Chrysler, I work in this line of business and I commend these ads, they WILL work and I know your company will be fine, especially when the new product starts rolling out. Best regards
I just saw the "Clocks" spot today. What precisely are they trying to sell? I thought the imagery was very disconnected from the product. I could see something like watching the clock until it was time to go hop in your Wrangler for a fun drive. (I assume that's kind of what they were aiming for?) And I don't know about you, but I "ride" my bike and "drive" my Jeeps. I quite enjoy driving my Jeeps. I can understand if they're trying to reach those poor Lexus and Cadillac owners. My Wrangler Rubicon can stomp all over those yuppie wagons and my grand cherokee is quite comfortable and cost less, but really...
Idiotic. 1st of all like Jeeplife says you drive a JEEP - you might ride around in a prius. But chrysler that's a JEEP thing, you wouldn't understand.
Ummmm...to "The Man"....? What's our goal here??? To sell more Chrysler product...right? How the heck are we going to sell more product unless we educate the consumer & tell them WHY Jeep is something worth purchasing??? We need commercials that show the PRODUCTS & the FEATURES! Not something that's flashy & meaningless! I'm tired of these shallow commercials! I want commercials that show Chrysler products & why they're better than the others! I'd rather see a Jeep climbing a mountain than this bunch of nonsense! Jeep is the most recognised brand on earth, we need to show what the brand is all about..not some meaningless images, with the Jeep name thrown in! Get a CLUE already!!!!!
I agree with previous comments. If you want to make the product point, provide test drives and/or specific reality based ads of products being used "sensibly". The "slide the truck sideways in the mud" types are equally insulting of our intelligence.
With over 70 years of branding most know that Jeep specializes in capable go anywhere 4x4’s so there is little need to run down a list of awards and/or features in every new ad. Instead Jeep is trying to relate to consumers through “Lifestyle Advertising”. With this type of advertising the focus is more on selling a lifestyle, such as “Adventure/Thrill Seeking” instead of focusing on preferences preferred by particular demographics. I mean after all “Thrill Seekers” can be any age and make any amount of money. I am guessing that they used the term “Riding” in the new tagline, because it is more synonymous with sporting activities, where as driving can be perceived as more of a chore. Using “Ride” implies that driving a Jeep is as stimulating to the “Adventurer/Thrill Seekers “as say, Skiing or Snowboarding would be. In addition, one of the main objectives in Lifestyle Advertising is to create interest and awareness that will spur constructive conversation and feedback, much like what all of you have done here. Jeep can use the feedback to tweak the next series of ads in the campaign to more accurately relate the products to the consumers wants and needs. Given that these ads are accomplishing exactly what they were supposed to, regardless of content; I think they are pretty good. If Jeep is going to re-establish itself within the existing market, recapture lost market share, and introduce their products to market newcomers they need to standout from the status quo and I think this is a great way for a niche brand like Jeep to do that. If your car say something about who you are, would you rather it be a Toyota Highlander or a Jeep Grand Cherokee?
