Buckle in 'cause
you're about to go for a ride.
Starting today, Chrysler Group's Dodge brand kicks off a partnership with the latest installment of Universal Pictures' "Fast Five." The movie will hit the theaters starting April 29 but you -- yes YOU -- can get in on the action starting tomorrow.
Dodge supplied multiple 2010 and 2011 Dodge Charger vehicles used in chase scenes throughout the movie, and is sponsoring a Dodge-Fast Five advertisement that will air for the first time tomorrow during the coveted Final Four advertising space.
While commercials are for watching, there's plenty of opportunities for Dodge and movie fans to really get in on the chase as you can see after this clip from behind the scenes of filming the 'Fast Five." For another clip, see the Pentastar Video YouTube channel. (Note: Post updated 4/5/2011 to switch out the ad with the below clip and a link to another from the movie.)
Fast Five Sweepstakes – Beginning April 5 and running through April 30, Dodge fans will have an opportunity to win one of five custom Fast Five 2011 Dodge Charger R/T models by entering the Fast Five Sweepstakes. Starting Tuesday, visit Dodge.com/FastFive for more details and to enter.
No. 7 Fast Five Dodge Charger R/T NASCAR Debut – Making its debut at the Martinsville Speedway on Sunday will be the No. 7 Fast Five Dodge Charger R/T driven by NASCAR Sprint Cup Series driver, Robby Gordon. The No. 7 Fast Five Dodge Charger R/T Dodge will race throughout the month during NASCAR races at Texas Motor Speedway, Talladega Superspeedway and Richmond International Raceway.
As part of the partnership with Robby Gordon Motorsports, the first 200 fans to register at www.dodgemotorsports.com or www.speedenergy.com will receive a special "Fast Five" movie viewing with Robby Gordon on April 30 in Richmond, Va.
"Fast Five" Global Premiere – Dodge is sponsoring the global premiere of the film, which takes place in Rio de Janeiro (the location where the film is set) on April 15. During that time, Dodge will host a 10-city live simulcast of the red carpet arrivals from Rio de Janeiro followed by a special advance screening of "Fast Five." This is the first simulcast for an international premiere.
New Dodge.com/FastFive Website – Fans can check out the Dodge.com/FastFive website. Visitors will have access to behind-the-scenes footage and interviews with the cast of Fast Five. As well, President / CEO of Dodge Brand Ralph Gilles discusses the use of the Dodge Charger in "Fast Five."
And....you can get your Dodge-Fast Five gear at Dodge.com/Live.
Images:
Top & Bottom:
Scenes from TV commercials for 2011 Dodge Charger in connection with the film "Fast Five" which features the Charger.
