There's hardly a game the Jeep® Wrangler won't play.  When it's the Jeep Wrangler Call of Duty: Modern Warfare 3 Special Edition" the "toughest vehicle in the world...any world" is playing harder than ever. 

Indeed, the new multimedia campaign for the Jeep Wrangler Call of Duty: Modern Warfare 3 Special Edition, puts the vehicle smack in the middle of the popular Activision video game and takes the reader and viewer along with it.

We spoke with Kim Adams House, Head of Jeep Advertising, about the new campaign, and she explains some of the innovative methods being used, including billboards like you've never seen them before.