June 18, 2012 9:00 PM
9: The Darting Across the Country group is up. If
you've taken any 2013 Dodge Dart images, add 'em!
Starting this month and into the following months, the much-awaited
2013 Dodge Dart will be coming to a U.S. or Canadian dealer near
And, we'd like you to be on the lookout for them.
Starting July 7 through July 28, we want you to be on the lookout
for Dodge Dart cars as they leave Belvidere, Ill., and are trucked
and trained across the U.S. and Canada to start arriving at
dealerships. If you spot a truck full of Dodge Dart cars on the
roadways, get a glimpse of them on railway cars or even after they
arrive at your neighborhood dealer, take a picture or video*.
Then upload the image(s) or video(s) to your Flickr account, and
add them to a special group we'll create -- just make sure you tag
them on the map so the rest of us know where you saw them.
In essence, we're enlisting each and every one of you to be a
citizen journalist and let us and the rest of the public know where
you spotted the Dodge Dart. We're calling it the Darting Across the
Country campaign. We'll have the full official rules before Darting
Across the Country starts.
While Darting Across the Country doesn't start until July 7, you
can get a head start on your snapshots and video -- if you live in
certain markets: Through June 28, we have special dealer drive-away
events in the U.S. before the campaign starts.
We won't create the special Flickr Group until around July 6, so
there's no cheating allowed for those who live in any of the select
markets. Click for the full schedule of the Dodge
Dart Dealer Drive Away events in the U.S.
As our field of citizen journalists, we can't pay everyone who
snaps a picture or records a video, but we can say offer a small
token of appreciation to some of you. Of those who upload eligible
images and/or video, we'll randomly select 25 to receive a $50 gift
certificate. If you're a U.S. resident, the gift certificate will
be to the Dodge Life Shop. If you're a Canadian resident,
you'll receive $50 in shopping to Chrysler Canada Dodge Branded Gear. We'll be
posting and publicizing the official Darting Across the Country
rules as we approach the citizen journalist campaign.
In the meantime, start focusing on the Dodge Dart!
*In no way does Chrysler Group encourage or condone distracted
driving. If you spot any of the Dodge Dart cars being transported
across the U.S. or Canada, AND you are driving, please do not lose
focus on your drive to snap a photo or video. In fact, if you do,
you'll be disqualified. This citizen journalist effort is for fun
-- and the $50 gift certificate that we will randomly give away to
25 participants is not worth life nor limb. As we stated above,
we'll publish official rules prior to July 7, 2012.
Darts being delivered to Auburn Hills in mid May, spotted by
our own Ed Garsten.