August 17, 2012 12:12 PM
Have you ever had aspirations to appear in the next viral video,
racking up the views on YouTube?
For those who answered yes, your opportunity is coming next week.
And Chrysler Group is providing the ride to make it happen.
The Chrysler brand and Pure
Michigan have teamed up to work with Status Creative on the
media firm's next big project. The premise is simple, but daunting.
Jeff Barrett and Rob Bliss - Status Creative's Michigan-born
co-founders - will be venturing on a road trip across the Great
Lakes State from August 19-26. Things become complicated, however,
when the trip's
full agenda lasts for one week and includes 50 Michigan cities.
The two media makers hope to tell the story of what Michigan has to
offer in the form of an inspiring video, by using footage they will
capture along their adventure.
The Chrysler brand's assistance comes in the form of the vehicle
used for the trip. Jeff and Rob will be traveling across Michigan
in a red 2012 Chrysler 200-S. As Jeff puts it, "because it's a road
trip, we need a great vehicle for it. Chrysler, with their
'Imported from Detroit' message and commitment to Michigan, is a
perfect partner. Plus, the 200-S is built here in Sterling
Those who peruse YouTube videos may remember Status Creative's most
recent Michigan-centric, viral hit. In May 2011, the firm produced
a lip-dub video in Grand Rapids, Michigan that involved 5,000
people. The 10-minute
video features Don McLean's classic song "American Pie" as the
camera passes through the western Michigan city. In fact, the video
was so well made that it won the award for "Best Use of Video in
Social Media" from PR Newswire.
At this point, you're probably wondering how you can be a part of
this summer's video project. Our best recommendation would be to
follow Jeff Barrett on Twitter @BarrettAll along with the
hashtag #PureMichigan. Jeff will post updates regarding where
interested individuals may show up and contribute.
At the very least, you'll be able to see the Chrysler 200-S that's
helping complete the journey.