Do you remember the board game Risk?
It was also known as “the game of global domination,” as each player positioned his army to conquer new lands in a quest to rule the world.
That description might be a little overdramatic for our purposes, but Risk’s subtitle – the part about global domination – could apply to Mopar, as Chrysler Group LLC’s service, parts and customer-care brand continues to expand its international presence.
The Chrysler Group and Fiat SpA announced this week that Mopar would open parts distribution centers (PDCs) in Australia, Japan and Russia. These locations will join PDCs added in the past year in Argentina, Brazil, China and the United Arab Emirates, as the brand is introduced to more of the world’s car-buying market.
“We are expanding our operations in order to fully support our customers and dealers in growing markets around the world,” Pietro Gorlier, President and CEO of Mopar, said. “We will continue to look for opportunities to satisfy our customers and support our dealer network.”
The parts distribution center (image above) in Australia is located in Port Melbourne, Victoria. The 108,000 square-foot facility will distribute more than 18,600 part numbers to nearly 75 dealer locations. The 118,000 square-foot warehouse in Japan is located in Yokohama, and will move more than 41,000 parts to support 145 outlets. In Moscow, a 48,000 square-foot facility will distribute more than 20,000 parts to nearly 140 dealers.
With more than 500,000 parts, Mopar has more than 50 distribution centers worldwide.
Mopar has proven over the years that wherever there are cars, there are potential customers hoping to upgrade and personalize their vehicles.
And, in this 75th anniversary year of Mopar’s existence, that seems like no “risk” at all.
