September 20, 2012 11:02 AM
Do you remember the board game Risk?
It was also known as “the game of global domination,”
as each player positioned his army to conquer new lands in a quest
to rule the world.
That description might be a little overdramatic for our purposes,
but Risk’s subtitle – the part about global domination
– could apply to Mopar, as Chrysler Group LLC’s
service, parts and customer-care brand continues to expand its
The Chrysler Group and Fiat SpA announced this week that Mopar
would open parts distribution centers (PDCs) in Australia, Japan
and Russia. These locations will join PDCs added in the past year
in Argentina, Brazil, China and the United Arab Emirates, as the
brand is introduced to more of the world’s car-buying market.
“We are expanding our operations in order to fully support
our customers and dealers in growing markets around the
world,” Pietro Gorlier, President and CEO of Mopar, said.
“We will continue to look for opportunities to satisfy our
customers and support our dealer network.”
The parts distribution center (image above) in Australia is
located in Port Melbourne, Victoria. The 108,000 square-foot
facility will distribute more than 18,600 part numbers to nearly 75
dealer locations. The 118,000 square-foot warehouse in Japan is
located in Yokohama, and will move more than 41,000 parts to
support 145 outlets. In Moscow, a 48,000 square-foot facility will
distribute more than 20,000 parts to nearly 140 dealers.
With more than 500,000 parts, Mopar has more than 50 distribution
Mopar has proven over the years that wherever there are cars, there
are potential customers hoping to upgrade and personalize their
And, in this 75th anniversary year of Mopar’s existence, that
seems like no “risk” at all.