One of the biggest players at one of the biggest trade shows in the U.S. is about to flex some muscle, revealing more performance and more customization for its customers than ever.

Welcome to Mopar’s world.

At the Specialty Equipment Market Association (SEMA) trade show in Las Vegas, the brand will make a host of announcements Tuesday that will empower customers to put more power, capability and customization into their vehicles.

“We’ll continue to give our enthusiasts optimal performance and appearance packages on the street, at the track and on the trail,” says Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.

Among the announcements will be new information on engine performance calibration for select 2011, 2012 and 2013 model-year Chrysler Group vehicles; a high-end portfolio of hard-core parts and accessories for Jeep® vehicles; a new FIAT® Fit Shop; and some SRT Viper news that promises to please Viper Nation.

You can watch the Mopar news conference live Tuesday, Oct. 30, on Mopar's Facebook Page, starting 7:40 p.m. ET / 4:40 p.m. PT from Las Vegas..

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

The SEMA Show is not open to the general public,but you can still watch live streaming coverage from the Mopar exhibit all week, again on Facebook.