October 29, 2012 11:19 PM
One of the biggest players at one of the biggest trade shows in the
U.S. is about to flex some muscle, revealing more performance and
more customization for its customers than ever.
Welcome to Mopar’s world.
At the Specialty Equipment Market Association (SEMA) trade show in
Las Vegas, the brand will make a host of announcements Tuesday that
will empower customers to put more power, capability and
customization into their vehicles.
“We’ll continue to give our enthusiasts optimal
performance and appearance packages on the street, at the track and
on the trail,” says Pietro Gorlier, President and CEO of
Mopar, Chrysler Group LLC’s service, parts and customer-care
Among the announcements will be new information on engine
performance calibration for select 2011, 2012 and 2013 model-year
Chrysler Group vehicles; a high-end portfolio of hard-core parts
and accessories for Jeep® vehicles; a new FIAT® Fit Shop;
and some SRT Viper news that promises to please Viper Nation.
You can watch the Mopar news conference live Tuesday, Oct. 30, on
Page, starting 7:40 p.m. ET / 4:40 p.m. PT from Las
The SEMA Show is the premier automotive specialty products trade
event in the world. It draws the industry’s brightest minds
and hottest products to one place, the Las Vegas Convention Center.
In addition, the SEMA Show provides attendees with educational
seminars, product demonstrations, special events, networking
opportunities and more.
The SEMA Show is not open to the general public,but you can still
watch live streaming coverage from the Mopar exhibit all week, again on