December 8, 2012 8:15 AM
If you were seduced by the FIAT brand commercial with the
supermodel, wait until you see her topless. Appropriately enough,
“Topless” is the title of the advertisement in which a
sneaky scorpion manages to render the bathing beauty nearly naked
on the beach to promote the new 2013 Fiat 500 Abarth Cabrio, the
convertible version of the sporty Fiat 500 Abarth. The tagline for
the Fiat 500c Abarth spot -- small, wicked and now topless.
A string of new ads debuted at the 2012 LA Auto Show. Each of them
uses sexy humor to sell the spunky Fiat 500. The spots are not yet
slated to hit the airwaves, but at least two very influential
publications, Autoblog and AOL Autos, are running
polls asking whether the new Fiat commercials are Super Bowl
contenders. Click here to see the Autoblog poll results. Click
here to see what AOLAutos.com readers
think about the spots.
The theme continues with the “Test Track” commercial
for the Fiat 500e. Billed as the only electric that turns
“you” on, the ad shows a female test-driver entering
the passenger's side of the vehicle, then the car whips around a
curve, losing control. The crew rushes to her rescue only to find
her and the driver in a very precarious position. The new Fiat
500e: environmentally sexy.
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And now for something even bigger. The all-new 2014 Fiat 500L comes
with more than 42% more interior space than the regular 500,
including ample seating for five. “The Wedding” ad
shows bridesmaids changing clothes in the back of this roomy Fiat
500L while the groomsmen try to sneak a peek, but the biggest
surprise is revealed when they arrive at the church and we see the
fifth passenger still buckled in the back seat with a smile on his
face.
The rest of the ads for the Fiat 500L are just as humorous. Check
them out below:
It wouldn't be the first time that an auto show ad became a Super
Bowl commercial hit. You may remember the “Seduction”
ad featuring Catrinel Menghia. In fact, the spot was recently named
"Best TV Commercial" at this year's D Show held Nov. 28 in Detroit.
Olivier Francois, Head of FIAT Brand Worldwide and Chrysler Group
LLC and Fiat Group Automobiles Chief Marketing Officer, was also
named "Grand Brand Genius" by Adweek at its 2012 Brand Genius
Awards event Nov. 28 in New York City. Francois was recognized for
his role in Chrysler's award-winning "It's Halftime in America" ad,
and for persuading artist Eminem to license his music and even
appear in another spot for the highly successful "Imported from
Detroit" campaign.
