February 23, 2013 11:36 AM
... you've got to embrace being the SUV leader and lead by
... you've got to eschew the traditional and embrace the
... you've got to listen to the customer, saying keep capability,
but give us more fuel economy (and a better on-road driver).
... you've got to listen to the experts, telling you to further
grow and build the Brand that has perhaps the most equity of any
The 2014 Jeep® Cherokee is that time.
Customers, through extensive research, are strongly telling us
that. Media are saying same. And our dealers - critical in the past
- are onboard as well.
Like our Sr VP of Design recently tweeted, "Have Faith. We are
shifting some paradigms around ... it is time."
Check us out in New York, hear the whole story, see both models
we'll offer, even drive it and see if you agree we've made the
vehicle that does it all.