New Year, new start. TV commercials that begin airing today, New Year's Day, are all about Chrysler Group LLC's new hope for the future.
The new corporate campaign, “Coming Home,” was
created in response to requests from Chrysler Group dealers and
research conducted which found that consumers do not realize that
Chrysler Group has emerged from bankruptcy and is now a different
company with a new alliance partner and a healthy product
“This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,” said Olivier Francois, Head of Marketing, Chrysler Group LLC. “We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”
The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep® vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930’s Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.
The 60-second ad was created and produced by Chrysler
brand’s advertising agency of record, Fallon,