(Above) The 2010 Dodge Grand Caravan.

Chrysler Group LLC invented the minivan and today it’s inventing something new: The “Minivan Pledge.” In a nutshell, the pledge means consumers who trade in a competitive vehicle when they buy a 2010 model year Dodge Grand Caravan or Chrysler Town & Country may return it within 2 months if they’re not happy with their purchase.

The press release with all the details follows, but suffice it to say, this is one great deal.

It’s Time To Drive Detroit Again: The Best Minivans In The Industry Just Got Better – Chrysler Group LLC offers ‘Minivan Pledge’ 
 
• Consumers who trade in a competitive product and purchase a 2010 model year Chrysler Town & Country or Dodge Grand Caravan minivan can drive the vehicle ‘risk-free’ for 60 days
• ‘Minivan Pledge’ gives competitive owners the peace of mind to ‘try us again’
 
Auburn Hills, Mich., Feb 11, 2010  -  Chrysler Group LLC today announced the “Minivan Pledge” in which consumers trading in a competitive vehicle for the purchase of a new 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan can return the vehicle, no questions asked, within 60 days if they aren’t happy with the vehicle.

“The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want new buyers to see why,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That’s a testimonial that is earned by building the best minivan year in and year out,” Diaz said.
 

Effective today and valid until March 31, consumers who trade in a competitive vehicle qualify for the “Minivan Pledge.” If a customer isn’t completely happy with the purchase of their 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan, they can return the vehicle to the selling dealer, no questions asked. Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.

“Chrysler Group is confident we have the best minivans in the marketplace and are promising customers if they don’t think their minivan is great, we will take it back,” said Diaz. “Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The ‘Minivan Pledge’ gives consumers peace of mind to know they purchased the best minivan for their families.”

A nicely equipped 2010 Dodge Grand Caravan SE has a starting U.S. manufacturer’s suggested retail price (MSRP) of $23,995, including the $820 destination fee. The 2010 Chrysler Town & Country LX has a starting U.S. MSRP of $26,745, including the $820 destination fee.