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A Recipe for Coolby Betty Newman
February 8, 2010 3:22 PM
A heaping cup of talent, three huge tablespoons of passion and a large dollop of opportunity. For three Chrysler Group vehicle designers, these were the magic ingredients behind a palate of sleek, cool fashions now available for Dodge customers and fans to buy on the all-new Dodge merchandising site, Dodge Life. For these car guys and gals, the chance to design apparel and other brand gear was a rare opportunity, but one which they all quickly embraced. |
Fast and Furious Fuschiaby Scott Anderson
February 8, 2010 11:06 AM
Here's a color sure to break through your winter blahs: Furious Fuchsia. The 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions are busting loose to commemorate 40 years of Dodge Challenger performance. But supplies, as they say, are limited with just 400 Challenger SRT8® Furious Fuchsia models planned for production this spring. We plan to bring you up-close video of the hot shade of Challenger from the floor of the Chicago Auto Show later in the week. But in the meantime, read on for the press release on these special editions sure to warm the Windy City. Just don't call tese cars pink.
Dodge Celebrates Four Decades Of Challenger’s Muscle-car...
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Why Advertise During the Super Bowl?by Scott Anderson
February 8, 2010 6:38 AM
Why is the Dodge Brand advertising the 2010 Dodge Charger R/T during the Super Bowl? It’s a fair question. Here are a few stats to consider: 1. The network airing Sunday’s game expects 100 million people will tune in to see the Indianapolis Colts and the New Orleans Saints square off in Miami for Super Bowl XLIV. 2. The last two Super Bowl games were the most watched in NFL history, with 55 percent male viewership and 45 percent female viewership. It’s the first time since 2004 that Chrysler Group has advertised during the Super Bowl. And as Ralph Gilles, President and Chief Executive Officer...  |
Touchdown! … The 2010 Dodge Charger R/T ‘Man’s Last Stand’ Spot Ready for Super Bowl Sundayby Admin Admin
February 7, 2010 5:58 PM
Life’s responsibilities and compromises have a way of piling up. It’s as true today as when Henry David Thoreau wrote “most men lead lives of quiet desperation.” Rising at 6:30 in the morning to walk the dog, making sure you get enough fruit in your diet, leaving the toilet seat down … they’re all vestiges of polite society. But there’s one place where quiet compromise and decorum are tossed out the window and left in the dust: behind the wheel of a 2010 Dodge Charger R/T. The new spot, Titled “Man’s Last Stand,”...
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Dodge Roars in Super Bowl’s 2Qby Scott Anderson
February 5, 2010 4:18 PM
No matter how manly Super Bowl XLIV happens to be, just before the first half’s two-minute warning sounds, it’s going to get a testosterone boost. That’s when a new Dodge Brand spot is set to air during the commercial break. Be sure to stay planted to your couch and hold onto the cushions. Reminder: Super Bowl XLIV airs at 6:25 p.m.
Eastern Time Sunday on CBS.
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