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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle



Family Firsts Include World Record ?

by Betty Newman

This opportunity certainly doesn’t present itself very often! A family vacation that includes helping to set a world record. But Peter Whelan likes to dream big. On August 11, the Vancouver, British Columbia native and his family loaded up their 2012 Ram 3500 Crew Cab, towing a 27-foot trailer, for a road trip to London, Ontario, to welcome their first grandchild, Amelia, to the world. The original plan also included penciling in stops at points of interest along the way through places like Golden, B.C., Regina and...

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Ram 'Beefs Up' Tradesman Lineup

by Betty Newman

When you’ve already won the hearts and minds of small-business owners and operators with a value- and performance-loaded pickup like the Ram 1500 Tradesman, where do you go from there? How about expanding on that success?

That’s exactly what Ram truck has done for 2012 with the introduction on March 6th of the Ram 1500 Tradesman Crew Cab and Quad Cab models at the National Truck Equipment Association Work Truck Show in Indianapolis.

“From the moment we launched the truck, the Ram 1500 Tradesman was a hit,” said Fred Diaz, President and CEO,...
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Under the Pentastar: Sept. 30, 2011

by Betty Newman

What's that saying about the Lone Star State -- "everything's bigger in Texas"? Ram Truck took that to heart with a number of big introductions this week at the Texas State Fair.


If you weren't in Texas, you can catch the recap -- along with other highlights from Chrysler Group -- in this week's Under the Pentastar:




Chicago Auto Show: Ram Launches Tradesman, 3500 HD

by Mike Driehorst

Ram Trucks used the Chicago Auto Show this week as the setting for its first-ever auto show launch -- with the unveiling of the new Ram 1500 Tradesman and the Ram 3500 HD.


Throughout his talk, Ram Trucks President/CEO Fred Diaz emphasized the variety of the Ram lineup: "Ram works with people at what they do for a living and at play....People who own a Ram truck respect and honor the value of hard work.


"There's a Ram truck for every job and every life style."


Ram 1500 Tradesman


Diaz described the Tradesman,...

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Under the Pentastar: Feb. 11, 2011

by Blog Editor

It's been a super week at Chrysler Group, and our own Ed Garsten recaps it all...only Under the Pentastar:


  • Chrysler Brand's "Imported From Detroit" commercial & response
  • Chicago Auto Show 2011:
    • Dodge R/T lineup
    • Ram Trucks' new Tradesman & 3500 HD
    • Social Media Day







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