Posts


The All-New Dodge Dart 'Likes' Social Media by Jen Herman September 28, 2012 3:30 PM The Dodge Dart is driving people to connect, learn and discover the all-new compact car through social media. Whether posting to Facebook, engaging our followers on twitter, or photosharing, Dodge is building awareness through several social media channels. Recently, hundreds of Chrysler Group employees engaged in the Dodge Dart Ride & Drive. The event gave the people behind the Dodge Dart a chance to drive the all-new compact car. Employees also took photos with the new Dodge GRC Rallycross race car and driver Travis Pastrana through “Social Booth.” It works like a photo booth, but also... Tags: Twitter , Dodge , Dart Share Comments [0] Permalink
'Girls Only' Road Trip in a Dodge Grand Caravan by Pete Misiak August 2, 2012 4:14 PM Sometimes the everyday challenges of life need to be countered with bold action – something different, or daring, even fun. Like a road trip. And that’s exactly what three women from Canada decided to experience first-hand, with the help of a generous and thoughtful Dodge dealer. Angele Lafond, Ann Bacciaglia and Barbara Dundas – all ardent social networkers from Ottawa – were looking for a way to attend the annual BlogHer conference in New York City. “We met through Twitter and tweet ups in Ottawa,” Dundas said.... Tags: Canada , Dodge , Grand Caravan , Social Media Speaks , Twitter Share Comments [0] Permalink
A Virtual Weekend Planned for First 2013 SRT Viper by Pete Misiak June 22, 2012 10:33 AM If you are unable to attend this weekend’s charity auction of the first 2013 SRT Viper to roll off the assembly line, you can still share in the fun – electronically. Let driveSRT.com place you right in the middle of the Barrett-Jackson Orange County (Calif.) auction of the new Viper, with all proceeds from the sale going to the Austin Hatcher Foundation for Pediatric Cancer. The Viper auction is scheduled to begin Saturday at 6 p.m. ET. A virtual viewing party on Twitter is being hosted by driveSRT. Fans are encouraged to use the #firstSRTviper... Tags: Media , Social Media Speaks , SRT , Twitter , Viper Share Comments [0] Permalink
Follow Up: More on the #MotorCity F-Bomb Tweet by Ed Garsten March 10, 2011 1:46 PM When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next -- a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency. The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to be posted on the person’s personal twitter account, and not the Chrysler Brand account where it appeared. First, Chrysler did not fire this person since this wasn’t one of our employees. The agency did. It was their decision. We didn’t demand it. Second, as the day and night wore... Tags: Chrysler , No Bull , Twitter Share Comments [24] Permalink
Chrysler Group Response to #MotorCity Tweet by Blog Editor March 9, 2011 3:01 PM This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated. Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication. Furthermore, the Company has set in place appropriate steps to ensure that this does not happen again. Tags: Chrysler , No Bull , Twitter Share Comments [36] Permalink