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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle

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2013 Ram1500 'Rings in the New Year' with Free Press honors

by Betty Newman

 

“Chrysler could have gotten away with a mere face-lift for the 2013 Ram 1500 pickup. Instead, it provided a glimpse of the pickup of the future, a truck that combines workhorse capability with fuel efficiency.”

That may sound like some pre-New Year’s horn tooting by the Ram brand, but look again! That direct quote is the opening paragraph of Detroit Free Press auto critic Mark Phelan’s column naming the 2013 Ram 1500 his choice for Truck of the Year. 

In the Dec. 27, 2012, edition, the veteran auto writer gives solid marks for the Ram...

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Ram Shows Commercial Customers-'We've Got Your Number'

by Betty Newman


Deep in the heart of Texas … the Ram Truck brand is rolling out its biggest, boldest and most capable workhorses yet.

With automotive journalists and hard-core, social enthusiasts taking notes, Ram Truck brand President & CEO Fred Diaz is unveiling the 2013 Ram Heavy Duty 2500 and 3500 pickups, and the Ram 3500, 4500 and 5500 Chassis Cabs at the State Fair of Texas in Dallas on Sept. 27 at 10 a.m. ET. (Follow the link to watch it live.)

The 2013 Ram 2500 and 3500 Heavy Duty models have a powerful...
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Under the Pentastar: Sept. 30, 2011

by Betty Newman

What's that saying about the Lone Star State -- "everything's bigger in Texas"? Ram Truck took that to heart with a number of big introductions this week at the Texas State Fair.

 

If you weren't in Texas, you can catch the recap -- along with other highlights from Chrysler Group -- in this week's Under the Pentastar:

 

 

 

Ram Aims to Connect With Hispanic Community

by Betty Newman

The Ram Brand reached out to the Hispanic community on Wednesday with the launch of a Ram Hispanic Ad Campaign called A Todo, Con Todo. Fred Diaz, President and CEO of Ram Brand and Chrysler de Mexico explained during a press conference in Dallas, Texas, that the phrase means … to everything, with everything, or to everything you have with everything I have. That phrase, Diaz added, embodies how the Ram Brand plans to continue nurturing and building a passionate and culturally relevant relationship with Hispanics in communities throughout the United States who are loyal to the...

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Under the Pentastar: June 10, 2011

by Blog Editor

The news never stops at Chrysler Group. It's been a week of a brand re-birth, major management moves, capturing checkered flags and other activities...all caught Under the Pentastar by our own Betty Carrier-Newman:

  • SRT back as stand-alone brand
  • New roles for Ralph Gilles, Reid Bigland and Fred Diaz
  • New and refreshed Chrysler, Jeep®, Dodge, Ram and FIAT vehicles on 19-week tour
  • Dodge’s Brad Keselowski and Kurt Busch shine in NASCAR, while Mopar® and Dodge’s Allen Johnson is super hot in NHRA Super Nationals
  • Ram Truck enthusiasts pay a visit to Warren (MI) Truck Assembly Plant

  

 

 

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