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'Girls Only' Road Trip in a Dodge Grand Caravan by Pete Misiak August 2, 2012 4:14 PM Sometimes the everyday challenges of life need to be countered with bold action – something different, or daring, even fun. Like a road trip. And that’s exactly what three women from Canada decided to experience first-hand, with the help of a generous and thoughtful Dodge dealer. Angele Lafond, Ann Bacciaglia and Barbara Dundas – all ardent social networkers from Ottawa – were looking for a way to attend the annual BlogHer conference in New York City. “We met through Twitter and tweet ups in Ottawa,” Dundas said.... Tags: Canada , Dodge , Grand Caravan , Social Media Speaks , Twitter Share Comments [0] Permalink
A Virtual Weekend Planned for First 2013 SRT Viper by Pete Misiak June 22, 2012 10:33 AM If you are unable to attend this weekend’s charity auction of the first 2013 SRT Viper to roll off the assembly line, you can still share in the fun – electronically. Let driveSRT.com place you right in the middle of the Barrett-Jackson Orange County (Calif.) auction of the new Viper, with all proceeds from the sale going to the Austin Hatcher Foundation for Pediatric Cancer. The Viper auction is scheduled to begin Saturday at 6 p.m. ET. A virtual viewing party on Twitter is being hosted by driveSRT. Fans are encouraged to use the #firstSRTviper... Tags: Media , Social Media Speaks , SRT , Twitter , Viper Share Comments [0] Permalink
The Ride & Drive Changes with the Times by Pete Misiak June 14, 2012 11:41 AM Chrysler Group executives know that when people have firsthand experiences with the latest Chrysler, Jeep®, Dodge, Ram Truck and Fiat vehicles, it helps sell vehicles. And, what better way to showcase the interiors, the capabilities, quality and overall improvements of the latest products than to take them directly to the public. One such dose of experiential marketing is the Company’s “Ride & Drive” program, allowing prospective customers the opportunity to get behind the wheel of their favorite Chrysler Group cars and trucks and obtain additional product information in a casual... Tags: Social Media Speaks , Sales and Marketing , Happenings , Chrysler Share Comments [0] Permalink
Chrysler Group Communities Cast a Shade of Color in New Car Preferences by Mike Driehorst October 11, 2011 10:09 AM White is the most popular color for new vehicles. That's according to a story last week by The Detroit Bureau (quoting from a PPG survey), as well as current data on new Chrysler, Jeep®, Dodge, Ram and SRT 2011 and 2012 model year vehicle sales. But the Chrysler Group's Communications Facebook Page and @Chrysler Twitter communities have slightly different preferences for their new vehicle colors. We'll give you those stats, but first let's look at those doing the buying. From The Detroit Bureau's car color story: "At 21%, white not only rolled into the top spot but displaced... Tags: Product Passion , Social Media Speaks Share Comment [1] Permalink