You want to buy cars from people who are passionate about them, and care about things like quality, craftsmanship, and creativity.

As Chrysler Group is, Fiat is run by "car people" who believe in the above.

And, with a hat tip to its Jeep® and Chrysler brand counterparts, Fiat Automobiles unveiled a new 90-second TV ad for its redesigned Fiat Panda, sold in Europe. The Fiat Panda is a city car made at the company's Pomigliano d'Arco plant, near Naples, Italy. Workers from that plant play an integral part in the video, according to a news release:

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