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Chrysler Custom Challenge by Jen Herman April 26, 2013 2:14 PM Every year, the Spring Festival of LXs celebrates fans of the Chrysler LX platform. Vehicles built on the LX platform include the Chrysler 300, Dodge Charger, Challenger and Magnum. The festival started as a grassroots effort with just four vehicles and quickly grew to nearly 1,000 vehicles from 21 states and two countries. It's a viral event that really accelerated by word of mouth on social media platforms. After seeing and experiencing the passion for the brand, Saad Chehab, President and CEO - Chrysler Brand, Chrysler Group LLC, came up with a way to reward enthusiasts by giving vehicle... Tags: Ralph Gilles , Mopar , Magnum , Dodge , Chrysler , Charger , Challenger , 300 Share Comments [0] Permalink
LX Owners: Making Their Cars Their Very Own by Mike Driehorst March 23, 2013 5:43 PM “It’s a reflection of who you are. It’s the only reason to modify your car.” Victor Sierra of Sacramento, Calif., and a 2007 Dodge Charger R/T owner (right), added numerous black accents to make his charger all-black, his favorite color. The only exceptions are the red halo headlights he added two weekends ago. Sierra, who is a CenCal LX Club member, a few other LX owners and about a 1000 of their closest friends gathered this week in Irvine, Calif., for the 8th annual Spring Festival of LXs. LX is the company insiders’... Tags: LX architecture , Dodge , Charger , Magnum , Challenger Share Comments [0] Permalink
The Perfect Platform by Jen Herman March 19, 2013 10:56 AM Are you ready to get your LX on? We are! The Spring Festival of LX vehicles is just around the corner. It kicks into gear this weekend in Irvine, California. The Spring Festival of LXs -- otherwise known as Spring Fest or LX Fest -- is a gathering of passionate car owners who proudly want to show off their Chrysler vehicles built on the LX platform. The LX is Chrysler's rear-wheel-drive platform that debuted in 2005 with the Chrysler 300 and Dodge Magnum. It now includes the Dodge Charger and Challenger. The event will feature more than 1,000... Tags: Challenger , Charger , Magnum , 300 , Dodge , HEMI , Mopar , Ralph Gilles , SRT Share Comments [0] Permalink
LX Owners Share the Passion by Betty Newman August 23, 2012 5:57 AM The metro Detroit area was firmly in the grip of “cruisin’ fever’ last weekend. Little wonder. The annual Woodward Dream Cruise is always a fun …. and FREE … chance to pull up a lawn chair along the 16-mile Woodward Avenue route and revel in the parade of classic memories of years … and models … gone by. But, as much fun as it is to watch, there’s one group of cruisers that will tell you … the real excitement is being part of all the action, both on and off Woodward. For the second year in a row, Tags: Magnum , Product Passion , Chrysler , Dodge , 300 , Charger , Challenger Share Comments [0] Permalink