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Chrysler Under the Pentastar 11-20-09

Marchionne Press Conference (Highlights)

2010 Dodge Ram Heavy Duty trucks roll in

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Under the Hood At Mopar

by Scott Anderson

Here is your insider’s view from the garage where the in-house gearhead group from Mopar® preps models for next week’s Specialty Equipment Market Association (SEMA) show in Las Vegas.  Four Mopar image vehicles on their way to SEMA, but two that have yet to be seen up close are the Mopar  Dodge Challenger 1320 and Mopar Dodge Ram Bianco.  Team Leader Mark Allen is your guide on a tour of these unique creations.  

 

The Mopar Dodge Challenger 1320:

 

 

 

 

The Mopar Dodge Ram Bianco:

 

 

The 1320...

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Adapting Form to Function

by Joe Dehner

 

When we started designing the 2010 Dodge Ram 2500 and 3500 Heavy Duty Trucks we began with an excellent canvas: The 2009 Dodge Ram 1500 Light Duty Truck.

 

But we encountered some new challenges in adapting form to function for the Ram Heavy Duty Trucks.  Specifically, he had to accommodate the legendary Cummins® Turbo Diesel Engine with 6.7-liter engine, which required a very specific cooling envelope, to the new truck design. As engineers and designers, we love turning tough challenges into prime opportunities. So we created a larger grille, and as a result, a...

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It's Plum (Crazy) Season

by Scott Anderson

 

 (The 2010 Dodge Challenger SRT in Plum Crazy)

 

Since we did the story and video on how Chrysler Group LLC goes about selecting colors,  we've been inundated with questions about when the "Plum Crazy" color will be available for 2010 model year Challengers. 

 

Well, it’s here … officially and ready to order.

 

Dodge has unveiled an exclusive production run of the 2010 Dodge Challenger R/T Classic and SRT8 featuring the classic Plum Crazy Pearl Coat exterior color.


The iconic (and frequently imitated) color of the 70’s represents the...

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Mods Aplenty for SEMA

by Scott Anderson

 

   

 

For car lovers, SEMA is a bit like the holiday season a month early. The SEMA Santa is bringing the goods from Mopar and the best design minds at Chrysler Group, including a  556-horsepower Dodge Challenger, a Jeep® Wrangler that melds into a mobile campsite, a luxury Dodge Ram 1500 and a seriously (very seriously) rugged Jeep Wrangler with 40-inch tires. 

 

The four vehicles share tricked out courtesy of Mopar, will all appear in Las Vegas next month.
“The aftermarket is not an after-thought in our design studio,” said Ralph Gilles, President...

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A Passionate Palette

by Scott Anderson

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