When’s the last time you took a road trip? 

If you’re like us, it’s probably been waaay too long.  So let’s live vicariously through five Chrysler Group LLC engineers who didn’t just drive any ole’ truck on a 1,600-mile road trip to Talladega, but rolled down south in the all-new, 2010 Ram Heavy Duty Trucks. Along the way, they stopped at truck stops, all-night diners, small town squares, even the occasional breakfast at the ubiquitous Waffle House.  En route to the NASCAR race Mecca, they answered folks’ questions and field some compliments about the new truck.

Once...

With all the excitement about the rollout of the Company's 2010-2014 Business Plan, we didn't want our SEMA vehicles to be overshadowed. Above is the plush and tough Dodge Ram Bianco.  Check out all the vehicles at our Flickr page.

When we started designing the 2010 Dodge Ram 2500 and 3500 Heavy Duty Trucks we began with an excellent canvas: The 2009 Dodge Ram 1500 Light Duty Truck.

But we encountered some new challenges in adapting form to function for the Ram Heavy Duty Trucks.  Specifically, he had to accommodate the legendary Cummins® Turbo Diesel Engine with 6.7-liter engine, which required a very specific cooling envelope, to the new truck design. As engineers and designers, we love turning tough challenges into prime opportunities. So we created a larger grille, and as a result, a...