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#HEMIDay: A Day of Celebration for Moparians by Mike Driehorst April 25, 2013 3:33 PM While April 26 may be just another day on the calendar to most people, to many, it’s something special. April 26 – aka 426 – has grown over the years to become a grassroots celebration of the 426 HEMI® engine. The first engine with hemispherically-shaped combustion chambers, the 426 HEMI was officially unveiled in 1964 as a racing engine. It was later tamed and added to our production cars. It’s had a wealth of high-powered history on the road and on the track since then. To help celebrate #HEMIDay, Mopar® will have... Tags: Mopar , Product Passion , HEMI , Heritage Share Comments [0] Permalink
Chrysler Brand Jams Out at Detroit Jazz Festival by Mia Morandi September 12, 2012 3:53 PM From the Roaring 20s to the golden Motown era to its hardcore Rock City days, Detroit, the birthplace of techno and notable hip-hop artists, has played a significant role in nearly every music scene. On Labor Day weekend, two of Detroit’s greatest industries came together as the Chrysler brand helped sponsor Detroit’s 33rd annual Jazz Festival. “The fact that Detroit holds the largest free jazz festival in the world and brings in such legendary musicians is a testament to the fact that the city is still playing a... Tags: Chrysler , 300 , Town & Country , Detroit Commitment , Heritage , Minivans , Pure Michigan Share Comments [0] Permalink
Celebrating Chrysler History by Mike Driehorst June 5, 2012 9:59 PM As most fans -- Moparians, I'd dare say -- of the Chrysler Group probably know, June 6 is an important date in our history. Walter P. Chrysler incorporated Chrysler Corporation June 6, 1925 -- 87 years ago. To help mark the day, we'll be sharing several videos that look back at our history, including a recent chat with Manager of Historical Services Brandt Rosenbusch. But the day wouldn't be complete without you: Our customers and supporters who have played a vital part in our past and recent success. We'd like you... Tags: Heritage Share Comments [0] Permalink
The Chrysler Corner at the 2011 Woodward Dream Cruise by Ed Garsten August 21, 2011 8:02 PM Oh sure, a crazy storm blew through and stalled out the 2011 Woodward Dream Cruise for a bit, but then again, the whole deal's about power, passion and pouring your heart and soul into your beloved classic chariot. Chrysler Group LLC came prepared for whatever with a mountain of metal and yeah, even a few tents, at its usual haunt at the corner of 13 Mile Road and Woodward Avenue in Royal Oak, just north of Detroit. Our pals at JR Thompson had their video cameras rolling and sent us a a cinematic taste of Chrysler's corner of the cruise. We... Tags: Happenings , Hot Rides , Heritage , Dodge Share Comments [0] Permalink
Jeep Cruisin' at the Walter P. by Ed Garsten July 14, 2011 1:19 PM Jeeps with flames. Jeeps toting tents. One was encrusted with mud, while another looked like it earned an honorable discharge from doing service to Uncle Sam. Don't forget the new Jeep Wrangler JK8 pickup, courtesy of Mopar. Those were some of the Jeeps that bivouaced on at the Walter P. Chrysler Museum on Wednesday for a special Jeep Cruise Night, celebrating the brand's 70th anniversary. Above, are some video highlights. Below are two video profiles of a couple of gents who had two very different ideas of what to do with their Jeeps.