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Dealers Feeling Optimistic After NADA Pow Wow by Ed Garsten February 12, 2013 6:00 AM Just up the road from the fantasy land where the mouse and duck rule the day, at the 2013 National Automobile Dealers Association Convention in Orlando, Florida, Chrysler Group dealers were all about the reality of selling cars and trucks. They heard Reid Bigland, President and CEO Dodge Brand and Head of U.S. Sales, Chrysler Group LLC give a realistic, yet optimistic view of market conditions, a rundown of upcoming products and a commitment tosupport the dealer network with sensible and attractive promotions. After the session, we spoke with 2013 Chrysler Dealer Council Chairman Gary Brown and dealer council member Chuck Eddy... Tags: Dealers Share Comments [0] Permalink
wiADVISOR Is Watching Over Your Ride by Ed Garsten February 9, 2013 10:10 PM It's better than a checkup. It's a virtual health care plan for your car or truck. It's a new service from Mopar called wiADVISOR that already has about a 1,000 dealerships subscribing to it. For a full explanation of wiADVISOR and other services from Mopar we caught up with Mopar Marketing Director Tricia Hecker and wiADVISOR Project Manager Samantha Roberts on the floor of the 2013 National Automobile Dealers Association Convention in Orlando, Fla . Tags: Mopar , Dealers , Customer Service Share Comments [0] Permalink
A Patriotic Patriot Debuts by Betty Newman November 12, 2012 12:16 PM Okay, today’s the day! You know how you keep telling yourself that about so many things? Well, today IS the day for action if you want to hit the road this winter in a new Jeep® Patriot Freedom Edition. Like the Jeep Wrangler Freedom Edition, which customers gobbled up almost as soon as it hit dealer showrooms, the Jeep Patriot Freedom Edition is “ a tribute to the brave men and women who have served , while acknowledging the Jeep brand’s renowned military history,” said Jeep Brand President/CEO Mike Manley. Tags: Dealers , Patriot , Jeep brand Share Comments [0] Permalink
Ram On The Move by Betty Newman October 26, 2012 10:02 AM Ram enthusiasts on the lookout for 2013 Ram 1500s in Indiana, Ohio, Michigan and Kentucky got a real eyeful Wednesday thanks to the D-Day (that’s Delivery Day) kick off at the Palace in Auburn Hills, Mich. Dealers from the four states wasted no time admiring and then climbing behind the wheel of the new Ram 1500 Big Horn and hitting the road for their showrooms. The Great Lakes Business Center event was the latest in a rolling series of Ram Drive-Away events across the U.S., all part of the launch of the 2013 Ram... Tags: 1500 , Dealers , Ram Share Comments [0] Permalink
Future's So Bright, We Gotta Wear ... by Mike Driehorst September 13, 2012 11:23 AM If you haven't heard yet, Chrysler Group had a private, confidential dealer announcement show this week where we let our business partners in on our plans for the next couple years or so. (Or, at least we tried to have a private, confidential show.) As you can see below, we talked with a handful of dealers, and, collectively, we're excited about the prospects of the recent, positive, successful momentum not letting up. The 6,000 attendees from 2,600 dealerships and suppliers saw 66 new cars, special editions and new models that we plan to roll... Tags: Sergio Marchionne , Corporate Business , Business Plan 2014 , Dealers Share Comments [0] Permalink