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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle



A Fine Italian Restaurant?

by Ed Garsten

One happy dealer compared being part of a Chrysler/Fiat company to walking into a fine Italian restaurant. It's just that good. Other dealers were similarly optimistic after hearing what Chrysler Group has in store for 2014 during a briefing at the National Automobile Dealers Association Convention in New Orleans. 

Here's a look at what they had to say and what they experienced during the annual event.

Dealers Feeling Optimistic After NADA Pow Wow

by Ed Garsten

Just up the road from the fantasy land where the mouse and duck rule the day, at the 2013 National Automobile Dealers Association Convention in  Orlando, Florida, Chrysler Group dealers were all about the reality of selling cars and trucks.
They heard Reid Bigland, President and CEO Dodge Brand and Head of U.S. Sales, Chrysler Group LLC give a realistic, yet optimistic view of market conditions, a rundown of upcoming products and a commitment tosupport the dealer network with sensible and attractive promotions.
After the session, we spoke with 2013 Chrysler Dealer Council Chairman Gary Brown and dealer council member Chuck Eddy...

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wiADVISOR Is Watching Over Your Ride

by Ed Garsten

It's better than a checkup.

It's a virtual health care plan for your car or truck.

It's a new service from Mopar called wiADVISOR that already has about a 1,000 dealerships subscribing to it. For a full explanation of wiADVISOR and other services from Mopar we caught up with Mopar Marketing Director Tricia Hecker and wiADVISOR Project Manager Samantha Roberts on the floor of the 2013 National Automobile Dealers Association Convention in Orlando, Fla

A Patriotic Patriot Debuts

by Betty Newman

Okay, today’s the day! You know how you keep telling yourself that about so many things?

Well, today IS the day for action if you want to hit the road this winter in a new Jeep® Patriot Freedom Edition.

Like the Jeep Wrangler Freedom Edition, which customers gobbled up almost as soon as it hit dealer showrooms, the Jeep Patriot Freedom Edition is “ a tribute to the brave men and women who have served , while acknowledging the Jeep brand’s renowned military history,” said Jeep Brand President/CEO Mike Manley.

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Ram On The Move

by Betty Newman


Ram enthusiasts on the lookout for 2013 Ram 1500s in Indiana, Ohio, Michigan and Kentucky got a real eyeful Wednesday  thanks to the  D-Day (that’s Delivery Day) kick off at the Palace in Auburn Hills, Mich. Dealers from the four states wasted no time admiring and then climbing behind the wheel of the new Ram 1500 Big Horn and hitting the road for their showrooms.

The Great Lakes Business Center event was the latest in a rolling series of Ram Drive-Away events across the U.S., all part of the launch of the 2013 Ram...

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