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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle

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World Class Manufacturing focuses on people

by Dale Jewett


Assembly line at the World Class Manufacturing Academy
Manufacturing plant team leaders work on the assembly line in the World Class Manufacturing Academy to refine tools and procedures.

We know from years of experience that when the topic of discussion turns to manufacturing strategies, eyes will glaze over rapidly and in high volume.

Which is a shame, really. Because building complex machines such as cars and trucks, which contain hundreds of parts, in large volumes with high quality is an art form. But you don't have to be a gifted artist, just consistent to excel at...
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2014 Jeep Cherokee Proves Self at Chelsea

by Ann Smith


Every Jeep® vehicle has a reputation to uphold. It must be capable to go anywhere and do anything.

But, first it has to pass the test – well, actually hundreds of tests – before the Jeep team determines it’s ready for showrooms and whatever adventures customers dream up for their new SUVs. The all-new 2014 Jeep Cherokee was designed to deliver superior ride, handling and on-road dynamics, as well as traditional Jeep off-road capability, so the engineering team had to create new tests to validate the unique vehicle.

The Jeep Cherokee Trailhawk model is...
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Five Chrysler Group Vehicles Among Consumer Guide Auto’s Best Buys

by Mike Driehorst


Chrysler Group – thanks to Dodge, Ram and Chrysler brands – had five of its vehicles among Consumer Guide® Automotive’s 2013 Best Buys 26 award winners.

In fact, looking at brand families, Chrysler Group tied with Honda with the most of any automaker.
  • Midsize SUV: Dodge Journey (only one of three)
  • Large SUV: Dodge Durango (only one)
  • Large pickup: Ram 1500 (only one)
  • Minivan: Chrysler Town & Country and Dodge Grand Caravan (only ones)

“The Chrysler Group turnaround has been a treat to watch. In a few short years the company has made revolutionary gains in terms of drivetrain...
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Chrysler High Quality Again Recognized

by Mike Driehorst


On top of last week's quality-focused honors, we again were recognized by a third-party group as being one of the best-performing automotive OEMs in a quality rating.

Strategic Vision, a research-based consultancy, announced its Total Quality Index™ study Monday -- and Chrysler Group finished tied for second. We also scored top category wins from the FIAT, Dodge and Jeep® brands.

In its 2012 TQI study, Strategic Vision ranked VW of America, which includes Audi, first with a score of 890/1000. Combined, VW of America had five vehicles that ranked best of the 21 categories, with VW brand...
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Chrysler Group Moves Into the Third Dimension

by Ashley Fournier


Since becoming the new Chrysler Group LLC., the company continues to search for and discover new ways to develop products that are better and more advantageous for our consumers. One of the first initiatives of the new Chrysler Group was implementing a more efficient way to manufacture higher quality vehicles. This process, called World Class Manufacturing, allows the company to cut costs, reduce injuries and produce vehicles at a higher level of craftsmanship.




This is a 3D view of how parts are delivered to an operator in the “Golden Zone.”

Today, at the Center for Automotive...
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