| 99 | [OLDER POSTS] |
"I live. I ride. I am. Jeep”by Scott Anderson
November 6, 2009 10:48 AM
That's the new tagline that communicates the Jeep® brand, which is launching an all-new advertising campaign. We think the ads sum up the brand's unique lifestyle and re-establishes one of the most recognizable brand names in the world with a new look, feel and attitude.
The first spot is called "Clocks":
The second spot is called "Reality."
|
The Boss Speaksby Ed Garsten
November 5, 2009 7:41 AM
While no video was permitted during the daylong rollout of the Chrysler Group LLC 2010-2014 Business Plan, our cameras were rolling as President and CEO Sergio Marchionne strolled over to the media room afterwards to take questions from reporters. Here's that news conference in its entirety and unedited.
|
Let's Get It Started; Live Blogging the Big Meetingby Scott Anderson
November 4, 2009 11:39 AM
Chrysler Group CEO Sergio Marchionne and the executive team field questions from the media and financial analysts.
Marchionne wrapped the day-long event by saying he knows there are plenty of skeptics in the audience. He faced plenty of naysayers when he joined Fiat in 2004.
“It was as if there was a competition of who could write the best chronicle of a death foretold,” he said.
Five and a half years later, Fiat has not only survived, but thrived, reporting a record...  |
A New Plan, A New Directionby Scott Anderson
November 3, 2009 4:07 PM
By now you’ve probably heard. Tomorrow - Wednesday, Nov. 4 - is a big day for Chrysler Group LLC and its future. The doors to Chrysler Headquarters in Auburn Hills, MI will swing wide for hundreds of analysts and members of the global media for nearly the entire whole day.
Here’s why: Chrysler will provide a detailed road map charting a new course for the Company over the next several years in what is simply called the “Chrysler Group LLC Business Plan.” Led by Chrysler CEO Sergio Marchionne and Chrysler Group Chairman C. Robert...
|
Under the Hood At Moparby Scott Anderson
October 28, 2009 9:48 AM
Here is your insider’s view from the garage where the in-house gearhead group from Mopar® preps models for next week’s Specialty Equipment Market Association (SEMA) show in Las Vegas. Four Mopar image vehicles on their way to SEMA, but two that have yet to be seen up close are the Mopar Dodge Challenger 1320 and Mopar Dodge Ram Bianco. Team Leader Mark Allen is your guide on a tour of these unique creations.
The Mopar Dodge Challenger 1320:
The Mopar Dodge Ram Bianco:
The 1320... |
| 99 | [OLDER POSTS] |
