Ladies and gentlemen, start your XBOX 360’s and rev up the V10-powered, SCCA SPEED World Challenge GT Dodge Viper. No fire suit is required.

“Forza Motorsport 3,” a Microsoft-developed video game that debuted late last month exclusively for XBOX 360.  It features the Dodge Viper Competition Coupe driven by Cindi Lux, of Lux Performance Group. 

Microsoft picked Lux's Viper (for obvious reasons) but also because of “its on-track success, aggressive design, guttural power and trademark Mopar ‘Liquid Metal’ paint scheme,” so says the press release announcing the game. 

“The game is...

Jay Leno sure loves his 1970 Dodge Challenger. But cars have come a long way since the Nixon administration. So Jay turned to suspension experts Hotchkis to update his ride. After Hotchkis performed the modifications to the 39-year-old muscle car, the soul of the 70's Challenger remained intact, while the drivability is even more refined. Most important, the "guy sound" of the Challenger doesn't lose an octave. 

With all the excitement about the rollout of the Company's 2010-2014 Business Plan, we didn't want our SEMA vehicles to be overshadowed. Above is the plush and tough Dodge Ram Bianco.  Check out all the vehicles at our Flickr page.