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Chrysler Group's Global Appeal by Jen Herman May 24, 2013 12:45 PM When I'm asked, I tell people I'm from Detroit. While I don't live in the city limits, I live close enough that I want to be identified by Detroit and its heritage of hard working people and cultural diversity. So when the Chrysler Group coined the term "Imported from Detroit," I got it. I didn't even work for the automaker at the time. I was working at the Detroit ABC affiliate as a TV News Producer. So, on Super Bowl Sunday when the "Imported from Detroit" tagline showed up during Super Bowl XLV, I knew right then and there,... Tags: SRT , Chrysler , Dodge , Fiat , Jeep brand , Mopar , Ram Share Comments [0] Permalink
How to Get the Perfect Dodge Dart: Even Easier by Jen Herman May 15, 2013 2:16 PM Dodge Dart buyers are getting creative and Dodge is listening. Today, Dodge introduced new 2013 Dodge Dart "Special Edition" packages that bundle the most popular features and accessories most frequently ordered by Dart customers. What's even more special is that these packages come at an amazing value. The new Dart SXT Special Edition package (right) includes a black cross-hair grille, projector fog lamps, leather-wrapped steering wheel, cruise control, Bluetooth and class-exclusive features, including dark-tinted projector headlamps, LED racetrack tail lamps, integrated dual exhaust and front passenger seat in-seat storage for a... Tags: Dart , Dodge Share Comments [0] Permalink
PentaStars Profile: 'Sold on the Mopars With the 300' by Mike Driehorst May 13, 2013 2:05 PM In the continuing series about Chrysler Group PentaStars brand advocates, we spotlight Bronek Hart of Saskatoon, SK. Click to read more on the PentaStars program. Why are you a PentaStar? I'm a VP with our provincial car club, the Sask Modern Mopar Car Club, and appear at many shows, having my Jeep® Wrangler tow my Chrysler 300 (above) so I can enter both vehicles. My loyalty to Mopar started with me, as one side of my family took Ford and the other GM. I pioneer new ideas into my vehicles and members of the club, often... Tags: Dodge , 300 , Chrysler , Wrangler , Jeep brand , PentaStars Program , Nitro Share Comments [0] Permalink
'Fast & Furious 6:' The Cars are the Stars by Jen Herman May 9, 2013 4:25 PM The Dodge and SRT brands are taking a starring role in one of summer's most-anticipated blockbusters! 'Fast & Furious 6' puts the pedal to the metal on May 24, when it opens over Memorial Day weekend. The 2012 Dodge Challenger SRT8, along with a 2012 Dodge Charger SRT8 and a vintage 1969 Dodge Daytona, tear up the silver screen in this latest franchise installment. "Dodge has been at the heart of the Fast & Furious franchise since the beginning and we are proud to be part of 'Fast & Furious 6,'" said Tim Kuniskis, President and CEO – Dodge... Tags: Dodge , Dart , Charger , Challenger , SRT , Ralph Gilles Share Comments [0] Permalink
Winning a Gold Medal: It's As Easy As Making a Dodge Dart by Mike Driehorst May 8, 2013 7:43 AM If you believe that imitation is the sincerest form of flattery than the U.S.A. Women’s Water Polo team must really like the Dodge Dart commercial series. “The ad takes a very complicated process and breaks it down,” said USA Water Polo Director of Communications Greg Mescall. “It’s like winning a gold medal. It’s not as easy as it looks. “We liked how the ad used humor and a fast pace to get the message across.” Since being uploaded April 1, the video has received more than 5,300 views. Mescall, who did the... Tags: Dart , Dodge Share Comments [0] Permalink