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Olympic Gold at end of long Journey

by Mike Ellis

That was easier than driving to Brazil. Months after traveling all the way to Rio in a Dodge Journey for a rematch (in our fictitious ad), the U.S. Women’s National Soccer Team beat the Brazilians in Beijing, winning the Olympic gold medal in the process. The gold made up for the 4-0 loss to Brazil during the World Cup last year.

To congratulate the U.S. women, Dodge is updating the commercial “Team” again, highlighting the U.S. 1-0 victory.

There’s some good news for the Brazilian women – they can get their own good luck token from Dodge. The all-new 2009...

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Under the Pentastar: April 25, 2008

by Mike Ellis

This week's "Under the Pentastar" stories include: DUB edition vehicles, Beijing auto show, Earth Day, Challenger auction, and support for U.S. troops.

China Expansion Key to Chrysler Growth

by Richard Chow-Wah


Richard Chow-Wah is vice president of powertrain manufacturing

China is a critical test ground for Chrysler LLC as we seek to expand our sales outside North America. We plan to license vehicle production, partner in manufacturing and build cars in joint ventures with local partners to fuel global growth. Why?

There are two reasons. First, we want to sell vehicles in high-growth countries and find partners to help us produce vehicles we currently don’t make, such as A- and B-segment vehicles.

Recently, the first Chrysler Grand Voyager minivan rolled off the assembly line...
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