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Under the Pentastar: Aug. 15, 2014

SRT Motorsports to debut in Trans Am Series

2015 Dodge Charger SRT Hellcat unleashed

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Make Dodge, Mopar the epicenter of your Woodward Dream Cruise

by Dale Jewett

Fans check out classic Chrysler Group cars at the Woodward Dream Cruise.

It's just a bit more than a week until the "official" day of the Woodward Dream Cruise on Saturday, Aug. 16. The rumble of engines, squeal of tires and cheers of car fans already echo around Woodward Avenue as enthusiasts "pregame," you could say, for the big event.

The southwest corner of Woodward and 13 Mile Road is Mopar or No Car Central in the days leading up to the Dream Cruise. With the Dodge brand celebrating its 100th anniversary this year,...

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Cool cars lead to a hot job

by Dale Jewett




On a warm week day in early June, the minds of middle and high school students tend to be fixed on the countdown to the start of summer vacation, not their future careers.

But fill a school parking lot with more than two dozen brightly colored cars, trucks and concept vehicles and it plants seeds that may sprout years later.

That's the fuel for the "Where Innovation Meets Design" car show at the Utica Community Schools district in Southeast Michigan, which is now in its ninth year.

Chrysler Group
has...
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Dodge Brand's "Wisdom" a viral sensation!

by Diane Morgan

Video Celebrating Brand’s 100th Anniversary Smashes Chrysler Group YouTube Record with Over 4 Million Views in 24 Hours
The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians that debuted yesterday (Thursday, 4/16) during the New York International Auto Show and has quickly become a viral hit amassing over 4,444,714 views in 24 hours – surpassing the 24-hour record views previously held by such Chrysler Group iconic Super Bowl commercials including “Born of Fire” (790,258) “Farmer” (542,817), “Whole Again” (321,798), “Halftime in America” (444,420), and “America’s Import” (246,603).

Dodge brand President and CEO...

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Mark Trostle: Fueling future car designers

by Dale Jewett

Mark Trostle's award-winning car sketch from the 1987 Autorama competition.
Mark Trostle's award-winning car sketch from the 1988 Autorama competition.

Mark Trostle has the career of his dreams, guiding the design of high-performance SRT vehicles, Mopar accessories and Motorsports for the Chrysler Group. His job takes him around the world, from glamorous auto shows to legendary races such as the 24 Hours of Le Mans.

But the most important car Trostle ever sketched was started and finished in one day, while he was a high school senior in suburban Detroit. That car, a wedge-shaped sports car...
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Camp Jeep takes you for a ride

by Catherine Gasior



Every year, auto shows attract millions of people worldwide to see the newest products and concept vehicles. But, let’s face it, stationary vehicles aren’t exactly thrilling. Vehicles are made to be driven, and Chrysler Group gives show goers a unique interactive experience.


Within the Chrysler Group stand at various auto shows, passengers are able to experience vehicles firsthand. One of the biggest attractions is Camp Jeep®. This isn’t the type of camp where you pitch a tent and roast marshmallows, rather an indoor test track that resembles an off-road trail.



“The whole point of...

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