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Under the Pentastar: Aug. 15, 2014

SRT Motorsports to debut in Trans Am Series

2015 Dodge Charger SRT Hellcat unleashed

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WPC Museum again opens for annual charity car show

by Mike Driehorst




Cars. Community. Chrysler museum.

It’s a combination that drew more than 400 cars and about 2,500 people last year to the annual Chrysler Employee Motorsport Association Charity Car Show.

This year, the 25th annual CEMA Charity Car Show is slated for Saturday, June 7, 9 a.m.-4 p.m., and could be even better.

Of course, there will be plenty of cars from throughout Chrysler Group’s present and past, plus other non-Chrysler cars. It’s a great opportunity to talk to the owners and ask about the story that you just know exists...
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Love of Cars, History Bring Crowds to Museum

by Mike Driehorst


It was an ideal setting on Saturday … if you like, make that love cars, history and great conversation.

With early morning overcast skies giving way to a sunny afternoon, more than 400 registered cars were on hand for the 24th annual CEMA Charity Car Show on the grounds of the Walter P. Chrysler Museum, which was open to the public for the first time since December.

“This was one of the best show turnouts we have ever had in terms of vehicles and spectators,” Chrysler Employee Motorsports Association (CEMA) Vice President Lori...
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Chrysler Museum Re-opens for One Day Only

by Catherine Gasior



Whether you missed your chance to check out the Walter P. Chrysler Museum before it closed its doors in late 2012 or you were a dedicated attendee, on June 8 you will have one last chance to explore more than 60 Chrysler vehicles on display.




While the museum is open to the public, Chrysler Employee Motorsport Association (CEMA) will also kick off its annual Charity Car Show in the museum’s parking lot. The show will be celebrating “Muscle Cars: Past and Present.”

In honor of this year’s theme, CEMA is hosting a special...
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UPDATE: Welcome to the Viper Cafe

by Pete Misiak




(For those who did not get to attend the grand opening of the Viper Cafe, here is an updated version of the blog that appeared before the ribbon-cutting, including pictures of the cafe taken by Maurice Liang.)

A new dining experience debuted this weekend in the shadow of Chrysler Group LLC’s World Headquarters tower in Auburn Hills, Mich. In fact, it’s located in the Walter P. Chrysler Museum.

I can’t say I’ve ever had museum food, but I’m sure the menu will be fine.

The big draw here, of course,...
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Two Bosses Have a "Moment"

by Ed Garsten

During last night's induction ceremony for the inaugural Walter P. Chrysler Legacy awards, Chrysler Group LLC President and CEO Sergio Marchionne decided to invite UAW President Bob King and Ford CEO Alan Mulally to the stage to help him introduce inductee Lee Iacocca. When Marchionne complimented Ford's recent strong financial results, the Blue Oval's boss showed his appreciation. It's only :22 but worth a peek.

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