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Let's Get It Started; Live Blogging the Big Meetingby Scott Anderson
November 4, 2009 11:39 AM
Chrysler Group CEO Sergio Marchionne and the executive team field questions from the media and financial analysts.
Marchionne wrapped the day-long event by saying he knows there are plenty of skeptics in the audience. He faced plenty of naysayers when he joined Fiat in 2004.
“It was as if there was a competition of who could write the best chronicle of a death foretold,” he said.
Five and a half years later, Fiat has not only survived, but thrived, reporting a record...  |
A New Plan, A New Directionby Scott Anderson
November 3, 2009 4:07 PM
By now you’ve probably heard. Tomorrow - Wednesday, Nov. 4 - is a big day for Chrysler Group LLC and its future. The doors to Chrysler Headquarters in Auburn Hills, MI will swing wide for hundreds of analysts and members of the global media for nearly the entire whole day.
Here’s why: Chrysler will provide a detailed road map charting a new course for the Company over the next several years in what is simply called the “Chrysler Group LLC Business Plan.” Led by Chrysler CEO Sergio Marchionne and Chrysler Group Chairman C. Robert...
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Under the Hood At Moparby Scott Anderson
October 28, 2009 9:48 AM
Here is your insider’s view from the garage where the in-house gearhead group from Mopar® preps models for next week’s Specialty Equipment Market Association (SEMA) show in Las Vegas. Four Mopar image vehicles on their way to SEMA, but two that have yet to be seen up close are the Mopar Dodge Challenger 1320 and Mopar Dodge Ram Bianco. Team Leader Mark Allen is your guide on a tour of these unique creations.
The Mopar Dodge Challenger 1320:
The Mopar Dodge Ram Bianco:
The 1320... |
Trucking To Talladegaby Betty Newman
October 27, 2009 9:05 PM
Early this morning a convoy of five different 2010 Ram Heavy Duty trucks, sporting custom Talladega graphics and Ram engineers behind the wheel, set off from Chrysler headquarters in Auburn Hills headquarters. They charted an 800-mile drive to Talladega Superspeedway in Alabama. The engineers plan to stop along the way and answer questions from onlookers, truck fans and overall well-wishers. They also plan to meet and talk about the trucks with NASCAR fans during the race this weekend. |
Adapting Form to Functionby Joe Dehner
October 27, 2009 10:24 AM
When we started designing the 2010 Dodge Ram 2500 and 3500 Heavy Duty Trucks we began with an excellent canvas: The 2009 Dodge Ram 1500 Light Duty Truck.
But we encountered some new challenges in adapting form to function for the Ram Heavy Duty Trucks. Specifically, he had to accommodate the legendary Cummins® Turbo Diesel Engine with 6.7-liter engine, which required a very specific cooling envelope, to the new truck design. As engineers and designers, we love turning tough challenges into prime opportunities. So we created a larger grille, and as a result, a... |
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