Yes, we know, chimpanzees aren't monkeys.

That was one of many facts we learned through the process of shooting our latest commercial for the Dodge Tent Event. The commercial features a young chimpanzee (Suzie) in a daredevil suit. She walks up to a detonator, pushes down the lever and triggers a less-than-huge confetti explosion. 
 

We posted the ad to YouTube, where it garnered thousands of views and hundreds of comments applauding the commercial for its wit and humor. However, there were a few negative comments about animal cruelty...

In America, we have historically been known for craftsmanship and innovation. Yet, in some ways, we haven’t always been able to consistently demonstrate this.

When I say craftsmanship, I don’t mean merely producing widget after widget - or in the case of the auto industry - car after car, truck after truck, and SUV after SUV. What has often been absent from many vehicles produced in recent years is what seems to be a sense of personal pride in the product. We know that pride and integrity in manufacturing is directly linked to quality – or lack...

Horsepower meets horsepower this weekend … Big time.

The Ram Truck Brand has hitched up a sponsorship with the Kentucky Derby and the legendary Churchill Downs for the 136th running of the Derby this weekend. You’ll see plenty of the Ram Truck logo at the legendary track and race, anywhere from embossed on the jockeys’ pant legs to work trucks in and around the track.
 

And here’s something you’re not going to see every day: Ram trucks wrapped in customized graphics inspired by the unique designs of jockey silks will be positioned throughout Churchill Downs. As part...