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Dodge Brand's "Wisdom" a viral sensation!

by Diane Morgan

Video Celebrating Brand’s 100th Anniversary Smashes Chrysler Group YouTube Record with Over 4 Million Views in 24 Hours
The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians that debuted yesterday (Thursday, 4/16) during the New York International Auto Show and has quickly become a viral hit amassing over 4,444,714 views in 24 hours – surpassing the 24-hour record views previously held by such Chrysler Group iconic Super Bowl commercials including “Born of Fire” (790,258) “Farmer” (542,817), “Whole Again” (321,798), “Halftime in America” (444,420), and “America’s Import” (246,603).

Dodge brand President and CEO...

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SRT's new ad speaks to the passion of drivers

by Dale Jewett

SRT Viper chassis on dyno in new ad.

Street and Racing Technology vehicles are engineered by serious drivers, for serious drivers.

That's the key message in a new ad, titled "Driven," for Chrysler Group's performance brand. The ad will run during the broadcast of the United SportsCar Championship race at the Grand Prix of Long Beach sports car race on April 12. The racing Viper GTS-R cars have started with 2014 season with a third-place finish at the 24 Hours of Daytona and a second-place finish at the 12 Hours of Sebring in the GT...
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Durango. Burgundy. It's Kind of a Big Deal.

by Jen Herman



We've seen it before – the well-known TV anchorman we've grown up watching on the news turns into a product pitchman. But a fictional TV news anchor? Don't act like you're not impressed. I'm talking about the partnership between the Dodge brand and Paramount Pictures – the much anticipated film 'Anchorman 2: The Legend Continues.'

If you haven't yet seen the new spots, you are in for a treat. If you haven't seen them all, you'll be in for a laugh for some time to come. There are 70...
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Who Will be the Celebrity Spokesperson for 2014 Dodge Durango?

by Mike Driehorst


Monday morning we’ll be giving you an insider’s scoop on a new ad campaign and web video series for the 2014 Dodge Durango (below) starting 10 a.m. ET, and last approximately 20-30 minutes.

Chrysler Group Chief Marketing Officer Olivier Francois will anchor the live webcast while providing details and showing a sneak preview of select spots featuring a new celebrity spokesperson for the Durango.

The video campaign will include a series of commercials created for both TV and web, and will run during the next few months.

If you’re not among...
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Ads Spotlight Ram Commercial Diversity

by Betty Newman



We’ve got your back … with the right truck to get the job done!

That’s the pledge the Ram Commercial division is making to growing numbers of small business owners across the country.
 
As the economy continues to improve, the upsurge in construction and housing starts, traditionally a bellwether of prosperity, is helping fuel the growth potential of small businesses …. from plumbers and electricians to landscapers, bakers, and everyone in between.
 
With a full line of best-in-class commercial trucks ready to meet those small business needs, Marissa...
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