That's the new tagline that communicates the Jeep® brand, which is launching an all-new advertising campaign.  We think the ads sum up the brand's unique lifestyle and re-establishes one of the most recognizable brand names in the world with a new look, feel and attitude.

The first spot is called "Clocks":

The second spot is called "Reality."

Chrysler Group LLC today announces brand and commercial organization changes. 

“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations. This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand,” Mr. Sergio Marchionne, Chief Executive Officer, Chrysler Group LLC said.

Fred Diaz Jr. is appointed President and CEO, Dodge Ram Brand with profit and loss responsibility for the Dodge RAM product portfolio. Mr. Diaz will also be the lead executive for the Sales organization in the United...

I’m pleased to let you know about our “Cash for Cars” promotion that, together with the Federal government’s “Car Allowance Rebate Systems” (CARS) could put up to $9,000 back into your pocket.
Here’s how it works:

The CARS program (you may know it better as “Cash for Clunkers”) is a move to induce drivers to trade in their older, less fuel efficient vehicles for newer cars and trucks with modern technology that allows them to use a lot less fuel. That inducement is money…from $3,500 to $4,500.
But what if you don’t have a “clunker” that qualifies under the program but still...