October 7, 2013 3:44 PM
We've seen it before – the well-known TV anchorman we've grown up watching on the news turns into a product pitchman. But a fictional TV news anchor? Don't act like you're not impressed. I'm talking about the partnership between the Dodge brand and Paramount Pictures – the much anticipated film 'Anchorman 2: The Legend Continues.'
If you haven't yet seen the new spots, you are in for a treat. If you haven't seen them all, you'll be in for a laugh for some time to come. There are 70...
Featured Video Posts
Who Will be the Celebrity Spokesperson for 2014 Dodge Durango?
October 6, 2013 8:50 PM
Monday morning we’ll be giving you an insider’s scoop on a new ad campaign and web video series for the 2014 Dodge Durango (below) starting 10 a.m. ET, and last approximately 20-30 minutes.
Chrysler Group Chief Marketing Officer Olivier Francois will anchor the live webcast while providing details and showing a sneak preview of select spots featuring a new celebrity spokesperson for the Durango.
The video campaign will include a series of commercials created for both TV and web, and will run during the next few months.
If you’re not among...
Ads Spotlight Ram Commercial Diversity
by Betty Newman
September 4, 2013 10:26 AM
We’ve got your back … with the right truck to get the job done!
That’s the pledge the Ram Commercial division is making to growing numbers of small business owners across the country.
As the economy continues to improve, the upsurge in construction and housing starts, traditionally a bellwether of prosperity, is helping fuel the growth potential of small businesses …. from plumbers and electricians to landscapers, bakers, and everyone in between.
With a full line of best-in-class commercial trucks ready to meet those small business needs, Marissa...
Celebrating Chrysler Group Heritage, Future
June 6, 2013 7:44 AM
Today marks the 88th anniversary of Walter P. Chrysler establishing Chrysler Corporation.
Today through Sunday, the fourth anniversary of our venture with FIAT, we will look back at our history through today. We also invite you to join in on the reflection while offering your memories, pictures, video and other perspective you have on the history, the current operations and the future of the company.
Today, we’re looking at our innovations and technology.
Tomorrow, we’ll a look at our ads and badges.
On Saturday, we’ll spotlight our lifeline – our vehicles.
Fiat Goes Topless in New Ads
by Jen Herman
December 8, 2012 8:15 AM
If you were seduced by the FIAT brand commercial with the supermodel, wait until you see her topless. Appropriately enough, “Topless” is the title of the advertisement in which a sneaky scorpion manages to render the bathing beauty nearly naked on the beach to promote the new 2013 Fiat 500 Abarth Cabrio, the convertible version of the sporty Fiat 500 Abarth. The tagline for the Fiat 500c Abarth spot -- small, wicked and now topless.
A string of new ads debuted at the 2012 LA Auto Show. Each of them uses sexy humor to...