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Chrysler Under the Pentastar 11-20-09

Marchionne Press Conference (Highlights)

2010 Dodge Ram Heavy Duty trucks roll in

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Pumping Up the Muscle Car

by Scott Anderson

Jay Leno sure loves his 1970 Dodge Challenger. But cars have come a long way since the Nixon administration. So Jay turned to suspension experts Hotchkis to update his ride. After Hotchkis performed the modifications to the 39-year-old muscle car, the soul of the 70's Challenger remained intact, while the drivability is even more refined. Most important, the "guy sound" of the Challenger doesn't lose an octave. 

 

SEMA Shots

by Scott Anderson

With all the excitement about the rollout of the Company's 2010-2014 Business Plan, we didn't want our SEMA vehicles to be overshadowed. Above is the plush and tough Dodge Ram Bianco.  Check out all the vehicles at our Flickr page.

It's Plum (Crazy) Season

by Scott Anderson

 

 (The 2010 Dodge Challenger SRT in Plum Crazy)

 

Since we did the story and video on how Chrysler Group LLC goes about selecting colors,  we've been inundated with questions about when the "Plum Crazy" color will be available for 2010 model year Challengers. 

 

Well, it’s here … officially and ready to order.

 

Dodge has unveiled an exclusive production run of the 2010 Dodge Challenger R/T Classic and SRT8 featuring the classic Plum Crazy Pearl Coat exterior color.


The iconic (and frequently imitated) color of the 70’s represents the...

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Under the Pentastar August 14, 2009

by Betty Newman

In this week's edition of "Under the Pentastar" it's all about Dream Cruisin' and building support for the temple of Chrysler heritage, one brick at a time.

Cruise Here and Stay Awhile

by Scott Anderson

It’s kind of hard to believe that the babies born when the first Woodward Dream Cruise got rolling are now flashing their learners’ permits. 

So, if you're in the Detroit area, why not bring them, and yourself, to the 15 th anniversary of the Dream Cruise – and specifically, the Chrysler, Jeep, Dodge and Mopar display at the vortex of the Woodward Dream Cruise on Saturday, August 15? (Think of it as an early sweet 16 birthday present).

The display is located at the Northwood Shopping Center at 13 Mile and Woodward, and is well known as the hub for hot...

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