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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle



Jeep Partners with USO to Support Those Who Serve

by Betty Newman

Postgame analysis is in full swing for Super Bowl 2013 and the ad campaigns often create as much or more emotion than the action on the field.

This year, the Jeep® brand delivered a patriotic salute to our service men and women and their families for their dedication and steadfast courage in defending and preserving our freedom.

Titled “Whole Again,” the two-minute video is narrated by Oprah Winfrey and offers a moving and heartfelt tribute to our everyday heroes – our neighbors, cousins, aunts, uncles, brothers, sisters, mothers and fathers – who choose to serve the cause...
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Wrangler 'Triples' on Ownership Play

by Betty Newman

For automakers, not much can equal the “triple play” of an iconic vehicle that inspires deep owner loyalty and delivers award-winning value at resale. Just ask the Jeep brand!

Not only has the 2013 Jeep Wrangler grabbed a winning spot on the Kelley Blue Book Top 10 and Compact Utility Vehicle list for Best Resale Value in its class - it’s a ‘threepeat’ Wrangler win for Best Resale Value -and a Top 10 ranking for the second year in a row. In fact, Jeep Wrangler is the only domestic vehicle named to the...
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Wrangler Brings Home the Wins

by Betty Newman

What happens in Vegas stays in Vegas! Unless, of course, you’re Jeep® brand.

The brand’s award-winning ways at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada, Oct. 30 – Nov. 2 were just too good to leave behind.

First, the SEMA Show award for “Hottest 4X4 SUV” at SEMA, an honor the iconic Wrangler has “owned” for the last three years. It’s an award that helps customers see what’s trending … what’s “hot” in the accessory market for vehicles.

And, eBay Motors also tapped the legendary Jeep Wrangler for...
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One Day, It Will Be Theirs

by Allan Nahajewski

November 2008 . . . one month, three life-changers:
1. I retired from Chrysler.
2. I bought a yellow Jeep Wrangler.
3. My twin grandkids were born.

These seemingly unrelated events are interwoven. They add up to help explain why I'm a happy guy.
I have fond memories of my days at Chrysler. I always felt lucky that I enjoyed my working days more than most do. Retirement snuck up on me. It was a leap into the great unknown. I had no grand plans, but I remember feeling the excitement of a clean slate,...
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Jeep Wrangler Call of Duty: Modern Warfare 3 Reports for Action

by Ed Garsten

There's hardly a game the Jeep® Wrangler won't play.  When it's the Jeep Wrangler Call of Duty: Modern Warfare 3 Special Edition" the "toughest vehicle in the world...any world" is playing harder than ever. 

Indeed, the new multimedia campaign for the Jeep Wrangler Call of Duty: Modern Warfare 3 Special Edition, puts the vehicle smack in the middle of the popular Activision video game and takes the reader and viewer along with it.

We spoke with Kim Adams House, Head of Jeep Advertising, about the new campaign, and she explains some of the innovative methods being used, including billboards like you've...

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