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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle

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Dignity

by Mike Driehorst



Chrysler Group and the communities in which we work have been through a lot of challenges in recent years. Though we are riding on four-plus years of monthly sales growth, and have a good deal of positive momentum, the corporate and individual memories of our past struggles keep us focused. It’s that sense of humility and work ethic that CEO Sergio Marchionne repeatedly talks about.


During the Tipton (Ind.) Transmission Plant dedication this week, UAW Local 685 Rich Boruff reminded all of us of the important and humbling role Chrysler Group plays in...
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The Big Picture: What *is* each brand

by Mike Driehorst














Shortly after the wrap came off a new Fiat Chrysler Automobiles sign at the Chrysler Group HQ, Auburn Hills, Mich., company brand CEOs took the wraps off of their respective plans for the next five years.

By now, you’ve read about the vehicle changes and plans Fiat Chrysler Automobiles announced last week for Chrysler Group and North America. So what we’re going to do here is focus on the positioning focus for each of our brands.

Read it over and let us know in the comments or via Twitter (tagged #FCA5)...
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The future is now

by Mike Driehorst

Typically, automakers don’t like talking about new products.

But, today is different for Fiat Chrysler Automobiles (FCA). Today, FCA executives are detailing a five-year plan about future products and other company news to more than 300 financial analysts and media at the Chrysler Group headquarters, Auburn Hills, Mich.

As part of the occasion, FCA unveiled new signage in Auburn Hills. (See video above.)

You can keep tabs on the latest news and updates on the FCA five-year plan via ChrysleronDemand.com.

You also can access and review the plans for each brand on the read more

Do you have a story to tell?

by Mike Driehorst


Chrysler On Demand: Fan Sites & PagesEveryone loves a good story and there’s certainly no shortage of online sources for information these days.

But if you’re looking for stories about Chrysler, our brands and our vehicles – there’s just one place to go: Chrysler On Demand.

It launched just a week ago, and if you haven’t bounced around it yet, take a few minutes and give it a go. You’ll find company links to stories, media links to vehicle reviews and links to consumer-generated content – YOUR stories.

To be part of...
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Welcome to Chrysler on Demand

by Ed Garsten


 
Oh, we’re all so demanding. Video on demand, music on demand, and now, we’re pleased to introduce Chrysler on Demand. We call it COD for short. What is it? Simple. A place for you to go to demand content about our company, our people and products.

Some of the content is created by us. A lot of it is created by others. There’s even a place to submit user-generated content. It’s all about providing links to an engaging, fun, useful, and varied collection of stories we hope you’ll enjoy. It’s not a permanent depository. The mix...

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