
Chrysler Group sales chief Reid Bigland has called it the “ironman” streak — 34 straight months of sales gains.
But despite last month’s cautious words from Chrysler Group CEO Sergio Marchionne during a 2012 earnings call, the company’s February U.S. sales remained strong and increased over 2012 February sales, pushing the streak to 35. The final tally for the month was 139,015 cars, trucks, SUVs and other vehicles sold, for a 4% increase.
The Dodge brand proved its mettle in the face of those obstacles to be the driving force for continuing the...








Smiling faces as employees come into work?! That may be a rare sight at some corporations, but not at Chrysler Group, and especially not on what’s come to be known informally as “Calendar Day.”