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Under the Pentastar: Aug. 1, 2014

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New face, new features

by Jen Herman


It's being called the "new" face of the Chrysler brand, so just what's new about the all-new 2015 Chrysler 200 - besides absolutely everything?

While they may not have reinvented the wheel, Chrysler Group engineers did manage to put a fresh spin on countless groundbreaking features in the new Chrysler 200. Here's a look at the top seven new features.

  • The new 200 is the world's first mid-size sedan to feature a segment-first, standard, nine-speed automatic transmission that will optimize fuel efficiency.


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Chrysler's Easter egg hunt

by Jen Herman



Easter means many things for many people. Not only is it a religious holiday but a holiday of traditions. Besides its very powerful religious significance, Easter is about discovery. Some popular traditions include the belief that the Easter bunny hides brightly colored Easter eggs and baskets filled with candy.

Perhaps that's why a very creative Chrysler Group designer came up with the term "Easter eggs" to describe some of the hidden gems found in many of our cars, trucks and SUVs. Since it is Easter, I thought I'd share some of those surprises that can only be found deep...
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Auto review roundup: 2015 Chrysler 200

by Catherine Gasior



Sedans appeal to every sort of driver on the road, but you don’t have to take our word for it. Check out what these bloggers and journalists had to say after taking the 2015 Chrysler 200 for a spin:

Blonde MomHow this SUV mom was wowed by the Chrysler 200: “…had a blast driving the Chrysler 200 on the way to Hermitage Farm, a nice drive in the country, albeit a tad on the curvy road spectrum. That’s where I really got to test out the capabilities...
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An Article of Faith

by Eric Mayne

 
The faithful were out in force today at Sterling Heights Assembly Plant, also known as SHAP.

In 2009, the suburban Detroit site was scheduled to close its doors, a tired remnant of a bankrupt regime. But with the birth of Chrysler Group, the plant was rejuvenated.

Today it is home to the all-new 2015 Chrysler 200 – and 2,800 employees who took the extraordinary step of declaring, during a spirited production-launch celebration, their allegiance to the Company and to each other.

The “I Believe” pledge is the culmination of some soul-searching by forklift driver...
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Celebrating the 2015 Chrysler 200

by Mike Driehorst

 
The 2015 Chrysler 200, which has received rave reviews since it was unveiled in Detroit a couple months ago, should start arriving in dealer showrooms during the second quarter.

But, first, we have to build some.

On Friday, Chrysler is having a production celebration at the Sterling Heights, Mich., Assembly Plant, home of the 200. If you’re not among the traditional, digital and social media invited, you can still get an insider’s view.

Starting off Friday morning, we’ll tour the Sterling Heights Assembly Plant and share the experience with you....
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