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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle

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Ram Goes Country for a Cause

by Betty Newman



Five top recording artists … plus five 2012 Ram 1500 Laramie Longhorn trucks … add up to ONE great opportunity for you behind the wheel!

Here’s the skinny! Beginning Jan. 22, the first of five 2012 Ram 1500 Laramie Longhorns will be auctioned off to the highest bidder. This isn’t just any Ram 1500 – this one comes with a ‘drivers seal of approval’ from country music sensation Kellie Pickler.

The Ram 1500 up for auction was Kellie Pickler’s personal pickup truck to use as part of the Ram Truck Brand’s ‘Road to the Ram Jam.’

...
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New Ram Promotion Brings Country Music Stars, Fans Together

by Betty Newman


You could say Ram trucks are to country music, what jam is to bread. Each just makes the other one better. Well, that same kind of thinking has gone into a new Ram Truck initiative, coincidentally called “Road to the Ram Jam, that’s aimed at bringing country music fans closer to their favorite country artists, and both more familiar with the Ram brand.

Ram calls it the ultimate fan experience with opportunities for exclusive video content, great prizes, free music downloads and the chance to win a trip for two to an exclusive, invitation-only Ram Jam concert Dec....
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Ram Offers Another Take on Luxury With Laramie Limited

by Betty Newman

 

Can you really ever have too much of a good thing? Well, candy, maybe … or seconds on mashed potatoes. The Ram brand, on the other hand, says “no way” with another heaping helping of top-of-the-line luxury added to the lineup.

Joining the popular Ram Laramie Longhorn in setting a new standard for pickup truck capability and elegance – the 2012 Ram Laramie Limited makes its debut at the Chicago Auto Show on Feb. 8, with an approach to life that’s more refined luxury, compared...

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Under the Pentastar: Jan. 27, 2012

by Pete Misiak


With an automaker like Chrysler Group, it's all about the "product." This week's Under the Pentastar captures the best of our products across the spectrum.





Under the Pentastar: Oct. 29, 2010

by Blog Editor

Jeff Kalinowski reports on the highlights from the past week's news -- Under the Pentastar:

  • 2011 Ram Laramie Longhorn named Truck of Texas,
  • 2011 Jeep Grand Cherokee named SUV of Texas,
  • Dodge Challenger SRT8 392 introduced, and
  • Moparizes Machines at SEMA.

 

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