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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle



Mopar Flexes Its Muscle At The SEMA Show

by Dale Jewett

Dodge Challenger R/T with "Shaker" hood at 2013 SEMA show

Not all the bright lights and glitz are on the Strip in Las Vegas. The Mopar stand at this year's SEMA show was packed with muscle (cars), glitz (wheels) and bright lights (concept cars).

If you couldn't make it out to Vegas for this year's show, don't fret. We've got the full menu of Mopar's tasty treats right here.

It starts with a video replay of the Mopar and Dodge press conference, highlighted by the (re-)introduction of the Dodge Scat Pack,...
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Mopar Fueled For SEMA

by Dale Jewett

Preview of Ram Truck concept for 2013 SEMA show.

The annual Specialty Equipment Market Association (SEMA) show in Las Vegas is a car fan's dream factory.

And every year our friends at Mopar love to let their imaginations run wild with ways to upgrade and enhance vehicles from all corners of the Chrysler Group brand portfolio. Whether it be eye-catching looks, innovative cargo management or (of course) improved performance, SEMA is where Mopar and our brands like to strut their stuff.

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Mopar 'Top Eliminator' Winners Add Some Aftermarket Class to SEMA Show

by Pete Misiak

Amidst the shimmering steel and chrome of Chrysler Group’s concept vehicles at the annual SEMA (Specialty Equipment Market Association) show in Las Vegas earlier this month, three vehicles on display at the Mopar exhibit literally stopped one in his or her tracks.

Two of them were vintage, the other a late-model car. Each had been Moparized with such precision and care that they were named the “Top Eliminator” winners for 2012.

“It’s amazing to be named a Mopar ‘Top Eliminator,’” remarked Tom Ledoux of Pearland, Texas, the first “Top Eliminator” winner named this year. He was...
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Mopar Continues to Celebrate 'SEMA Season'

by Pete Misiak

The song says “It never rains in California,” but that was not the case this morning in the Los Angeles suburb of El Segundo, as a light but steady drizzle pushed through the region.

As if on cue, the sun appeared just in time for the start of a first-of-its-kind event spearheaded by Mopar.

“We’re here today because we want to extend the SEMA season,” says Pietro Gorlier, President and Chief Executive Officer – Mopar Brand Service, Parts and Customer Care, Chrysler Group LLC. “Every year, we put these dream vehicles on the SEMA show floor for a...
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UPDATE: Road Rally Team Wins Chrysler 300 SRT in Vegas

by Pete Misiak

It’s one part road rally, one part scavenger hunt and one part track race. It began Oct. 24 in Colorado Springs, Colo., and ended in Las Vegas six days later. About 30 two-person teams took part, and the top prize was a brand new 2012 Chrysler 300 SRT.

It’s the second annual Autoweek America Adventure.

Here’s how it works: The goal for each team is to earn the most points by the end of each race day by solving clues as to where that day’s destination will be. The winning team each day was awarded a key. On...
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