Posts

18	[OLDER POSTS]


Mopar 'Top Eliminator' Winners Add Some Aftermarket Class to SEMA Show by Pete Misiak November 20, 2012 12:20 PM Amidst the shimmering steel and chrome of Chrysler Group’s concept vehicles at the annual SEMA (Specialty Equipment Market Association) show in Las Vegas earlier this month, three vehicles on display at the Mopar exhibit literally stopped one in his or her tracks. Two of them were vintage, the other a late-model car. Each had been Moparized with such precision and care that they were named the “Top Eliminator” winners for 2012. “It’s amazing to be named a Mopar ‘Top Eliminator,’” remarked Tom Ledoux of Pearland, Texas, the first “Top Eliminator” winner named this year. He was... Tags: SEMA , Mopar Share Comments [0] Permalink
Mopar Continues to Celebrate 'SEMA Season' by Pete Misiak November 8, 2012 7:29 PM The song says “It never rains in California,” but that was not the case this morning in the Los Angeles suburb of El Segundo, as a light but steady drizzle pushed through the region. As if on cue, the sun appeared just in time for the start of a first-of-its-kind event spearheaded by Mopar. “We’re here today because we want to extend the SEMA season,” says Pietro Gorlier, President and Chief Executive Officer – Mopar Brand Service, Parts and Customer Care, Chrysler Group LLC. “Every year, we put these dream vehicles on the SEMA show floor for a... Tags: SRT , SEMA , Mopar , Jeep brand , Fiat , Dart , Charger , Chrysler , 300 Share Comments [0] Permalink
UPDATE: Road Rally Team Wins Chrysler 300 SRT in Vegas by Pete Misiak November 5, 2012 9:02 PM It’s one part road rally, one part scavenger hunt and one part track race. It began Oct. 24 in Colorado Springs, Colo., and ended in Las Vegas six days later. About 30 two-person teams took part, and the top prize was a brand new 2012 Chrysler 300 SRT. It’s the second annual Autoweek America Adventure. Here’s how it works: The goal for each team is to earn the most points by the end of each race day by solving clues as to where that day’s destination will be. The winning team each day was awarded a key. On... Tags: 300 , Chrysler , SEMA , SRT Share Comments [0] Permalink
Mopar Preview for SEMA by Pete Misiak October 29, 2012 11:19 PM One of the biggest players at one of the biggest trade shows in the U.S. is about to flex some muscle, revealing more performance and more customization for its customers than ever. Welcome to Mopar’s world. At the Specialty Equipment Market Association (SEMA) trade show in Las Vegas, the brand will make a host of announcements Tuesday that will empower customers to put more power, capability and customization into their vehicles. “We’ll continue to give our enthusiasts optimal performance and appearance packages on the street, at the track and on the trail,” says Pietro Gorlier, President and... Tags: SEMA , SRT , Mopar Share Comments [0] Permalink
A Mopar/Jeff Dunham Collaboration? It's No Laughing Matter by Pete Misiak October 24, 2012 2:22 PM Mysterious goings-on are taking place between Mopar, the SRT brand and one of the hottest comedians in show business. No one’s saying much right now. Mopar spokespeople let it slip that an announcement will be made Oct. 30 in Las Vegas at the annual SEMA (Specialty Equipment Market Association) Convention. Even Jeff Dunham – the comedian in question – has more or less been tight-lipped about the whole thing. And... Tags: SRT , Mopar , Challenger , Dodge , SEMA Share Comments [2] Permalink